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Tuesday, 4 November 2008

Nano Goes Spiritual

Nano with all its charm have come a long way even before it has actually launched in India.

Fueling the senses of many Indian car consumers and banging the global car industry with expertise and technology, Nano has come beyond the limits of being just a car.

You would be amazed to know that an 82 year old psychotherapist has done a complete research on the work culture of Nano employees and the plant. And he feels that the most awaited ultra-cheap car now goes spiritual.

The way Nano has overcome challenges, the way Nano project plant employees are integrated clearly symbolizes the work culture of Indian companies.

Through this the old psychotherapist reveals five aspects of work leading towards a fulfilling mission, Chintan, Manan, Karma, Shraddha and Mukti. He is still working on that. Furthermore, Dr. Kanu Bhatt from Canada in collaboration with Mumbai-based Tata Institute of Social Sciences is also doing a doctoral thesis on the work culture of Nano plant.

Chintan is to enable employees to help introspect on their actual duties and responsibilities, Manan is to encourage people to share their knowledge and observations with other employees, Karma is to achieve a sense of accomplishment, Sharadha co-relates to self-confidence and the trust placed among the members working under one single project, and finally Mukti symbolizes the actual picture of Indian market with a paradigm shift from a conventional image of an employee.

Good to see a purely Indianized car moving from a dream to concept, concept to car, and now from car to spirituality.

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Wednesday, 24 September 2008

Renault Makes Mumbai Its Design Hub

Mahindra-Renault, Paris-based car manufacturer, has selected India to be its car design hub for its proposed ultra-cheap car. The car is under development under the joint venture with Bajaj Auto.

Till date, Renault has designed its entire range of cars in Paris but now with the growing opportunities in India, the company decided to target India and establish a design center in Mumbai. Though the main car design framework will be rolled out from the Mumbai centre, small inputs on designing will also be received from Nissan design team and other Renault’s design centres across the world.

At present, it is believed that almost 10-12 Indian car designers are working on the Renault’s small car project. The key motive of the joint venture is not to produce a cheap car but to design a car with improved fuel economy and the one that meets the emission standards.

After forming a design framework, the car will start its production in the Chakan facility in Maharashtra. Expected to roll out in 2011, the car is follows the vision of this joint venture.

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