Maserati, the Italian supercar maker and subsidiary of Ferrari announced its foray into the Indian car market by launching its complete range of cars here. Maserati has launched the Quattroporte, GranTurismo and GranCabrio models in India with the price tag bearing Rs 1.23- Rs 1.43 crore for the Quattroporte, Rs 1.20 crore – Rs 1.37 crore for the GranTurismo and Rs 1.43 crore on the GranCabrio.
The stage was set with the advent of Ferrari in India last month and now Ferrari, the parent company of Maserati, which again is a part of the larger Fiat Group, plans to set shop in India and offer almost all the cars from its supercar range in India. Currently, Maserati has come out with its Quattroporte limousine, Gran Turismo sports car and Gran Cabrio sports convertible.
The Maserati cars were launched at the National Garage showroom of Shreyans Motors, who again are the official distributors for Ferrari and Maserati cars in India. The Maserati cars are equipped with the Ferrari derived V8 engines. Now that fact alone explains a lot and answers a lot of questions related to the Maserati cars.
Maserati has already set up its goal of selling 25 cars in India in the first year and hopes to convert the sales of the cars in to 3 figures by 2015. The deliveries of the cars will begin from August 2011. Maserati Asia Pacific Managing Director Simone Niccolai speaking in a press conference during the launch said that the “The growth in luxury car market last year made us confident to enter here in 2011. Today we are very excited to enter India. We will offer the full product range to Indian customers.” He also added that the luxury car market in India grew by about 70 per cent and is estimated to be around 15,000 units in 2010.
Maserati will open its first showroom in Mumbai laster this year while the second showroom is slated to be set up in New Delhi in the early part of 2012 and wants to increase its India presence in seven locations by 2015.
The Maserati Quattroporte comes complete with LED daytime running lights, a la Audi trend and would hold a 4.2 litre V8 engine with 400 bhp under the hood, which again is mated to a Duo Select transmission. The GranTurismo also plonked with a V8 pumps out 405 bhp of max power and a maximum torque of 460 Nm at 4,750 rpm. The highlight of the GranTurismo is that the beast can do a 0-100 km/hr in just 5.2 seconds and has a top speed of 286 km/hr. The Maserati GranCabrio, the convertible in the lot is also equipped with a 4.7 litre V8 and churns out 434 bhp of power and is capable of hitting a top speed of 283 km/hr.
Maserati, based in Modena , Italy, sells its cars in 63 countries, including India, across the world, with the U.S being the largest market for Maserati cars. The U.S has contributed to the Maserati sales by 2,000 units last year.