Apart from a show-stopping Grand Opening Ceremony that held the audience in a daze, other exciting events like Celebrity Races, Dealer/ Media Races, SUV Zone, Karting Zone, Children’s Learning Zone, ‘Design your EMR Car’ kept the audience across all ages hooked. Akira lida and Ben Collins, the two international guest drivers were also invited by Toyota.
TKM is following the new brand campaign”Waku Doki” which means “great excitement and fun” in Japanese. The EMR exhibition Race was hosted close to the launch of this concept.
Mr. Vikram Kirloskar, Vice Chairman, Toyota Kirloskar Motor, said, “With EMR, we are happy to carry forward Toyota’s glorious global motorsport heritage. The overwhelming response we got for the EMR driver selection is a proof that today more and more Indian girls and boys are working towards a career in motorsport, and Toyota is looking forward to being a part of their training and growth in the sport.”
Mr. Taro Hishida, Director, Toyota Technocraft (TRD), said, “TRD has been conducting one- make races in Japan and other parts of the world for many years now and has also been instrumental in supporting the development of racing cars. We have also successfully completed the design of the recently launched Liva TRD Sportivo and are honored to support the development of the Etios Motor Racing series, here in India. We would like to support TKM continually through EMR racing activity and TRD Sportivo products, hoping many customers in India will feel the excitement of “Wakudoki”.
The next Exhibition Race is being scheduled in the first weekend of October in Delhi and the EMR Trophy Series will be held in the second half of 2013.
Etios Motor Racing
TRD (Tyota Racing Development) is the corporate brand from the Toyota affiliate, Toyota Technocraft Co. Ltd. which will support the EMR by providing the racing parts and their technological expertise all through the series. The Etios racing platform would be a blessing for the young racers as it will motivate them and help them to intensify their skills and also help them to attain the emulous edge for their future in motorsports. They will be coached by the experts. This series will focus in bringing out the endurance levels of Etios and the “fun to drive” objective of the vehicle.