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Friday, 1 August 2008

Compact Rolls is on the Way
Rolls Royce is in plans to roll out its cheaper and smaller sedan in India soon. The company has released the pictures and details about the car to lure customers and excite them much before the launch.

Christened as RR4, the compact Rolls share some features with the excellent BMW 7 series. Rest the car is built on a completely new platform. The wheelbase of the car is somewhere between the Rolls Phantom and BMW 7 series. It will be powered with the unique Rolls Royce engine based on V12.

There will not be a higher price difference between Rolls Phantom and RR4. The car is expected to launch in 2009 with a price tag of around Rs 2.6 crore. This seems to be a very high cost for Indian audience but Rolls is still free from worries because the company always targets the corporate audience and highly paid kings of the country.

The company has a firm belief that a high cost like this for all its amazing and elegant cars will further strengthen its presence in the country.

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Nissan Plans to Manufacture Micra in India
The Nissan Motors plans to start the production of its upcoming car, the Micra, at its new facility in Chennai.

The facility in Chennai is a joint venture between the Nissan Motors and Renault. The Renault agrees to the production which is expected to start soon so that the car is launched at the scheduled period in 2010. The starting price of Micra will be around Rs 4.5 lakh.

Nissan is laying more pressure on complete localization of the car to meet the costs and gain a profitable margin.

The company has also signed a partnership with the Hover Automotives in India. This partnership is restricted to the marketing, sales, after-sale services and dealer development of the Nissan cars. The Hover is also putting in great efforts to increase the Nissan dealers from 5 to 55 and earn market coverage of about 80%.

Will the alliance between Nissan and Hover give profitable returns to Nissan? This is a big question because currently many car manufacturers are in race to earn maximum market coverage and hold the highest amount of share in the Indian economy.

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