Even the big Goliath had to bow down in front of puny David and the auto industry is not an exception for this. The recession that hit Motoring in the late 2008 and continued up till mid-2009 has left many car manufacturers scarred.As cut-throat competition increased in the Motown, car manufacturers throughout the world, in a last bid to stay afloat in the Recession hit world, had to make a lot of compromises, sacrifices and came up with innovative ideas that seemed highly unlikely several years ago. Just look no further than Porsche and their Cayenne SUV to see a perfect example of a vehicle that everyone baulked at until its release, which actually ended up a resounding success, both financially and for the brand itself.
Aston Martin, a cult status fast car maker from UK also has acted no different in its pursuit of attracting new markets. The company has just released the first official images of their new Cygnet concept, a tiny commuter that at first glance seems to go against everything the company stands for, lavish supercars capable of breakneck speed.
Remember the Aston Martin Cygnet ? We had covered a blog and also posted an image of this diminutive luxury car in the early days of August 2009.
Now after almost 5 months after we had posted that blog, comes the first official image of the Aston Martin Cygnet. “Cygnet”, the chaste English term for a young swan will be cemented in the lexicon of every automobile fan henceforth.

This small concept car from Aston Martin is based on Toyota iQ. Cygnet has the front looks of Aston Martin DBS, complete with the company’s open grill-work and hood vents. But that’s where the similarities stop as designers have made a complete exit from their famous Aston Martin theme in the making of the Cygnet. Though the car carries almost nothing of the design cues of Aston Martin, the DNA of the famous marquee is still very visible as the car looks outstanding.
For those who were short of moolah but always wished for an Aston Martin to adorn their garages, this is the Aston that they can lay their hands on.
The interiors is one hell of a superb design job where the cabin is bathed in red and black leather with the fit and finish we are accustomed to from this British supercar maker.
The Cygnet concept represents a creative, environmentally conscious solution, being small, yet with presence and yes highly fuel efficient (that’s what we expect from the Toyota iQ engine), now combined with the prestige of Aston Martin's luxury brand ownership.
Even though Aston Martin has indicated that the Cygnet is a concept only, the company has stated that it hoped that the car if ever became a production reality; the car will be available for the European market. Look what the green movement has done to the automotive world (we’re not complaining.
Labels: Aston-Martin, Aston-Martin-Cygnet, Aston-Martin-DBS, Concept-Car, Porsche-Cayenne, Toyota-iQ












