During this time of inflation and high interest rate, car sales is declining. In a step to boost car sales, Maruti Suzuki rides on new cars and drives back the old.
Maruti Suzuki comes up with an exchange offer to push luxury car sales. The company is turning their heads towards 15-20 years old cars that are either not working or are in a very bad condition, cars that don’t serve the purpose to their owners. With such an effort Maruti is luring customers to exchange their old useless cars of any model or make for new Maruti cars.
The exchange of old for new is the latest marketing strategy by Maruti with a firm belief that the offer will push car sales. In order to reap more benefits, the company has also tied up with scrap dealers across India who will help the company to dispose of old cars and give a discount offer of about Rs 40,000 to customers. Apart from selling new for old, the company is also inviting bids for old cars from scrap dealers in various cities.
Sometimes it is really difficult to understand the actual motive behind the offers produced by various companies. Most of the car manufacturers give such kind of exchange offers. These manufacturers revamp the old cars and sell it in the market. But will 15-20 years old cars give the actual return even after revamping and refurbishing?
Labels: Maruti-Suzuki, old-cars, Used-car- Market
