Tata Motors has taken the entire world by storm when it unveiled world’s cheapest car Nano at auto expo and earned the reputation of being mass car producer. By acquiring Ford’s luxury and premium brand Jaguar and Land Rover, Tata Motors has also proved its commitment towards producing high end class cars. It added one more jewel in the Tata’s crown.
Tata has taken very decisive and bold step by acquiring JLR brand from global player Ford. Tata has become a world-class car maker by clinching this deal for $2.3 billion. With this deal, Tata Motors has set the entire auto world on fire and also proved global players wrong who thought Tata can only make cheapest car than high end model as it will now produce cars ranging from Rs 1 lakh to 1 crore.
Labels: achievement, Auto market competition, Nano, One Lakh Car, Tata Motors, Ultra cheap cars
