Nissan had discontinued the historic brand Datsun in 1981 and now plans to re-introduce this brand as the entry level car.Carlos Ghosn, President and CEO of Nissan, at Nissan’s global headquarters in Yokohama, Japan, narrated the Datsun brand’s launch plans which focuses on customers in high growth countries like India.
“Nissan Power 88,” a comprehensive, six-year business plan will accelerate the company’s growth across new markets and segments. The Datsun brand is also going to play an important role in this. Datsun will meet the expeditiously growing needs of demanding customers by focusing on the business expansion in growth markets. The cars will feature the latest technology and will meet the distinct local customer needs.“Datsun is an important part of the heritage of Nissan,” said Ashwani Gupta, program director of Nissan’s newly-created Datsun Business Unit. “We will offer our customers in India modern and spirited cars that they will be happy and proud to own—at an affordable price.”
Though a global brand, Datsun will meet the local needs. Nissan plans to tap its global expertise in tailoring Datsun vehicles to local market condition. The extensive world-class Japanese engineering and the innovative design of Nissan will be portrayed in Datsun which will run on the Indian roads in a couple of years. The company plans to launch two cars which would be designed, developed and manufactured in India for the Indian market and the price would be below 4 lakhs in 2014. The cars will be built on modern architecture which is light weight and more fuel efficient.. The car is likely to be equipped with compact petrol engines. The diesel, hybrid and electric power train under the Datsun brand is awaited.
