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Thursday, 27 March 2008
Tata Motors has taken the entire world by storm when it unveiled world’s cheapest car Nano at auto expo and earned the reputation of being mass car producer. By acquiring Ford’s luxury and premium brand Jaguar and Land Rover, Tata Motors has also proved its commitment towards producing high end class cars. It added one more jewel in the Tata’s crown. Tata has taken very decisive and bold step by acquiring JLR brand from global player Ford. Tata has become a world-class car maker by clinching this deal for $2.3 billion. With this deal, Tata Motors has set the entire auto world on fire and also proved global players wrong who thought Tata can only make cheapest car than high end model as it will now produce cars ranging from Rs 1 lakh to 1 crore. Labels: Auto market competition, Nano, One Lakh Car, Tata Motors, Ultra cheap cars
Thursday, 21 February 2008
A lot of changes have been taking place in the small car segment since Tata Motors unveiled their Rs. 1 lakh car ‘Nano’ at the auto expo. It has encouraged many car manufacturers to start their own small cars on the lines of the Nano. Previously, I had read about Bajaj, Mahindra, Nissan and Renault planning to bring out cars similar to the Nano. Now, I just found out that Suzuki had prepared ground and had taken up a small car project called ‘A’ long before the launch of the Nano at the expo.
It’s a big challenge for car manufacturers to fit their small cars with efficient engines and good standard equipment. It seems to me that many car manufacturers still have no clear idea as to what type of engine would suit their ultra-cheap small car. I know that Suzuki’s small car will be equipped with a 660 cc engine and i believe Suzuki is the first to finalise an engine for the small car project.
Article Submitted by Murali Labels: Nano, One Lakh Car, Small Car, Suzuki, Tata, Ultra cheap cars
Thursday, 7 February 2008
I recently read that Maruti is planning to come up with a low cost car which will be in competition with Nano. But I also came across news saying that the company denies this news and says it is a rumor. At present they have no plans of making a car that will be priced below the Maruti 800. The company is now concentrating on rolling out strategic models like the A-Star and Splash in India. Their recently launched SX4 and the Grand Vitara are performing extremely well ensuring international standard and style to consumers. If Maruti’s low cost car is just a rumor, then I will definitely be disappointed coz Maruti is one of the most reliable brands with good service. Tata’s Nano must be sighing in relief! Labels: Maruti, Small cars market in India, Tata, Ultra cheap cars
Thursday, 17 January 2008
It seems that Nano is not only threatening the two wheeler market, but also the three wheeler manufacturers. A Gujarat based Electrotherm India which was planning to launch e-auto rickshaw has been forced to shelve its project. The 780-crore Electrotherm India had moved to producing electric bikes and new brands of three wheelers. The company had conceived a three wheeler with 48 volt battery and can reach a maximum power of 48 kmph. The device could also be fitted in diesel driven Bajaj autos. However the three-wheeler price was said to start from Rs 1.2 lakh. The advent of Nano, the world’s cheapest car has forced the company to drop all further processes. It remains to be seen whether the Nano wave will wash many more such concepts and projects as its advances. Labels: Diesel cars, One-Lakh-Rupee-Car, Ultra cheap cars
Tuesday, 11 December 2007
As India is emerging as a global hotspot for four-wheelers, top guns in the auto industry are inventing ways to capture the largest share and fiddling with the buzz word - ultra-cheap cars. Renault- Nissan is looking at replacing auto rickshaws from Indian roads completely. They have already entered an agreement with Ashok Leyland to churn out low cost trucks and with Bajaj Autos to engineer a $3,000 car by 2010. India's Tata Motors aims to launch its long-awaited $2,500 car in 2008. Maruti is currently out of the ultra-cheap car loop. Tata is still in the fray even after a lot of political turmoil in their small car plant in West Bengal. It is time for consumers to ponder about how the Renault- Nissan combo is going to compete with the three-wheelers in India. Labels: Ashok Leyland, Bajaj, Buses and Trucks, Maruti, Nissan, Renault, Tata, Three-wheelers, Ultra cheap cars
Monday, 10 December 2007
After Suzuki’s big guy sounded the auto world off about the safety and pollution consequences of yet-to-be-launched ultra cheap cars in India, I was wondering why Indian auto experts were silent. However, the point of concerns are different, the crux of the matter boils down to a lot of other factors characterising the changing environment and energy consuming patterns in India. Efficient technology and efficiency norms have become important, say specialists from the automobile industry. The Indian car makers are been quiet about it. Few days back even Tata tied up with ISRO (Indian Space Research Organization) to develop the country’s first proto model bus powered by gas. The bus will not run on an engine, but on electric power produced out of a mix of hydrogen and oxygen. May be it’s the time for others also to pump in some money in their R&D sectors to help control environment pollution in the country, as India becomes the favourite car market in the world, beating China. Labels: Automobile research and development, Corporate social responsibilties, Environment friendly cars, Suzuki, Tata, Ultra cheap cars
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