There is a lot of excitement building up for the upcoming 2012 Delhi Auto Expo and here is a official confirmation from the BMW Group that it will not only participate in the event but also will be launching the MINI brand in India apart from showcasing other products from the BMW stable.
The BMW Group will be housed at Hall no. 9. With its two brands, BMW and MINI, the BMW Group will introduce the MINI brand as a premium brand in India at the 2012 Delhi Auto Expo with the launch of MINI, MINI Convertible and MINI Countryman exclusively at the MINI Pavilion. All the MINI cars that will be launched here in India are CBU (Completely built-up).
BMW will unveil the BMW Vision ConnectedDrive concept study and launch the new BMW M5 in India. Apart from these, BMW will also showcase the exclusive limited-edition BMW Individual 7 Series Composition inspired by piano manufacturer Steinway & Sons.
Dr. Kay Segler, Senior Vice President, MINI Business Coordination and Brand Management will address the press briefing for MINI. Dr. Andreas Schaaf, President, BMW India will address the press briefings for BMW and MINI and will share the market strategy in India for the year 2012. The time for the press conferences on 5 January 2012 are BMW 5.10 pm and MINI 5.30 pm.
The BBMW Pavilion will feature BMW cars like the BMW 3 Series, the BMW 3 Series Convertible, the BMW 5 Series, the new BMW 6 Series Coupe, the new 6 Series Convertible, the BMW X1, the new BMW X3, the BMW X5 and the BMW X6.
BMW Group, which comprises of BMW, MINI and Rolls-Royce, has already set its sight firmly on the premium sector of the Indian automobile market. Along with its automotive concerns, the BMW Group’s activities in India comprise the marketing of motorcycles, as well as financial services for its premium clientele.
The MINI brand that will be launched January 2012 would also have an exclusive dealer network that will soon be established in India. The parent BMW Group will concentrate on successfully establishing the MINI brand in India in a start-up phase.
BMW Indiais a 100% subsidiary of the BMW Group. Till date, BMW Group has invested 1.8 billion Indian Rupees. The wide range of BMW activities in India include the establishment of a production plant in Chennai, parts warehouse in Mumbai and development of a dealer organisation across major metropolitan centres of the country.
The BMW Plant Chennai produces the BMW 3 Series, the BMW 5 Series and the BMW X1 in petrol and diesel variants. The new BMW X3 is produced in diesel variants. The BMW Plant Chennai has the capacity to produce 11,000 units per year on a double shift basis. The total number of employees at BMW India is 650. More than 1200 additional jobs have been created in the dealer and service network. By end of 2012, BMW India will aggressively expand its dealer network by increasing the number of outlets to 40 across major metropolitan centers and emerging markets in India (from the present 25 outlets).
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.