There is competition in every segment and we can clearly see the rift between the two luxury car manufacturers from Germany. The two giants of luxury cars, Mercedes-Benz and BMW, are competing very closely to be top in the Indian car industry. Merc, one of the oldest players in the Indian car market is slowly loosing its number one position to its rival BMW. BMW in the first two months of 2009 recorded higher sales than Mercedes. This is said to be the result of the attractive discounts offered by BMW to push the sales.
The company stroke a heavy discount on the older version of 3-series with the launch of the new version. Earlier Mercedes was the only luxury car manufacturer to assemble its models locally in India and this offered a competitive price to Indians compared to other luxury models. But now with BMW and Audi who have also started the local production the competition level for Merc went very high.
In order to strengthen their position in the Indian car market, the luxury car manufacturers are launching new models and introducing expansion plans. When BMW launched the all new 3-series and 7-series, Merc did not lag behind and introduced the super luxury famed AMG range of cars and also the new M class from the SUV segment.
The competition between the car manufacturers is nothing new. It is a part and parcel of life. Every one wants to be the best and are willing to can go to any extend to prove their worth. The competition would be still tougher as Mercedes will fight to retain it number one position in the Indian car market.
Labels: Audi, BMW-Cars, luxury car, luxury car manufacturer, Mercedes-Benz
