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Wednesday, 23 January 2008

Pooja in showrooms

New car buyers in New Delhi are a delighted lot. Car dealers are now offering a pooja ceremony for new cars before they are rolled on to the street. Many dealers have hired priests for this.

Car owners no longer have to take their new cars to crowded temples and wait for a priest to arrive. The ceremony is now completed at the showrooms as a value added service. Dealers might have struck the right promotional note with this move.

Labels: New Car, Promotional campaign, value added service