Volkswagen made a later entry in India. At this period of time, Indian car industry is affected with high inflation and rising loan interest. Volkswagen wonders whether the company will be successful in establishing a niche in the Indian market.
After the launch of Volkswagen Jetta, the company plans a slew of launches in order to strengthen its presence in the country.
The iconic car, the Beetle, belongs to the passenger car segment is coming soon in the market. The car will be imported as completely built unit.
Driven by the positive impact of Beetle on other cars, Volkswagen takes the launch as a brand building exercise. After Beetle, the company is planning to launch a compact car based on the Polo platform in both hatchbacks and sedan variants.
Volkswagen is also in the process to extend its embankment on major dealership across the country. The company is receiving good response for Volkswagen Passat and the newly launched Jetta. In turn, the company has similar expectations from the proposed car launch.
Will Volkswagen be successful in strengthening its presence in the Indian car market?
Labels: New-Cars, Volkswagen, Volkswagen-Passat
