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Wednesday, 23 July 2008

Volkswagen Launches Jetta

Volkswagen launches its most desired car Jetta in India. The car holds true for the slogan, Volkswagen has used for Jetta, “The people want safety standards to be standard”.

Jetta is a car equipped with all standard and advanced safety features. The car is priced between Rs 12.97 - 16.67 lakh. The launch of the new car was accompanied by a glittering celebration.

The Jetta will be a tough competitor in the lower D segment. The car is expected to be a great competitor for Skoda Laura and Skoda Octavia. Jetta is styled with elegance and loaded with heart rendering interiors including Vienna leather upholstery, 2-zone electronic climate control, 6-CD changer, electric lumbar adjust.

Jetta is available both in petrol and diesel version with 1.6L petrol and 1.9 L diesel engines, respectively. The three variants available are Magna, Sports and Asta that are priced between Rs 12.97 and Rs 14.22 lakh. The standard safety features loaded in Jetta are 8 airbags, ABS (Anti-lock brake system) and ESP that enhances the safety of its occupants.

The launch of Jetta is expected to be followed by a range of compact cars, hatchbacks and commercial vehicles in India.

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Thursday, 17 July 2008

Jetta Competes With Laura

Volkswagen Jetta has entered the Indian car market with a competitive approach. The car belongs to the same segment as Skoda Laura, Honda Civic and Toyota Corolla. The tough competition between Jetta, Civic and Corolla is not a matter of concern but the Indian car market will keep a close watch on the affects that Jetta’s appearance will have on its cousin Laura.

The Indian market has often seen products from two different makes of the same manufacturer enter the fray, but manufacturers were careful not to launch cars in the same segment as their brother or sister concern. Jetta and Laura are cousins that belong to the same segment and are equally priced somewhere between the range of Rs 13-16 Lakh. This is what will give birth to a new competition scenario.

Jetta’s appeal is ordinary for German roads, but the design and style will win over Indian audiences. The car appears to be a better remake of the Volkswagen Passat and can be compared to the last generation European Honda Accord. However, exterior styling is where the similarities end.

Skoda Laura is a classy car based on the A5 platform and comes with high-end technologies and a dynamic design. The car is exclusively customized to meet Indian weather and road conditions. The performance of the car is par excellence. Jetta might cannibalize the sale figures of the Skoda Laura and if that happens, Skoda would definitely not like it.

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Volkswagen Plans a Slew of Launches

The race for small car continues!

Volkswagen enters the race and is targeting to produce better and lighter commercial vehicles along with an unnamed small car. The company has plans to roll out a slew of launches in the next two years.

The company desires to gain a bigger market share with the proposed launches. Following this approach, the company recently launched its exciting sedan, Jetta. Jetta is available in three versions priced between Rs 12.97 to Rs 16.67 lakhs (ex-showroom Delhi).

Volkswagen Jetta is a tough competitor for the Skoda Laura, Honda Civic and Toyota Corolla. All these cars belong to the same segment and will definitely race with each other to get the maximum share of the pie. The upcoming small car will compete with the likes and performance of the Swift and Getz.

It is expected that some officials from Volkswagen will drive to India to study the Indian small car market and judge the requirements and demands of Indian consumers. The company is putting in assiduous efforts with a keen desire to make the car India specific.

The company envisions itself creating a benchmark in the Indian car industry with its upcoming models.

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