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Thursday, 7 January 2010


Volkswagen PhaetonThe German car maker and Europe’s largest car maker, Volkswagen, showcased its premium flagship model the Phaeton at the New Delhi Auto Expo 2010 today.

Volkswagen always wanted a chunk of the growing luxury car market in India. Products from its sister brands such as Audi, Skoda, Bentley and Lamborghini though are being currently sold in India, Volkswagen has brought in its much famed Phaeton luxury car into the Indian car market.
The Phaeton, offers high end luxury features providing top notch technology, pure quality and above all it is handcrafted, thereby making each Phaeton unique in itself. Need we say more about the VW Phaeton?

Phaeton is positioned in India as handcrafted luxury sedan that is equipped with 3.6 litre V6 Petrol Engine that delivers a power output of 280 bhp @ 6250 rpm and a maximum torque of 370 Nm @ 3500 rpm. The Volkswagen Phaeton is paired with a 6 Speed tiptronic gearbox and stands on an imposing 17” alloy wheels.

The Volkswagen Phaeton is also loaded with luxury and safety features. State of the art features reeks out everywhere in the car. Some of the features the VW Phaeton comes with are 12-way electric seat adjustment with memory, climatronic auto air conditioner, cruise control, rear seat entertainment system, parking distance control for both front and rear and superb leather upholstery. The Phaeton is concealed beneath every millimeter ensures maximum comfort, safety and pleasure for true drivable experience delivering the complete in smoothness of ride.

Speaking of the safety features in Phaeton, this beast is equipped with 8 airbags, ABS, Electronic Stabilisation Programme (ESP) advanced pedestrian system, and Anti-theft alarm system.

Hold on, there is more to read. The Phaeton is exclusively built at Volkswagen’s Glass Factory at Dresden, Germany. The design of the car is an expression of its personality; the Phaeton is characterized by uncompromising attention to detail high quality materials and immaculate workmanship. Each details in the Phaeton complements the harmony of the overall design. Understated and sleek, every aspect of the Phaeton’s design includes elegance, power and purity of form.

The perfectly crafted Phaeton each piece of equipment displays a wealth of attributes all help to ensure the well being of the Phaeton owners.
The Phaeton will be priced at Rs. 75 Lakhs (Ex showroom Delhi) and will commence sales from March this year.

Volkswagen already has sedans like Volkswagen Passat and Jetta while it introduced the iconic New Beetle and SUV Touareg at the fag end of last year. VW launched its Polo hatchback in the Delhi Auto Expo 2010 on Tuesday.

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Wednesday, 23 July 2008

Volkswagen launches its most desired car Jetta in India. The car holds true for the slogan, Volkswagen has used for Jetta, “The people want safety standards to be standard”.

Jetta is a car equipped with all standard and advanced safety features. The car is priced between Rs 12.97 - 16.67 lakh. The launch of the new car was accompanied by a glittering celebration.

The Jetta will be a tough competitor in the lower D segment. The car is expected to be a great competitor for Skoda Laura and Skoda Octavia. Jetta is styled with elegance and loaded with heart rendering interiors including Vienna leather upholstery, 2-zone electronic climate control, 6-CD changer, electric lumbar adjust.

Jetta is available both in petrol and diesel version with 1.6L petrol and 1.9 L diesel engines, respectively. The three variants available are Magna, Sports and Asta that are priced between Rs 12.97 and Rs 14.22 lakh. The standard safety features loaded in Jetta are 8 airbags, ABS (Anti-lock brake system) and ESP that enhances the safety of its occupants.

The launch of Jetta is expected to be followed by a range of compact cars, hatchbacks and commercial vehicles in India.

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Thursday, 17 July 2008

Volkswagen Jetta has entered the Indian car market with a competitive approach. The car belongs to the same segment as Skoda Laura, Honda Civic and Toyota Corolla. The tough competition between Jetta, Civic and Corolla is not a matter of concern but the Indian car market will keep a close watch on the affects that Jetta’s appearance will have on its cousin Laura.

The Indian market has often seen products from two different makes of the same manufacturer enter the fray, but manufacturers were careful not to launch cars in the same segment as their brother or sister concern. Jetta and Laura are cousins that belong to the same segment and are equally priced somewhere between the range of Rs 13-16 Lakh. This is what will give birth to a new competition scenario.

Jetta’s appeal is ordinary for German roads, but the design and style will win over Indian audiences. The car appears to be a better remake of the Volkswagen Passat and can be compared to the last generation European Honda Accord. However, exterior styling is where the similarities end.

Skoda Laura is a classy car based on the A5 platform and comes with high-end technologies and a dynamic design. The car is exclusively customized to meet Indian weather and road conditions. The performance of the car is par excellence. Jetta might cannibalize the sale figures of the Skoda Laura and if that happens, Skoda would definitely not like it.

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The race for small car continues!

Volkswagen enters the race and is targeting to produce better and lighter commercial vehicles along with an unnamed small car. The company has plans to roll out a slew of launches in the next two years.

The company desires to gain a bigger market share with the proposed launches. Following this approach, the company recently launched its exciting sedan, Jetta. Jetta is available in three versions priced between Rs 12.97 to Rs 16.67 lakhs (ex-showroom Delhi).

Volkswagen Jetta is a tough competitor for the Skoda Laura, Honda Civic and Toyota Corolla. All these cars belong to the same segment and will definitely race with each other to get the maximum share of the pie. The upcoming small car will compete with the likes and performance of the Swift and Getz.

It is expected that some officials from Volkswagen will drive to India to study the Indian small car market and judge the requirements and demands of Indian consumers. The company is putting in assiduous efforts with a keen desire to make the car India specific.

The company envisions itself creating a benchmark in the Indian car industry with its upcoming models.

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