Booming sales, a top award for Quality and an innovative new segment-busting family vehicle to be built at Chennai… Nissan is making waves in India. Appearing at the Delhi Auto Expo for the first time, Nissan has chosen this significant event to launch a brand new vehicle, built in India for India.
Nissan India today launched its Evalia MPV at the Delhi Auto Show 2012. The MPV is known as the NV 200 in other markets is called Evalia in India. The Nissan Evalia is an award-winning seven-seater family car and the first Urban-Class Utility Vehicle. The MPV being innovative and exciting also boasts of a best in class fuel economy. This should certainly turn many Indian heads towards the car. The MPV also boasts of a truly versatile interior with multi-use functionality and a host of sophisticated features such as Rear View Camera and Intelligent Key.
In India, the Nissan Evalia will be pitted against the Toyota Innova, Mahindra XYLO and XUV 500. When sales start later in the year, Evalia will add a new dimension to Nissan’s range in India, joining the locally built Micra and Sunny models and the imported X-TRAIL SUV, exciting 370Z sports car and Teana premium sedan. Its arrival marks the start of not only a new segment for the Indian market but also a new phase in Nissan’s presence in the country.
A comparative newcomer to India, Nissan’s sales have exploded over the past two years. From selling around 13,000 units in FY2010, Nissan is aiming to almost triple that to around 40,000 in 2011. The biggest seller in the country so far is the Indian-built Micra, a little car that has established ‘Made in India’ as a byword for quality. The internationally respected JD Power organization recently ranked Micra first in the premium compact segment for customer satisfaction.
Nissan is also rapidly building its dealer presence in the country. Currently there are 50 outlets established, covering around 70% of the country, but that figure will more than double by the end of next year, with 110 dealers giving 85% market coverage. The target is for 150 outlets by 2015.
As well as the full range of Nissan models on sale in India, the company has taken the unusual step of showing a number of products that aren’t on sale here. But the idea behind displaying the potent Nissan GT-R, multi-award winning zero-emission electric Nissan LEAF and the one-off Compact Sports Concept (CSC) is to underline the key elements of innovation and excitement that’s infused into the DNA of every Nissan car, light commercial and truck produced and sold globally. CSC is an idea for the future, a look at how a small sporting three hatchback might look. Even though it has obvious links to the Nissan Micra, CSC is officially no more than a concept, designed to engage with younger customers in emerging markets such as India.
Two cars most firmly in production, though, are LEAF and GT-R. They might be complete opposites in terms of performance and appeal but both carry equal amounts of the Nissan DNA. GT-R has an advanced four-wheel chassis, almost 500bhp from its twin-turbo 3.8-litre V6 engine and is the fastest production car around the famed Nurburgring race circuit in Germany.
LEAF’s performance figures are equally as startling in their own way. The family sedan performs against the clock as well as – and in some cases, better than – its conventional rivals, but with a battery-powered electric engine under the bonnet, there are no tail pipe emissions whatsoever.
Nissan India has ruffled all its right feathers in India so far and we just hope against hope that Nissan continues to lead as it does and bring in more and more quality and interesting vehicles here in the near future. Stay tuned to these pages as we bring in more of the Auto Expo 2012…