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Friday, 2 May 2008
Already India is host to luxury car brands like BMW, Audi, Volvo and others, who have a market worth few thousands. Many luxury car manufacturers are moving their bases to cheaper markets to cut down costs, which will eventually lower the cost of their cars to suit local conditions. Luxury cars are witnessing an unprecedented growth in these countries. These markets may become more important than their existing markets. It is not the rich countries like US, France, Germany and UK which will be the driving forces for luxury cars anymore. The demand is getting flat in several European countries. According to a report in Daimler, manufacturer of Mercedes-Benz, the markets of India, China and Russia will be driving the auto market in 2008. The trend may also extend in the next decade. Labels: BMW-Cars, luxury cars
Friday, 25 April 2008
The old face of Kolkata (Calcutta) was symbolized by the intellectuals and man-pulled rickshaws. But now the modern face of Kolkata will have BMW cars beside the intellectuals. After different capitals like Delhi (country), Mumbai, (financial), Bangalore (Silicon Valley) and Chennai (cinemas) have got their own BWM outlets, it is now time for communist’s stronghold Kolkata to make way for a luxury car outlet. BMW has opened an exclusive showroom for its cars. It will sell all the models available in India like the 3, 5, 6, 7 series, the X series and M3 coupe. The cars can also be serviced here. BMW will cater to all its clients in eastern India through Kolkata. The BMW cars will be in stark contrast against the cycle rickshaws and trams. It will be exciting to have leisurely pace of Kolkata while the roads ruffled by speeding BMW in near future.
Labels: BMW-Cars, luxury cars
Wednesday, 23 April 2008
Mini, BMW’s luxury small car was scheduled to launch in 2009. The BMW venture in small luxury cars segment is now delayed due to certain reasons and rescheduled for 2010. BMW cars are successfully rolling in Indian roads. But the company feels 2009 is not the right time to launch the Mini. May be the company has thought of some other strategy for its introduction in Indian market. But this is a good news for the German car manufacturer, Volkswagen who is planning to launch the Beetle this year. The Beetle will cost Rs15 lakh to Rs 20 lakh almost same as BMW Mini which will cost Rs 20 lakh. Being uncertain about the Mini’s success in India, the company has announced to sell the car only in Mumbai and Delhi. Labels: BMW-Cars, luxury cars
Thursday, 10 April 2008
The image of poverty ridden India seems to sink into the burgeoning flood of cars on the streets. The number of luxury cars rolling by portrays a unique picture.
Take a look at BMW’s sales report for the first quarter of 2008. The number of new BMW cars has increased by nearly a thousand cars in the period from January 2008 to March 2008 - a rise of around 800 percent compared to last year. India topped the list of countries that saw the highest percentage of increase in BMW's luxury car sales. BMW has truly become a new status symbol for the new age Indians.
Labels: BMW-Cars, Car-Sales, luxury cars
Tuesday, 1 April 2008
Has India become a decisive factor in Mitsubishi’s business strategy? It does looks like that if you see at the new products planned for India. The Japanese company is planning to introduce the i–MiEV, an electric car and the very stylish SUV Outlander next year in India. It seems that the company does not want to rest on its laurels gained in past. The company is already selling Lancer, Cedia, Monetro and Pajero. The company is now eyeing luxury SUV segment by launching Outlander and is also planning to introduce the first international brand electric car in India. The company has re-defined luxury cars in India. It can do the same in future. It is clearly targeting other Japanese car manufacturers Honda and Maruti-Suzuki who have already established themselves in India. Labels: Electric Car, Expansion in Indian auto industry, Growth in Indian auto industry, Honda, luxury cars, Mitsubishi, new cars, SUVs
Friday, 14 March 2008
BMW is very impressed with its success in India as has continuously added new car models to its model line for the country. It has now launched the elegant M3 coupe.
The M3 coupe boasts of a powerful 4.0-litre V8 engine and delivers an impressive 420 bhp of power which will makes it more powerful than any of its rivals in India. BMW has studied the pulse of luxury car buyers in India and is introducing new models which live up to the buyers’ mark. BMW has pinned a lot of hopes on the new M3 and is hoping to make waves with it in the luxury coupe segment in India. Labels: BMW-Cars, luxury cars, luxury coupes, new car launch
Everyone knows that luxury cars, apart from being luxurious, come with large and powerful engines that give low mileage. Luxury car manufacturers take pride in their powerful gas guzzlers and talk loudly about their cars’ power and performance. Mercedes-Benz wants to shift from that notion.
It is soon to unveil the first hybrid car to use lithium ion batteries as a power source. They are calling the car ‘S400 Blue Hybrid’. It will come with a 3.5-litre V6 petrol engine that will be accompanied by a 15 KW electric motor. No more re-fuelling your luxury car. It’s expected to come some time is 2009. Labels: hybrid cars, luxury cars, Mercedes-Benz, new car launch
Tuesday, 4 March 2008
Most cars in the Indian car market today are front wheel drive. The reason for this is that the front wheel setup is simpler and cheaper to build compared to the rear wheel drive. The construction of rear wheel drive is slightly more complex. Also, front wheel drive cars are more popular in India because they are lighter (meaning that they give more mileage) and they perform well in slippery surfaces (meaning that they are better suited for Indian roads and for the rainy season). All these factors have killed the rear wheel drive cars in India which actually give better acceleration, better braking, and a better feel of driving. Rear wheel cars are more zippy and fun to drive. Comparatively Front wheel drive is slightly boring. The rear wheel drive concept is now limited only to a few MUVs, commercial vehicles and expensive luxury cars like Mercedes-Benz, BMW and Audi. Labels: cars-India, Front wheel drive, luxury cars, Mercedes-Benz, rear wheel drive
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