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Thursday, 29 April 2010
 Car manufacturers take up to a number of marketing strategies. And a tried-and-tested one is sponsoring sports events. Sometime back Volvo gave away its twin-turbo diesel car S80 to the winner of India-South Africa ODI tournament and recently, Toyota decided to sponsor the National Junior Golf Tour. And here is another one to add to the list. Land Rover Middle East and UAE dealers Al Tayer Motors will be sponsoring Emirati adventurer, Elham Al Qasimi. Elham Al Qasimi is heading to the North Pole, which makes her the first Arab Woman to do so and she is receiving a little help from the Tata Motors owned British off-road marque, Land Rover. Elham started her unassisted and unsupported expedition to the Geographic North Pole on the 11 of April. The journey will take three weeks on skis. During her stringent training programme in London, she seemed to involve pulling a Range Rover that weighs about two-and-a-half tonnes. Land Rover and Al Tayer Motors gave Elham a 2010 Range Rover Sport which assisted her during her training regime to replicate the motion of pulling a dogsled during her unaided trek across the North Pole. Elham also got an opportunity to continue her training on a different terrain when Land Rover UK provided her with a 2010 LR4 model, which she successfully pulled under the supervision of an expert team. Elham started out by pulling one tyre of a saloon vehicle and then she advanced to pulling two tyres of a 4x4 vehicle. Elham seemed very pleased with the initiative taken by Land Rover and went ahead to laud its spirit and endurance. “Land Rover's sponsorship of my North Pole expedition is a testament to their strong commitment to support and partner with individuals that embody the same sense of spirit and adventure that shines through in all their cars,” said Elham. “I am very proud that Land Rover is my partner in this because they have a history of supporting successful adventure expeditions. By allowing their brand and name to be associated with adventurers who are breaking pre-conceived notions and boundaries and stretching the limits of human endurance and strength, Land Rover shows that they passionately believe in the same indomitable attitude and spirit,” added the much determined and spirited young Emirati.  The Range Rover Sport given to Elham is a part of the new 2010 Land Rover line-up which is available throughout the UAE. The SUV offers top-end luxury, high performance, latest technology and fuel efficiency with less carbon emissions. A slew of other high tech features and upgrades add to the appeal of the new 5.0l petrol 2010 Land Rover range Didn’t we earlier say that women can do everything, right from designing a car to pulling a monster of a Land Rover. Labels: Elham-Al-Qasimi, Land-Rover, Range-Rover, Range-Rover-Sport, Toyota, Volvo-S80
Wednesday, 28 April 2010
Recently, we had Volvo playing games. Car makers have started promoting their brands through sports, and now, Toyota too wants to play along. The National Junior Golf Tour has found a long term sponsor in Toyota Kirloskar Motors. The quest to explore India’s talent, to discover potential Olympians to represent our country at the 2016 Olympic Games has already kicked off. The Toyota Etios Tour 2010 at the Golden Greens Golf Resort Gurgaon has begun. 120 junior golfers in the age group of 10 – 18 yrs will be participating in this elite level national ranking championship. National and international junior team selections are entirely based on the performance of the junior golfers during this tour. Toyota indeed has done a great job sponsoring the tour. The development of junior golf in India gets high support here and the annual golf tour encourages the Indian junior golfers to focus on intensification of their preparation for training programs. There’s nothing more encouraging than the Etios Junior Golf Tour to nurture young talent. The Toyota Etios Junior Golf Tour does what it can to inculcate in today’s young players the focus and the drive required to emerge as winners in prestigious international forums such as the Asian Junior Amateur Championship and ultimately, the 2016 Olympic Games. “We welcome Toyota as the new title sponsor of the IGU’s National Junior Tour. We are very pleased to have Toyota and Rishi Narain Golf Management associated with this tour which will surely lift the tour to a new level of professionalism. We see huge potential in our juniors and there is no doubt that this is the training ground where we will find the players for the 2016 Olympics and beyond”, said Maj Gen Parmar, Director General, Indian Golf Union. The Toyota Etios Junior Golf Tour consists of seven 4-day tournaments every year. The seven tournaments have been spread across regions all over India with one of these tournaments in April, three in May, two in November and one in December. Following one practice round on day one, this 4-day event begins on April 27th and is the Indian Golf Union’s official National Junior Tour. The schedule will be exciting. Top ranked IGU merit list players will be competing in 4 age group categories, “16 – 18”, “14 – 16”, “12- 14” and “10 -12”. The Toyota Etios Junior Golf Tour marks a new epoch in junior golf. The current National Men’s Champion, Chikkarangappa from Bangalore will be leading the charge at age 16. He will play at least four tournaments on the Junior Tour. Ashbir Saini, the recent Nepal Open winner who beat several top professionals in Kathmandu, will also be joining. Top juniors participating would be Manu Gandas ( #1 ) from DLF GC Gurgaon, #2 Shubhankar Sharma from Army GC, Delhi and Honey Baisoya #3 from Delhi GC from the 14-16 yr age group. In the 12 – 14 yr category, in action will be #! Piyush Snagwan from DLF GC, #2 Virad Madappa from Kokota, #3 Firoz Garewal from Chandgarh and #4 Vidhit Singh from Delhi. In the 10 – 12 Yr category, #1 Karandeep Kochar who won 6 tournaments last year leads the field from Chandigarh, #2 Arjun Puri of Delhi and #3 Arjun Prasad from Hyderabad are the top ranked players. If the Volvo S80 was presented to the man of the series at the India-South Africa ODI tournament, here we have the entire golf event sponsored by Toyota. Way to go Toyota! Labels: Olympic-Games, Toyota, Toyota-Cars, Toyota-Etios, Volvo-Cars, Volvo-S80
Monday, 4 January 2010
 Volvo India seems to be the odd car maker out in the Auto Expo 2010. It has confirmed its non-participation in the Expo, but that’s nothing for Volvo India considering what they are doing in the side lines quietly. We had written a blog on Volvo XC90’s foray into India’s Bollywood with the blockbuster flick 3 Idiots during the fag end days of 2009. Now Volvo India is proving its presence in India with a unique way, promoting sports. Volvo Auto India is a new operator in India, a fast-growing market and one of the most competitive in the world. Volvo established a presence in India just over two years ago and has since then worked intensively to market the Swedish brand. With a corporate office in Gurgaon, Volvo Auto opened its first dealership in March 2008 and currently markets its products through its dealerships in New Delhi, Mumbai, Chandigarh, Hyderabad, Kochi, Pune and Chennai. Volvo Auto India strengthens its commitment to sports by continuing its association with the Aircel Chennai Open 2010. As part of this association, the tennis courts of Chennai Open will showcase the luxurious Volvo XC90, a luxury SUV that embodies vibrancy, energy and sportiness. All dignitaries and participants/ players will have the opportunity of taking the Volvo car experience at the Aircel Chennai Open 2010. According to Mr. Paul de Voijs, Managing Director, Volvo Auto India, "We are delighted to partner with Aircel Chennai Open 2010 for the second time. We view the 'International ATP Tournament' event as an excellent platform to showcase our luxury cars and reach out to a larger audience. Volvo stands for safety, environment and lifestyle and Chennai Open provides us a window to better our brand visibility amongst our target audience. In addition, the association enhances Volvo's commitment to India." Aircel Chennai Open 2010 is an adequate and potent tool that would communicate Volvo's brand attributes of excitement and liveliness. The brand has had a rich history of being associated with sports such as golf, tennis and sailing across the globe. The company's 'Volvo Ocean race' is one of the world's most-watched events, which also came to India last year. Volvo had been closely associated with tennis through ATP Volvo International and this partnership with the Aircel Chennai Open 2010 further strengthens Volvo's association with the sport. Aircel Chennai Open 2010 is being held from 4th-10th January, 2010 at the SDAT stadium, Chennai. The tournament will feature an impressive line-up of stars including Robin Sodeling, Marin Cilic, Stalisnas Wawrinka, Carlos Moya, Somdev Devvarman and Mahesh Bhupati. Both Indian and International participants will compete for the titles of one of first ATP of the new season. So far Volvo currently sells two models, the Volvo XC90 and Volvo S80 but the coming years they are lining up more new models. The first one to be launched during 2010 is the Volvo XC60. Labels: Aircel-Chennai-Open-2010, Volvo-India, Volvo-S80, Volvo-XC60, Volvo-XC90
Thursday, 24 December 2009
Bollywood movie 3 Idiots will hit the screens today and Volvo XC90 R-Design SUV will become a star overnight. Ahem…What’s the connection you might ask? Well, Volvo India has never until now been associated with the Hindi Cinema industry but with this new movie 3 Idiots starring Aamir Khan, Kareena Kapoor, R. Madhavan and Sharman Joshi produced by Vinod Chopra Films and directed by Raj Kumar Hirani, a passion red coloured Volvo XC90 R-Design SUV certainly has a pivotal role to play in the plot. Volvo India, the wholly-owned subsidiary of Volvo Car Corporation had launched its new variant of its luxury Sports Utility Vehicle XC90 in October 2008 costing Rs 58 lakhs (ex-showroom, Delhi), equipped with 32 valve V8 4.4 L petrol engine that produces 315 bhp. The Volvo XC90 R-Design comes in five colour options of which Passion Red is exclusive to the variant. This model which stands on 19” wheels, will feature a host of sporty features like sport-tuned chassis, sports calibrated steering, sophisticated stability control techniques and quad tailpipes. The interiors of the SUV are equally breath taking with the new instrument cluster with blue backlighting and quality seats. Paul De Voijs, Managing Director of Volvo India is quite elated with Volvo XC90 R-Design playing a prime part in the movie and says Bollywood being a cult in itself in India, the movie and its lead characters emanate vibrancy, energy and sportiness; exactly the qualities represented by XC90 R-Design. He also is happy that there has been a ideal integration of the Volvo brand and the movie and stated that "Artistic integrity is crucial for successful brand placements and the utility of the product has to be woven properly into the script. The placement should be a natural fit". The flick revolves around a plot about the journey of two friends in search for their long lost third companion played by Aamir Khan. The backdrop of the movie is along the length and breadth of India, covering the scenic beauty of the mountainous region of Ladakh. The film has been shot along the world's highest-altitude road, at 5,590 meters or 18,340 feet above sea level. The landscape is dramatic and breathtakingly beautiful. Volvo Auto India, which was erstwhile called as Volvo Car India is trying hard to tap in the fast-growing and most competitive Indian Auto Market. Volvo’s presence in India backs to just couple of years but has since worked intensively to market the Swedish brand. Volvo India has launched two of its models in India namely the Volvo XC90 and Volvo S80. But Volvo India has planned to launch their new models in the coming years. The first one to roll its tyres in India in 2010 from the company would be the Volvo XC60. Volvo S60 also might follow suit after it is officially launched in the Geneva Motor Show to be held in March 2010. Volvo India, though has confirmed its non-participation in the upcoming Delhi Auto Expo of 2010, will focus on positioning the brand in the luxury car segment. Labels: Bollywood-Movie-3-Idiots, Delhi-Auto-Expo-2010, SUV, Volvo-India, Volvo-S80, Volvo-XC60, Volvo-XC90, Volvo-XC90-R-Design
Friday, 30 October 2009
Volvo is not a subsidiary of Ford India any more. It has emerged as a separate company in India.
The Indian arm of the Swedish company has severed its ties with Ford India. This is a result of Ford Motor Company planning to sell Volvo Cars to potential buyer Chinese car maker Geely.
Volvo Cars India has changed its name to Volvo Auto India Pvt Ltd.
In 1999, Ford had acquired Volvo Cars from Volvo AB as part of its Premier Automotive Group, which then included Aston Martin, Jaguar and Land Rover. Volvo had begun operations in India in March last year as a subsidiary of Ford India, with all backend operations being handled by Ford.
Former Volvo Cars India has seven dealerships in the country which will increase to twelve by end 2010. The new dealerships will come up in Kolkata, Bangalore, Ahmedabad, Goa and Coimbatore. The company has sold about 100 units between March and December last year and sales for the current year is close to doubling. The luxury segment has grown by 20 per cent in India, whereas Volvo has grown by 23 per cent.
The Swedish luxury car major has plans to launch a luxury Sports Utility Vehicle (SUV) XC60 and a sedan S60 in India. Currently, it sells its top-end S80 sedan, the C70 and the XC90 in the Indian market. A diesel variant of the S80 is due next month. Labels: Geely, Volvo-Cars, Volvo-S80
Thursday, 23 July 2009
 The Indian subsidiary of the Swedish Volvo Cars company has suddenly stepped up its activity in India. The company plans to increase its presence in the Indian luxury car market and thereby increase its market share in the Indian car market. Volvo now has set its eyes on rich cities like Ahmedabad, and Bangalore for its venture in India. Currently, Volvo has a dealership presence in seven cities across India, but the number will soon increase to 12 dealerships by early 2010. The company now plans to gear up its product portfolio by introducing new models. It has already queued up the luxurious XC60 for the country. It is already marketing three cars – the Volvo C70 convertible, Volvo S80 and the sporty Volvo XC90 SUV. All of these cars come with a price tag of over Rs 30 lakh. The company is keen on creating a consumer base in the country. As such, all attempts will be made to increase visibility of their cars in the country. Right now, the most visible luxury cars are the BMW and Mercedes. Volvo is far behind in terms of visibility and sales figures. However, it is upbeat about the growing Indian economy and wants to increase its market share in India. The luxury car market has been largely insulated by the economic slowdown and has sold nearly 8,000 units in the last fiscal year. In the year 2009, the numbers are likely to go up to 10,000 to 12,000 units. Even though the total market size for luxury car market is small compared to China, luxury car manufacturers are making all attempts to win more customers. Even though, Volvo entered India in 2007, it has been a low key player so far. Volvo cars offer a great value for money in the luxury car segment. They offer satellite navigation system covering 200 cities across India. All its models in India have the latest safety technologies like the collision detection and pedestrian safety systems. Volvo cars also offer adaptive cruise control which helps prevent collision by automatically slowing down the car speed. Labels: Luxury-Cars, Volvo-Cars, Volvo-S80, Volvo-XC90
Friday, 24 April 2009
It is very important to have an excellent promotional strategy in order to sell a product. Through the ad campaigns, people get to know about a product. Every car brands have promotional campaign for their car models with a briefing on their performance, design, and features. It is little surprising to know that Volvo has not come up with any advertisement for India where the competition is very high. Eyeing the elevated competition level, the car manufacturer has recently launched its first television campaign in India for its flagship model, S80. The tagline of the campaign which says ‘Leaders who look after their people deserve to be looked after well', is created by Pickle Advertising and produced by Icon Productions. In the advertisement, S80 highlights the exterior and interiors of the car brand revealing the salient features along with its Scandinavian design. Hope these campaigns will help Volvo cars to set a good impression in the Indian car market. Labels: Car-Advertisements, Volvo-Cars, Volvo-S80
Friday, 27 February 2009
Volvo S80 being the first Volvo car in Indian car market heralded a completely new beginning for the car manufacturer. Since then, the car has rejoiced a respectable niche in the market but has not been able to surpass the winning cars from BMW, Mercedes, and Audi. To beat the rising competition and enjoy a higher sales figure, Volvo is soon going to roll out a facelifted version of its S80. The proposed car designed by Steve Mattin is to make its first international debut in the Geneva Auto Show that is just round the corner. The car will have a completely new design complemented by stylish cues, a larger grille featuring a prominent Volvo logo, and chrome trimmed front air intakes. These significant modifications will give a lower, longer, and wider stance to the existing Volvo S80. The interior of the car will reflect exclusivity and refinements with a host of luxurious features. The key highlights of the interior are soft leather seats, aluminum dials on the instrumentation, super-slim floating center stack, and decor trim with Silk Matte metal-effect finish. Under the hood, the S80 facelift is speculated to be blessed with a twin-turbo five-cylinder 2.4-liter turbo-diesel engine that churns out 204 bhp. Volvo is sure to beat the tough competition in the luxury car segment with its facelifted S80. Labels: Luxury-Cars, New-Car-Launch, Volvo-Cars, Volvo-S80
Wednesday, 10 September 2008
Swedish car maker Volvo drives to Gujarat with its luxury sedan S80 and SUV XC90. This is another move made by Volvo to strengthen its presence in the growing Indian market. These cars are launched in venture with the city-based Euro cars. This is not only step ahead for Volvo but even for the consumers in Gujarat. With the two Volvo cars launched in the state, people will now have better options in the luxury car segment. Volvo cars are symbol of luxury and comfort and people there are really happy to have these cars in their cities. In tie up with the Euro cars, the company also promises to get service facilities like on-air and doorstep services for any type of car breakdown within 24 to 48 hours. This service facility ensures good services and enhanced safety to car consumers. Labels: SUV, Volvo- XC90, Volvo-Cars, Volvo-S80
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Car manufacturers take up to a number of marketing strategies. And a tried-and-tested one is sponsoring sports events. Sometime back Volvo gave away its twin-turbo diesel car S80 to the winner of India-South Africa ODI tournament and recently, Toyota decided to sponsor the National Junior Golf Tour.
The Range Rover Sport given to Elham is a part of the new 2010 Land Rover line-up which is available throughout the UAE. The SUV offers top-end luxury, high performance, latest technology and fuel efficiency with less carbon emissions. A slew of other high tech features and upgrades add to the appeal of the new 5.0l petrol 2010 Land Rover range
