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Wednesday, 28 April 2010
Recently, we had Volvo playing games. Car makers have started promoting their brands through sports, and now, Toyota too wants to play along. The National Junior Golf Tour has found a long term sponsor in Toyota Kirloskar Motors. The quest to explore India’s talent, to discover potential Olympians to represent our country at the 2016 Olympic Games has already kicked off. The Toyota Etios Tour 2010 at the Golden Greens Golf Resort Gurgaon has begun. 120 junior golfers in the age group of 10 – 18 yrs will be participating in this elite level national ranking championship. National and international junior team selections are entirely based on the performance of the junior golfers during this tour. Toyota indeed has done a great job sponsoring the tour. The development of junior golf in India gets high support here and the annual golf tour encourages the Indian junior golfers to focus on intensification of their preparation for training programs. There’s nothing more encouraging than the Etios Junior Golf Tour to nurture young talent. The Toyota Etios Junior Golf Tour does what it can to inculcate in today’s young players the focus and the drive required to emerge as winners in prestigious international forums such as the Asian Junior Amateur Championship and ultimately, the 2016 Olympic Games. “We welcome Toyota as the new title sponsor of the IGU’s National Junior Tour. We are very pleased to have Toyota and Rishi Narain Golf Management associated with this tour which will surely lift the tour to a new level of professionalism. We see huge potential in our juniors and there is no doubt that this is the training ground where we will find the players for the 2016 Olympics and beyond”, said Maj Gen Parmar, Director General, Indian Golf Union. The Toyota Etios Junior Golf Tour consists of seven 4-day tournaments every year. The seven tournaments have been spread across regions all over India with one of these tournaments in April, three in May, two in November and one in December. Following one practice round on day one, this 4-day event begins on April 27th and is the Indian Golf Union’s official National Junior Tour. The schedule will be exciting. Top ranked IGU merit list players will be competing in 4 age group categories, “16 – 18”, “14 – 16”, “12- 14” and “10 -12”. The Toyota Etios Junior Golf Tour marks a new epoch in junior golf. The current National Men’s Champion, Chikkarangappa from Bangalore will be leading the charge at age 16. He will play at least four tournaments on the Junior Tour. Ashbir Saini, the recent Nepal Open winner who beat several top professionals in Kathmandu, will also be joining. Top juniors participating would be Manu Gandas ( #1 ) from DLF GC Gurgaon, #2 Shubhankar Sharma from Army GC, Delhi and Honey Baisoya #3 from Delhi GC from the 14-16 yr age group. In the 12 – 14 yr category, in action will be #! Piyush Snagwan from DLF GC, #2 Virad Madappa from Kokota, #3 Firoz Garewal from Chandgarh and #4 Vidhit Singh from Delhi. In the 10 – 12 Yr category, #1 Karandeep Kochar who won 6 tournaments last year leads the field from Chandigarh, #2 Arjun Puri of Delhi and #3 Arjun Prasad from Hyderabad are the top ranked players. If the Volvo S80 was presented to the man of the series at the India-South Africa ODI tournament, here we have the entire golf event sponsored by Toyota. Way to go Toyota! Labels: Olympic-Games, Toyota, Toyota-Cars, Toyota-Etios, Volvo-Cars, Volvo-S80
Wednesday, 11 November 2009
Swedish auto giant Volvo has revealed the pictures of the all-new Volvo S60. The all-new Volvo S60 is sportier and more dynamic than any previous Volvo model.
The all-new Volvo S60 brilliantly designed and is sculpted to move you. It looks and drives like no other Volvo before and the car's technology will help you to be safer and more confident behind the wheel.
The all-new Volvo S60 will be equipped with Pedestrian Detection - a groundbreaking safety feature that can detect pedestrians in front of the car and brake automatically if the driver does not react in time.
The all-new Volvo S60 will be unveiled to the public for the first time at the Geneva Motor Show in early March next year. Production of the sporty sedan model will start in early summer 2010 at the Volvo Cars plant in Ghent, Belgium.
Customers in this segment want emotional appeal, sporty design and dynamic driving properties and the S60 has it all.
Volvo will introduce the S60 crossover concept sedan in 2010 to the Indian car market. The car will carry a price tag of around Rs35 Lakh. Labels: All-New-Volvo-S60, Geneva-Motor-Show, Volvo, Volvo-Cars, Volvo-Cars-India, Volvo-S60
Friday, 30 October 2009
Volvo is not a subsidiary of Ford India any more. It has emerged as a separate company in India.
The Indian arm of the Swedish company has severed its ties with Ford India. This is a result of Ford Motor Company planning to sell Volvo Cars to potential buyer Chinese car maker Geely.
Volvo Cars India has changed its name to Volvo Auto India Pvt Ltd.
In 1999, Ford had acquired Volvo Cars from Volvo AB as part of its Premier Automotive Group, which then included Aston Martin, Jaguar and Land Rover. Volvo had begun operations in India in March last year as a subsidiary of Ford India, with all backend operations being handled by Ford.
Former Volvo Cars India has seven dealerships in the country which will increase to twelve by end 2010. The new dealerships will come up in Kolkata, Bangalore, Ahmedabad, Goa and Coimbatore. The company has sold about 100 units between March and December last year and sales for the current year is close to doubling. The luxury segment has grown by 20 per cent in India, whereas Volvo has grown by 23 per cent.
The Swedish luxury car major has plans to launch a luxury Sports Utility Vehicle (SUV) XC60 and a sedan S60 in India. Currently, it sells its top-end S80 sedan, the C70 and the XC90 in the Indian market. A diesel variant of the S80 is due next month. Labels: Geely, Volvo-Cars, Volvo-S80
Thursday, 23 July 2009
 The Indian subsidiary of the Swedish Volvo Cars company has suddenly stepped up its activity in India. The company plans to increase its presence in the Indian luxury car market and thereby increase its market share in the Indian car market. Volvo now has set its eyes on rich cities like Ahmedabad, and Bangalore for its venture in India. Currently, Volvo has a dealership presence in seven cities across India, but the number will soon increase to 12 dealerships by early 2010. The company now plans to gear up its product portfolio by introducing new models. It has already queued up the luxurious XC60 for the country. It is already marketing three cars – the Volvo C70 convertible, Volvo S80 and the sporty Volvo XC90 SUV. All of these cars come with a price tag of over Rs 30 lakh. The company is keen on creating a consumer base in the country. As such, all attempts will be made to increase visibility of their cars in the country. Right now, the most visible luxury cars are the BMW and Mercedes. Volvo is far behind in terms of visibility and sales figures. However, it is upbeat about the growing Indian economy and wants to increase its market share in India. The luxury car market has been largely insulated by the economic slowdown and has sold nearly 8,000 units in the last fiscal year. In the year 2009, the numbers are likely to go up to 10,000 to 12,000 units. Even though the total market size for luxury car market is small compared to China, luxury car manufacturers are making all attempts to win more customers. Even though, Volvo entered India in 2007, it has been a low key player so far. Volvo cars offer a great value for money in the luxury car segment. They offer satellite navigation system covering 200 cities across India. All its models in India have the latest safety technologies like the collision detection and pedestrian safety systems. Volvo cars also offer adaptive cruise control which helps prevent collision by automatically slowing down the car speed. Labels: Luxury-Cars, Volvo-Cars, Volvo-S80, Volvo-XC90
Friday, 12 June 2009
Volvo is all set to enhance its product portfolio with a new crossover SUV in the Indian market. Branded as the little brother of the Volvo XC90 SUV, the upcoming Volvo XC60 goes up against the BMW X3 and the recently launched Audi Q5. The stunning SUV will be on sale around September this year. The crossover structure gives XC60 a completely fresh look which is appealing to the eyes. The urban nature of its exterior targets the elite customers who are active in the Page-3 circuit. The new SUV joins the exciting line of Volvo cars after the C70 convertible, S80 sedan, and XC90 SUV and is part of Volvo’s proposed plan to bring six models into the country. Designed by Steve Mattin, the design director at Volvo Car Corporation, the XC60 shares the same diesel engine as that on the S80 and XC90 sold in India. Though a petrol variant is available, the company will focus on its diesel version in India. Too keep with Volvo’s tradition of unparalleled safety in cars, the new XC60 focuses even on the minutest of details with respect to safety. The extensive array of advanced safety features on the XC60 includes whiplash protection, traction control, roll stability control, intelligent driver information system, anti-skid system, adaptive cruise control, lane departure warning, adaptive seatbelts, and collision warning with brake support. The price of Volvo XC60 is expected to be anywhere between Rs 27 and 32 Lakh in India, placing it above the Nissan X-Trail but below the Mitsubishi Montero. Labels: New-Volvo-XC60, SUVs, Volvo-Cars
Friday, 24 April 2009
It is very important to have an excellent promotional strategy in order to sell a product. Through the ad campaigns, people get to know about a product. Every car brands have promotional campaign for their car models with a briefing on their performance, design, and features. It is little surprising to know that Volvo has not come up with any advertisement for India where the competition is very high. Eyeing the elevated competition level, the car manufacturer has recently launched its first television campaign in India for its flagship model, S80. The tagline of the campaign which says ‘Leaders who look after their people deserve to be looked after well', is created by Pickle Advertising and produced by Icon Productions. In the advertisement, S80 highlights the exterior and interiors of the car brand revealing the salient features along with its Scandinavian design. Hope these campaigns will help Volvo cars to set a good impression in the Indian car market. Labels: Car-Advertisements, Volvo-Cars, Volvo-S80
Friday, 27 February 2009
Volvo S80 being the first Volvo car in Indian car market heralded a completely new beginning for the car manufacturer. Since then, the car has rejoiced a respectable niche in the market but has not been able to surpass the winning cars from BMW, Mercedes, and Audi. To beat the rising competition and enjoy a higher sales figure, Volvo is soon going to roll out a facelifted version of its S80. The proposed car designed by Steve Mattin is to make its first international debut in the Geneva Auto Show that is just round the corner. The car will have a completely new design complemented by stylish cues, a larger grille featuring a prominent Volvo logo, and chrome trimmed front air intakes. These significant modifications will give a lower, longer, and wider stance to the existing Volvo S80. The interior of the car will reflect exclusivity and refinements with a host of luxurious features. The key highlights of the interior are soft leather seats, aluminum dials on the instrumentation, super-slim floating center stack, and decor trim with Silk Matte metal-effect finish. Under the hood, the S80 facelift is speculated to be blessed with a twin-turbo five-cylinder 2.4-liter turbo-diesel engine that churns out 204 bhp. Volvo is sure to beat the tough competition in the luxury car segment with its facelifted S80. Labels: Luxury-Cars, New-Car-Launch, Volvo-Cars, Volvo-S80
Thursday, 19 February 2009
The first car safety feature in the car industry ‘seat belts’ turns 50 ensuring the protection of occupants as well as driver. Volvo cars were the first to get this safety device in 1959. During that time, no one had ever imagined that a simple innovation like this will continue to be tagged as one of the biggest life saver behind the wheel. The three point seat belt was invented by Volvo engineer Nils Bohlin. It was first fitted in the car models PV544 and Amazon 120s sold in Nordic countries in Northern Europe. Since then, it has saved millions of life. Car passengers buckled with seat belts have 50% better chances of surviving during a car accident. There are no exact figures as to how many lives this safety feature has saved since its inception. But it has drastically reduced the number of road fatalities across the globe over the years. Still in the modern era when a host of advanced safety features have been introduced, cars can be seen plying on roads fitted with safety belts. It is incredible that the legendary seat belt still holds its position in the market and continues its noble tradition of saving lives. But a question arises is it facing a trouble time amidst various new safety devices in the market? There is one simple answer to this is 'No'. No new car safety feature in the market has ever been able to overpower the significance of seat belts in terms of safety and even today the basic fundamental design of the seat belts is the same. The only difference is that they have witnessed few added innovations and minor modifications. New technical solutions have interacted with seat belts to improve safety standards across the industry. Today, seat belts are loaded with pre-tensioners and force limiters for improved safety of car passengers. Wide and unavoidable use of safety belts around the globe will never make it loose it significance even if in the era of supercomputers and time machine. Submitted By : Ashish Trivedi Labels: Indian-car-industry, Seat-Belts, Volvo-Cars
Tuesday, 10 February 2009
During the famous Ocean Race in Kochi in December 2008, Volvo had revealed its plan to expand dealership network in the country to double its presence. Mr. Paul de Voijs, MD of Volvo Cars India, had mentioned the plan to add 6 new dealerships to Volvo’s existing network of 4 dealers. Now, three months after that, the expansion plan has finally started with the set up of a new car dealership in New Delhi. The new Auto Kashyap India Pvt. Ltd. dealership in south Delhi is scattered over 500 square meters and is Volvo’s second dealership in the capital city. Currently, Volvo has dealerships in Delhi, Mumbai, Hyderabad, and Chandigarh and will expand to Bangalore, Chennai, Coimbatore, Ahmedabad, Pune, and Kolkata by mid 2009. Adding up of new dealership will definitely strengthen its position in the competitive car market while maintaining an easy flow of Volvo cars around the country. Labels: Car-Dealers, Volvo-Cars
Wednesday, 24 December 2008
Car giant Volvo is all set to introduce the first ever crash-proof car. Sounds really interesting! Scheduled to make its debut in the Detroit Motors Show in January 2010, this car will be first of its kind in the global car market. The car is supposed to be built with a radar and a sophisticated cruise control system that would control the distance between the corresponding car and other vehicles. The intelligent car will alert the driver by monitoring drowsiness or distraction. It will avoid imminent collision by auto-braking in situations the driver fails to react in the case of an accident. The system is designed to automatically monitor the car's speed and detect any oncoming obstacle ahead on the way. This is something incredible to believe but the pace at which technologies are advancing, something like this can be possible. The best part of this new technology is that it would drastically reduce the rate of road fatalities that is about 100,000 per annum in India. And even more across the Indian boundaries. The technology would be first seen in the Volvo S60. With this, car owners can have a relaxed and pleasurable drive with a strong belief that no one in the Volvo car can be inured or killed. Labels: Car-Accidents-In-India, unique-cars, Volvo-Cars
Saturday, 18 October 2008
Colour Your Roads in Red! Volvo introduces a new R-Design for its premium SUV, Volvo XC90, which made its debut in Indian car market late 2007. The most interesting part of the new design is the evolutionary engine technology comprising a 4.4litre petrol engine. In addition, Volvo has also tweaked the chassis to blend the car well with sporty character and provide a joyful driving experience.  The new design of the winning Volvo’s SUV is aimed at increasing the entire range of Volvo cars in India with more emotions, style, elegance, and performance. Available in five vibrant and attractive colours, the car will definitely bring a revolution in the SUV segment with a wide range of special features and adornments available. Some of the most appealing car features are Servotronic power steering that regulates the amount of power assistance required by a driver, high performance Vulcanis 19” wheel, and shimmering blue instrumentation with metal chronograph watch-style dials. Close your eyes and just imagine the magical red colour on Indian roads. Labels: Indian-car-market, Petrol Engine, SUV, Volvo-Cars
Friday, 10 October 2008
 It feels proud to pen down that Volvo Ocean Race is hitting Indian shores for the first time. This is nothing new. Most of you must be aware of the news that the biggest yachting race in the world is about to land on the Cochin Port in the country. To add glamour, beauty and joy to the biggest sports event, Volvo, the organizer of the event, is also expected to launch new cars for India. So, that means double bonanza for India. At one end of the spectrum, Volvo will touch the Indian shores and at the other end Volvo will introduce new cars. The most interesting part of the bonanza is that both the race as well as the new cars will deliver a blend of active lifestyle, adventure, and passion. Three new car models comprising Volvo V70, Volvo XC70 and Volvo XC90 are expected to encapsulate from the sporting event in Cochin. But…you need to wait for the next couple of months to rejoice the blend. Labels: New-Cars, Volvo-Cars, Volvo-India, Volvo-V70, Volvo-XC70, Volvo-XC90
Wednesday, 10 September 2008
Swedish car maker Volvo drives to Gujarat with its luxury sedan S80 and SUV XC90. This is another move made by Volvo to strengthen its presence in the growing Indian market. These cars are launched in venture with the city-based Euro cars. This is not only step ahead for Volvo but even for the consumers in Gujarat. With the two Volvo cars launched in the state, people will now have better options in the luxury car segment. Volvo cars are symbol of luxury and comfort and people there are really happy to have these cars in their cities. In tie up with the Euro cars, the company also promises to get service facilities like on-air and doorstep services for any type of car breakdown within 24 to 48 hours. This service facility ensures good services and enhanced safety to car consumers. Labels: SUV, Volvo- XC90, Volvo-Cars, Volvo-S80
Friday, 29 August 2008
Inspite of the car market moving to a negative terrain, Volvo Car India (VCI) works for the expansion plan. The company is optimistic that the current slack phase of the industry will soon be rectified. The Volvo has already introduced a portfolio of 10 cars to the Indian market including three sedans, one station wagon, two convertibles, and three cross-over model. The company has tested the performance of these cars in the Indian market and is much satisfied with the good response from both the market and the buyers. The company plans to launch two or three new cars and also strengthen its dealer network. It also desires to meet a sales target of about 400-500 vehicles by the end of this fiscal year. Currently, Volvo has dealers in Delhi, Mumbai, and Chandigarh. It further plans to extend the dealer network to other cities like Hyderabad, Bangalore, Cochin, and Pune. Labels: Car-Market, New-Car-Launch, Volvo-Cars
Thursday, 28 August 2008
The 2008 Beijing Olympics saw a grand finale bringing pride and cheers to India. Shooter Abhinav Bindra made our country proud by winning a gold medal and for the first time in Indian history, the country bagged an individual gold medal in Olympics. As a token of appreciation, Abhinav was gifted with a Volvo car worth Rs 39 lakh. Volvo-India Managing Director, Mr. Paul de Voijs handed over the keys of Volvo S-80 to Abhinav. The Volvo started its direct sales in India last year and incidentally A. S. Bindra, father of Abhinav Bindra was the first buyer of a Volvo car. Among the Indian states, the demand for high-end luxury cars is high in Punjab and that is the reason why Volvo chose Chandigarh to launch its cars in India. Labels: Luxury-Cars, Volvo-Cars
Wednesday, 25 June 2008
Wake up folks, its time for us to drive! There are many people who love driving but have a very poor road sense. Volvo Car India has come up with an innovative technology, Road Traffic Information (RTI), for helping such people to enjoy a hassle free drive. The company has produced a navigation system, which helps in travelling to a predetermined destination through unfamiliar roads and traffic environments. The navigation information is stored in the hard disk of the car that further communicates with the satellite system and helps the driver to find the right path to the defined destination. The company sells this RTI at an additional cost of Rs 1.5 lakh. It not only helps people with poor road sense but also those who often get lost on roads while driving. Buying a RTI at an additional cost is a good investment to save time, fuel and money. Labels: Navigation, Road-Traffic-Information, Volvo-Cars
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