Carazoo Indian Car Blog

Car rallies have been the possession of few people in India. It has remained a classic sport of the rich. After Narain Karthikeyan becomes India’s first formula 1 driver and millionaire businessman Vijay Mallya formed the Force India team with buyout of the Dutch Formula 1 team Spyker, Indians are more associated with the car racing sport.

Now motorsports is attracting more people. Not only as contestants, but also as teams to promote brands and sell the F1 merchandise. Bangalore based Sidvin Core-Tech has launched the Team Sidvin India. The team made its debut at the Greece Acropolis Rally and was headed by driver VK Naren Kumar. He finished 10th position at the rally. Now the company has set its eyes on World Rally Championship (WRC). The Indian company Saatchi & Saatchi is assisting to create media products for the company to promote the brand.

Labels: car rally, Formula One, motorsports

posted by Carazoo @ Monday, June 09, 2008

          

I’m an avid Formula One fan and spend my days watching car racing. When my eyes fell on news stating “red letter day in the history of Indian motorsport”, I felt great! My hearty wishes are with Team Force India and owner Vijay Mallya. He unveiled VJM01, which is expected to have its first run during the next test session to be held in Barcelona.

India’s entry to the world of motorsports is no doubt delayed, but better late than never. Vijay Mallya already rules Indian skies with Kingfisher. A jovial entrepreneur like him is definite to bring success to this unexplored area in India.

Labels: Formula One, motorsports, Racing

posted by Carazoo Blog @ Friday, February 15, 2008