Volkswagen Cars to get Independent Identities
The German auto giant Volkswagen has decided to split its sales and service networks for all cars. The company wants to create unique identities and plans to maintain separate outlets and marketing teams for all the three brands.
However, group synergies would be attached for the backend operations like logistics, finance and procurement would be shared amongst the group companies. Currently the group also shares the manufacturing units. But once the Chakan plant becomes ready, some of the models will be shifted to the new plant for production.
Volkswagen models in India are very popular and with the recent launch of Jetta, the company has added another feather to their cap. This stunning sedan is known for its sporty and powerful design coupled with luxurious features.
Well, this strategy will surely help the company to retain elite brand identities for all the three brands.
Labels: New-Car-Plant, Volkswagen-cars
Cheaper Variant of Passat and Passat CC Coming Soon
General Motors is the first one to reduce the car prices after the rising inflation and high loan interest. Many car manufacturers are following the line. Volkswagen being one of them is planning to roll out cheaper variants of Passat and Passat CC.
Volkswagen is planning to come out with a cheap variant of Passat that would be powered by a common rail engine and a manual gearbox. Another reason of Volkswagen reducing the car price of Passat is willingness to compete the car sales of Honda Accord. New variant of Passat CC is inspired by the car model Mercedes CLS. The car is designed on the basis of standard sedan’s signs and is expected to be more upmarket.
Will Volkswagen be successful in fulfilling the desire behind producing cheaper variants of Passat and Passat CC?
Labels: Car-Price, Volkswagen-cars
Passat’s Cousin is ready to Launch in India
Get Set Go! Just wait on the end line, Jetta is ready to reach you. Volkswagen is all set to launch its new sedan VW Jetta in the month of August. Many are waiting for the launch of this car. For selling the car, the company is signing more contracts with car dealers and distributors. The car is likely to cost between Rs 13-16 lakh, this makes the Jetta much affordable than others in its class. Though the car display the Germanic looks, the styling is overall common.
So many cars are rolling out that it is becoming even tougher and tedious to select the best car. Considering the growth of the Indian market, various car manufacturers including Volkswagen are racing to get the maximum share percent in the industry.
Who is going to win the race? Will Jetta bring some shares to VW? A big question mark to what’s ahead.
Labels: New-launch, Volkswagen-cars
Volkswagen’s New Business Strategy
Volkswagen does not like wasting when it comes to business. The company is asking its vendors to set up their facilities on its own land in Chakan in Pune. It will assist vendors to set up their establishments. The company will be saving transportation costs and time while it can concentrate on production target of 1,10,000 units per year.
It will provide as much as one third of the 575 acres land to the vendors for setting up their plants. The company has lined up more than 6-7 models of car including its subsidiary Skoda and Audi’s cars. Volkswagen will have one of the busiest facilities in Indian once the Pune plant is open. Labels: Expansion-in-business, Volkswagen-cars
