German auto major Volkswagen announces to launch a small car in 2010. The production for this car will start at its upcoming Greenfield plant at Chakan in Pune. Most car consumers have a belief that the proposed small car will compete with the Nano and decrease Tata’s market share.
However, the industry news is that the small car from Volkswagen is a premium small car. The only thing common between the Volkswagen small car and the Nano is the tag “small car”. Volkswagen’s small car will be loaded with luxuries and accessories to enhance the comfort level and performance of the car.
There are many Indian consumers who are currently in the hunt for a small car because of increasing on-road traffic. However, these consumers are wary of giving up the luxuries that sedans or SUVs offer. In such cases, a small car embodied with luxuries, comfortable accessories, and a fuel efficient engine wins the race to lure a wide range of car consumers.
Labels: Nano, small cars, Volkswagen cars
The race for small car continues!
Volkswagen enters the race and is targeting to produce better and lighter commercial vehicles along with an unnamed small car. The company has plans to roll out a slew of launches in the next two years.
The company desires to gain a bigger market share with the proposed launches. Following this approach, the company recently launched its exciting sedan, Jetta. Jetta is available in three versions priced between Rs 12.97 to Rs 16.67 lakhs (ex-showroom Delhi).
Volkswagen Jetta is a tough competitor for the Skoda Laura, Honda Civic and Toyota Corolla. All these cars belong to the same segment and will definitely race with each other to get the maximum share of the pie. The upcoming small car will compete with the likes and performance of the Swift and Getz.
It is expected that some officials from Volkswagen will drive to India to study the Indian small car market and judge the requirements and demands of Indian consumers. The company is putting in assiduous efforts with a keen desire to make the car India specific.
The company envisions itself creating a benchmark in the Indian car industry with its upcoming models.
Labels: Honda Civic, jetta, Skoda, Volkswagen cars
It seem like Punjab is becoming the epicenter of luxury cars in India. It is already known that 50 percent of the Mercedes-Benz cars sold in India are recorded in Punjab alone. BMW too upped its dealership in this region to take on its rival, and was followed by Audi.
But now, Volkswagen has joined the band. It has opened dealerships on Chandigarh and Ludhiana. The company has appointed Genuss Motors in Chandigarh and Prestige Motors in Ludhiana, respectively.
The move could also be ahead of the launch of the premium small car Beetle, and the company expects to find more buyers in this region. Volkswagen luxury saloon Passat is already impressing luxury cars buyers elsewhere. Marketing cars in Punjab has become more upscale. The growing economic strength of Punjab has spurred interest for cars among Punjabi’s, which comes only after real estate. The state can no longer be associated with farming and tractors.
Labels: Luxury cars in India, Volkswagen cars
