Maruti Suzuki today launched the limited edition version of its top selling car, the Alto and named it as the Xplore. Call this tactic of Maruti the Hyundai Eon effect or the festive season upgrade. The Alto Xplore is packed with more than 10 new features both inside and out and is available in top end variants – Alto Lxi and Alto-K10 Vxi.

Maruti Suzuki Alto Xplore limited edition now features an advanced double-din stereo, USB connectivity for the stereo, Bluetooth connectivity for the stereo, Leather seats, New body graphics, Body colored bumpers, Body colored ORVMs, Body colored door handles, Sporty Roof Spoiler and in 6 new colour shades.

On the occasion of launch of the limited editions, Mr. Shashank Srivastava, Chief General Manager – Marketing, Maruti Suzuki India, said “Alto has been the favourite hatchback for Indians. With festive season coming up customers look forward for exciting offers. With the introduction of this limited edition we will cater to this need of Alto buyers.”

Alto has sold over 1.48 lakh units in this financial year. Maruti Suzuki launched Alto-K10 in August 2010 which accelerated the sales of India’s best selling model Alto. Alto, a compact and sleek, easy to handle entry level hatchback is India’s best selling car with over 18.11 lakh customers vouching for its lowest cost of ownership, performance and mileage.

The car is targeted at wide spectrum of buyers with starting price of Rs 2.32 lakhs ex showroom Delhi and offers different models such as Alto, Alto CNG and Alto K10. It delivers performance of 68PS power with K-series engine; Maruti claims a mileage of 20.2 kmpl.

While Maruti Suzuki comes out with a limited version of the popular Alto, Hyundai Motors, India’s second largest car manufacturer is all set to launch the Hyundai Eon in India today. This particular car has all the potential to counter Alto’s growth in India.