Datsun made its grand global comeback after 30 years at Kingdom of Dreams, in Gurgaon, India, unveiling its new generation hatchback – Datsun GO, which will hit the Indian roads by early 2014 followed by other emerging markets Indonesia, Russia and South Africa. Datsun GO’s name is inspired from it’s a century back first Datsun, the DAT-GO and promises to deliver better performance and easy mobility to people around the globe. With Datsun GO, the trio Renault-Nissan-Datsun expects to revive its presence in the emerging markets and grab up to 60 percent global automobile market share. The brand Datsun is all set to bring the combination of aspiration and trustworthiness.
Datsun GO has been built to cater the growing demand for value for money motor cars in emerging markets such as India, Indonesia, Russia and South Africa. The Datsun GO features aggressive design details with interesting and attractive cuts that adds charm to the car. The interior of the new hatch is made comfortable and spacious and comes with a modern dashboard featuring Mobile Docking Station enabling drivers to connect to their smartphones. Under its hood, it carries a 1.2L engine mated to 5-speed manual transmission to offer optimal response and agility in congested traffic conditions. The Datsun GO is modern, stylish and built with apt local preferences to deliver engaging driving and worry-free ownership experience.
Destiny of the all-new hatch GO will depend on how successfully the brand answers to auto buyers’ needs and delivers its key values Dream, Access and Trust effectively. The compact car segment is highly competitive in India, as multiple models across brands are trying to capture part of the big pie. Once it hits the Indian shores, it will compete with existing popular models such as Hyundai i10, Chevrolet Beat, Maruti Suzuki WagonR and Nissan Micra Active. Indian auto market is price sensitive and the real performance of Datsun GO will depend on its ability to deliver complete package of power, performance, comfort, fuel efficiency and value propositions to consumers. Designed elegantly and price attractively below Rs. 4 lakh, the car should be able to garner desired consumers attention and decent market share in India.