|
|
Wednesday, 24 September 2008
Volkswagen Polo Cup Now in India
 After introducing a slew of launches in the Indian car market, Volkswagen now wants to introduce motor sports in the country. Polo Cup is a motor sport launched by Volkswagen first in China, then in US and now in India. The company desires to launch this motor sports in all the countries where it has its manufacturing plant. In India, this sports is expected to launch somewhere in 2010. The company also uses this launch as a new marketing strategy. It is believed that the trained officials of the company will train young and talents to participate in the international racing circuit. The company’s first target for the motor race was a Chennai-based Indian formula driver Ashwin Sundar. This 19-year old boy will first take part in the Indian race and will then be groomed to participate in the race on the European circuit. Labels: Indian-car-market, Volkswagen, Volkswagen-Polo-Cup
Thursday, 21 August 2008
Volkswagen Evaluates the Possibility of Expansion in India
At one end of the spectrum, when Fiat announced to open a R&D centre and Maruti is planning to start a design centre, at the other end the Volkswagen is also working on to open a research centre in India. The plan of setting up a research centre in India is a step to expand its market share in the mushrooming Indian car industry. The proposed centre is expected to be in line with the accident research centre of the company set up in China almost three years back. In the established research centre, skilled professionals research the causes, aftermaths and other essentials of the car accident and then use the findings in incorporating safety features in the cars. The similar approach is set for the Indian research centre. The Volkswagen believes that different countries have different cultures, road and weather conditions. These differences invite a need for completely different set of safety measures and features in the cars available in different countries. India also has its own ifs and buts when it comes to car safety and accidents. The company plans to research all the accident sites in the country and then incorporate safety features in accordance to the India specific conditions. Currently, India has limited infrastructure to incorporate a range of safety features.
The company is looking forward to fit in some features while the rest like lane departure indications and night view are not supported by the Indian infrastructure. Volkswagen promises to gradually bring out these features as well. Labels: car safety, Fiat, Maruti, Volkswagen
Wednesday, 20 August 2008
Volkswagen Yearns More
The German luxury car manufacturer Volkswagen is thinking big. The brand is aiming to acquire ten percent of India’s upcoming car market with in five years. Currently, the group holds less than one percent of the Indian market. By 2009, the Volkswagen will also start operation of its first wholly-owned Indian factory in Pune with investment of nearly Rs 37 billion. This facility will help to increase the Skoda Fabia production. The company is also working on the low-cost car ‘UP’ which will hit the Indian roads soon. The Volkswagen will also be rolling out the people’s car Beetle also known as ‘Bug’ will hit the Indian market by 2009. Though this small car is going to cost a fortune but still it will be nice to see the ‘bug’ on the Indian roads. Labels: Beetle, Car-Market, Skoda-Fabia, Volkswagen
Monday, 18 August 2008
Car Customisations Leads the Indian Car Industry
The market of car customisation is on the cards. The Indian car industry is now dominated by customised cars. Legendary cars are undergoing customisation to meet the changing needs of individual customers. The art of customising cars has also given an opportunity to the industry to produce better and more reliable car models. Now you can jazz up your car with anything you like. Most of the car manufacturers including the Volkswagen, Ford, Chevrolet and the Mitsubishi offer all its customers an incredible opportunity to customise their own cars. The major areas where customisation can be done are car wheels, entertainment systems, restyling products, suspension pieces and under the hood. Today, the car customisation industry in India is powered with vibrant hot rod, street rod and muscle car culture. Hot rods and street rods are adorned with better and more powerful engines whereas muscle cars behold powerful engines. All the modifications are made with deep consideration of the choices, likes and desires of the customers. The Ambassador, Fiat Padmini and the Mitsubishi Lancer are some of the best modified and customised Indian cars if you are hunting for a hot rod or a muscle car. Labels: Car-customisation, Indian-car-industry, Mitsubishi, Volkswagen
Friday, 8 August 2008
Volkswagen Enters Used Car Market
Looks like even the luxury car manufacturers have discover the potential of used car market in India. Major players like the Maruti-Suzuki, Hyundai, Mahindra & Mahindra has already achieved a good market in the used car segment and now the Volkswagen is also interested in trying its fortune in the pre-owned car business. This is a good start from Volkswagen as this will open the gate of more sales. With the entry in used car market, the brand can attain good market share in India as well as more customers. Presently, the company is shining the Indian roads with its sedan Passat and Toureg from the SUV class. It is also in the news that the Volkswagen follows top to down strategy where they will first concentrate on the premium cars and then get into the small car segment. This luxury car manufacturer has made the right step with the decision to enter into the used car market as this a perfect way to build customers. To further strengthen their presence in India Volkswagen also plans to roll out its iconic car 'Beetle alias Bug' in India. Labels: Cars in India, Used-Cars, Volkswagen
Tuesday, 29 July 2008
Formula Racing Cars Coming soon to India
The Indian sports industry is all set to link with the car industry with a major technological jump. Volkswagen, leading German car manufacturer, plans to roll out a series of Formula racing car soon. This plan of Volkswagen is at the budding stage and is expected to grow with the increasing number of racing drivers in India. Till now the car has only made a debut in Germany. It’s the first time that the company is driving the car out of Germany to make an embankment on the platforms of Indian sports industry. The car will be manufactured in partnership with JK Tyres. There are so many companies and car manufacturers in India to support Volkswagen in this launch but then why only JK Tyres? The reason why Volkswagen selected JK Tyres for this venture is because JK Tyres have full support of Federation of Motor Sport Clubs in India (FMSCI), a governing body for Indian motor sport. Volkswagen wishes to give the Indian sport industry an advanced and innovative technology at an affordable cost. Labels: Car-Industry, Formula 1 racing, Volkswagen
Thursday, 24 July 2008
Volkswagen Wants to Grasp Indian Market
Volkswagen made a later entry in India. At this period of time, Indian car industry is affected with high inflation and rising loan interest. Volkswagen wonders whether the company will be successful in establishing a niche in the Indian market. After the launch of Volkswagen Jetta, the company plans a slew of launches in order to strengthen its presence in the country. The iconic car, the Beetle, belongs to the passenger car segment is coming soon in the market. The car will be imported as completely built unit. Driven by the positive impact of Beetle on other cars, Volkswagen takes the launch as a brand building exercise. After Beetle, the company is planning to launch a compact car based on the Polo platform in both hatchbacks and sedan variants. Volkswagen is also in the process to extend its embankment on major dealership across the country. The company is receiving good response for Volkswagen Passat and the newly launched Jetta. In turn, the company has similar expectations from the proposed car launch. Will Volkswagen be successful in strengthening its presence in the Indian car market? Labels: New-Cars, Volkswagen, Volkswagen-Passat
Wednesday, 23 July 2008
Volkswagen Launches Jetta
Volkswagen launches its most desired car Jetta in India. The car holds true for the slogan, Volkswagen has used for Jetta, “The people want safety standards to be standard”. Jetta is a car equipped with all standard and advanced safety features. The car is priced between Rs 12.97 - 16.67 lakh. The launch of the new car was accompanied by a glittering celebration. The Jetta will be a tough competitor in the lower D segment. The car is expected to be a great competitor for Skoda Laura and Skoda Octavia. Jetta is styled with elegance and loaded with heart rendering interiors including Vienna leather upholstery, 2-zone electronic climate control, 6-CD changer, electric lumbar adjust. Jetta is available both in petrol and diesel version with 1.6L petrol and 1.9 L diesel engines, respectively. The three variants available are Magna, Sports and Asta that are priced between Rs 12.97 and Rs 14.22 lakh. The standard safety features loaded in Jetta are 8 airbags, ABS (Anti-lock brake system) and ESP that enhances the safety of its occupants. The launch of Jetta is expected to be followed by a range of compact cars, hatchbacks and commercial vehicles in India. Labels: jetta, New-Cars, Volkswagen
Thursday, 17 July 2008
Jetta Competes With Laura
 Volkswagen Jetta has entered the Indian car market with a competitive approach. The car belongs to the same segment as Skoda Laura, Honda Civic and Toyota Corolla. The tough competition between Jetta, Civic and Corolla is not a matter of concern but the Indian car market will keep a close watch on the affects that Jetta’s appearance will have on its cousin Laura. The Indian market has often seen products from two different makes of the same manufacturer enter the fray, but manufacturers were careful not to launch cars in the same segment as their brother or sister concern. Jetta and Laura are cousins that belong to the same segment and are equally priced somewhere between the range of Rs 13-16 Lakh. This is what will give birth to a new competition scenario. Jetta’s appeal is ordinary for German roads, but the design and style will win over Indian audiences. The car appears to be a better remake of the Volkswagen Passat and can be compared to the last generation European Honda Accord. However, exterior styling is where the similarities end. Skoda Laura is a classy car based on the A5 platform and comes with high-end technologies and a dynamic design. The car is exclusively customized to meet Indian weather and road conditions. The performance of the car is par excellence. Jetta might cannibalize the sale figures of the Skoda Laura and if that happens, Skoda would definitely not like it. Labels: jetta, Laura, Skoda, Volkswagen
Tuesday, 22 April 2008
Volkswagen wants a pie in Rs 5 lakh car segment
The German car manufacturer Volkswagen seems predicted a fortune in the Rs 5 lakh car segment. While the Tata Motors and other manufacturer are hopping over the cheap small cars the German car maker sees a market on little higher end. Just months after release of the Skoda Fabia, the large sized hatchback, the Volkswagen India is mulling on introducing two new cars in the Rs 5 lakh car segment. As per company reports the cars will be released in the Indian market in the next three-four years. One of these models will be Up! Which will be marketed under the Volkswagen name and other will be marketed with Skoda badge. Well this will provide buyers with more option who are looking for cars priced between Rs 4 lakh to Rs 6 lakh. Labels: Rs 5 lakh cars, Volkswagen
Saturday, 19 April 2008
Beetle comes later in 2008
Beetle may arrive in India ahead of its schedule in 2009. According to Mr. Joerg Mueller, managing director and president of Volkswagen, the costliest hatchback of India – the Beetle may arrive later this year. If launched as announced, India will be the only country which will witness the launch of the world’s cheapest car Tata Nano and one of the costliest hatch the Beetle. Both have been dubbed as the ‘People‘s Car’ at different times in history. It will be interesting to see how the two fare in the markets when they arrive. India will be creating history with the launch of both the cars together in the same quarter of the year. Labels: Beetle, tata nano, Volkswagen
Thursday, 10 April 2008
Volkswagen ups investment on Skoda Fabia
Volkswagen has decided to hike investments in its subsidiary Skoda for manufacture of the Skoda Fabia. Since its launch, the premium small car has set new standards in small car features.
The Fabia has been very popular and so Volkswagen is expanding its base. Volkswagen’s new car plant at Chakan in Maharashtra will first roll out Skoda Fabia before making way for other Volkswagen car models. Fabia will form a major portion of the plant’s assembly line and it could turn out to be the bread and butter car for Volkswagen in India.
Labels: Car manufacturing, car plant, Skoda, Volkswagen
Friday, 4 April 2008
Volkswagen will launch Two Small Cars in India
Small car segment is the fastest growing segment in India. Every car manufacturer is willing to test their fate in this segment by launching small cars in India. Global car manufacturers who had only launched mid-size sedans, luxury cars, big SUVs, MPVs and Wagon are now changing their minds and considering to launch small cars in India to capitalize on the surge in demand for small cars in Indian auto market. Volkswagen is no exception to this as it promised to launch two small cars in next four years in India.
Volkswagen made its foray into Indian market after launching luxury sedan Passat and luxury SUV Touareg later on. Realizing the growth of small car segment, it announced to launch two small cars. Volkswagen will launch Polo first in next two years. It will be priced around 5 to 6 lakhs. Many other global car manufacturers are also waiting to launch their small cars. So prices of small cars of foreign car companies may come down in future to attract the customers. Small car buyers will have more reasons to cheer about in days to come. Labels: Luxury sedan, midsize cars, small car segment, small cars, SUV, Volkswagen, Volkswagen Passat
Wednesday, 2 April 2008
Volkswagen will participate in Olympics
Volkswagen has become the official car company for the 2008 Summer Olympic Games to be held in Beijing, China, starting this August. Volkswagen will use its luxury cars, SUVs, sedans and other vehicles to ferry players, guests and officials. The company will also involve its subsidiaries Skoda and Audi cars for this purpose. It will supply as much as 6000 of its vehicles for this event.
Car manufactures in India could also be shipped for the event. Volkswagen has already established itself in India and has an impressive line up of cars in India. By involving itself with the Olympic Games, Volkswagen will surely receive a huge boost in all over the world especially in India where large number of people will closely follow every Olympic event. It is time that Volkswagen launched a new car in India to mark the spectacular event. Labels: Compact luxury sedans, Expansion in business, luxury cars, Skoda, summer olympic games, SUVs, Volkswagen
Wednesday, 13 February 2008
Why are Indians paying so high?
The Volkswagen Passat is priced exorbitantly high in this country. I can’t imagine that people can pay such high prices for cars that are considered ordinary in Europe and US. I own a Lexus, which has far better features and offers a better ride quality. And I come to India to visit my folks and am surprised at the costs! I can actually get very good cars in Europe at a much lesser price than in India. I can’t imagine how it is that Indians are spending such huge amounts on ordinary cars. I hope that they conduct a thorough research before giving out lakhs of rupees for ordinary machines. It is like paying too much for too less. Article submitted by JaiLabels: Car prices in India, Driving imported cars, Imported cars, Volkswagen
Thursday, 31 January 2008
The Car that paved Volkswagen’s way into India
Of course I am talking about the Volkswagen Passat, or as the German’s would pronounce it Pah-saht. The obvious reason that Passat was used as a launch pad by Volkswagen was because it is globally the most successful car from Volkswagen after the Beetle and Golf. The car ranks among the top in Europe and is placed at number four worldwide. Definitely a great record to have when you want to launch your brand in an unexplored territory. I saw a Passat pass by today and was stumped with gorgeous looks. I checked it out on your website and have also read the detailed review you have. It’s pretty cool. Do you have any idea when they will start building this car in India, so that the price comes down? Please let me know if you can. Article Submitted by K SrivastavaLabels: German auto, New launch, Submitted Article, Volkswagen
Thursday, 24 January 2008
Beetle Rally Beautifies Bangalore Roads
It seems like the bugs came swarming into the streets of Bangalore on January 20, 2008. The sight was a beauty to behold. The Volkswagen Beetle car rally was the main attraction. The ‘Herbie’ car rally was the first of its kind in the country. Fifteen vintage Beetle cars went across the busy roads of the city like a royal procession decked up in bright, newly painted colors carrying the Volkswagen flag on their front. Beetle reminds me of a lost world charm. I was overjoyed on seeing the rally in Bangalore. It came as a surprise when 15 cars rolled beside my 800 on MG road. They looked more majestic and elegant than any other small car I have set my eyes on. I hope this car rally has inspired many more car lovers to participate in such vintage car rallies. Submitted by RajuLabels: Bangalore, Submitted Article, Vintage cars, Volkswagen
Tuesday, 22 January 2008
The Love Bug is here to Capture Indian Hearts
The well known “Bug” is soon coming to India and most people who do not mind spending close to 13 or 14 Lakh for a small car will be in line to bring “Herbie” into their garages like they took it into their hearts when the movies came out. The Volkswagen Beetle has been a favourite among the youth in America and Europe for decades and it will hope to see the same sort of success in India.
The Beetle shown in the Delhi Expo had a new look that still retained its stylish Bug-like appeal, but also added some finesse and luxury to the outside and inside styling. The Nano is the now people’s car, but the Beetle was the first ever people’s car launched in its time.
With loans and EMI’s easily accessible in the Indian market, the earning youth would definitely fancy travelling in this once common people’s car that is now a legend! Labels: Auto expo, Small cars market in India, Volkswagen
|
