The study assessed the extent to which a new vehicle is rewarding and the experience of owning and driving, based on feedbacks from owners and a study of more than 80 vehicle attributes. The study has taken up a unique approach to assess the customer satisfaction, covering each aspect of the vehicle, providing an invaluable guide to influence future product launches. The study is based on feedbacks received between February-May 2012 from more than 74,000 vehicle owners and users of new 2012 model year cars and trucks who were surveyed after the first 90 days of ownership.
Andy Goss, President of Jaguar Land Rover North America, LLC commented, “The J.D. Power and Associates APEAL study simply indicates how much your customers like their vehicles’ design, performance and features, and clearly our customers are quite smitten”. He added, “Jaguar Land Rover is dedicated, as a premium automotive company, to providing the customers of both our brands with quality vehicles that deliver extraordinary performance, innovative technology, and desirable styling.”
Ruling as the second most improved nameplate, the Jaguar XJ scored 901 points, being one of only three models in the industry to score above 900. Jaguar also qualified in the second most improved brand in the J.D. Power and Associates 2012 Initial Quality Study (IQS). The study has revealed that the Land Rover, ruling in the sixth position (in a tie) amongst 34 brands, is held in high esteem by the customers due to its superior design and fuel economy. Leading in the Land Rover lineup, the new Range Rover Evoque has scored the highest amongst the other Entry Premium Crossover SUVs. The Evoque has bagged the 102nd global award and has been appreciated as a potent combination of class with performance and for its dynamic and agile handling across all terrains.
Jaguar Land Rover North America LLC, founded in 1922 in the United Kingdom, is one of the premier manufacturers of luxury sedans and sports cars since 1948. Jaguar manufactures all its cars exclusively in the United Kingdom at the Castle Bromwich manufacturing plant in the British Midlands. Land Rover and Range Rover business employ 16,000 people in the UK including 3,500 engineers at two product development centers and have global sales in excess of 2,40,000 units. The two models are built at the plants of the company at Solihull and Halewood, United Kingdom. Land Rover exports to 169 countries while Jaguar exports to 63 countries.