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Thursday, 22 April 2010


Tata AriaThe new MPV from Tata Motors is geared up to make its first appearance. The concept car was exhibited at the 2006 Geneva Motor Show and ever since that day, it has a fan following eagerly waiting to have a glance of the vehicle or bring it home. At the New Delhi Auto Expo 2010, the Aria was the showstopper. The 2008 Auto Expo had created magic for the Tatas. The Tata Nano was revealed at the 2008 show and we know of the buzz it had created. Now, Tata Motors is expecting the same results from the Aria. Let’s see how far the Aria goes.

Maruti Suzuki used the 2010 Auto Expo for replacing its Versa with the Eeco. The Maruti Eeco comes loaded with plenty of features and has the five and seven seat options. The Tata Aria is another vehicle that has been designed to comfortably accommodate seven passengers in three rows. The car perches with ease on a special ladder-frame chassis. The Aria’s chassis has been created by an exclusive process called hydro-forming.

The Tata Aria is equipped with a 5-speed manual transmission. The engine of this amazing MPV comes powered by a 2.2 L Direct Injection Common Rail (DiCOR) diesel engine that can produce 140 bhp of power and a maximum torque of 320 Nm. The Tata Aria is capable of zooming to top speeds of up to 152 kmph. Isn’t that mind blowing?

Are you wondering about the power-packed car’s price? Well, this vehicle surely has a class of its own and the market price may range somewhere around Rs 12 lakh to Rs 14 lakh. Tata must be thinking hard about the price. The Aria’s nearest competitor is the Toyota Innova which is priced quite a bit lower than the Tata Aria.

The Aria will soon be here and will come on to the roads as three variants, with both full-time four-wheel drives or all-wheel drive (AWD) and a two-wheel drive. Which variant would you like to see first? We hope your wish is granted. As of now, the company is still undecided on which variant should first see the Indian market. With the Aria being the first of its kind from the Tata stables, the company plans to burst into the segment and gain the first-mover advantage. Will it succeed? There’s just one answer. Wait and watch.

We have already mentioned that the Tata Aria is an all-new class of vehicle from Tata Motors.

The car maker has made it clear that this MPV would be sold in international markets too. Two other vehicles too which were new to their respective segments were revealed by the Tatas at the New Delhi Auto Expo. Tata Motors looks at targeting B and C segment towns with the Venture, a small MPV that runs on diesel. The Magic Iris is the second vehicle. The Magic Iris is believed to be a modified version of the Ace Magic with four doors and a rear-mounted engine. Built with unique features like Velcro-fastened windows, the Tata Magic Iris will also be targeting the small towns in India.

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Friday, 13 November 2009

Those of you who are expecting a foreign life of Tata Motors' little wonder, Nano, can hold back their thoughts for the time being. The company has now announced that it is not planning to export Nano in the near future. Instead the company wants to concentrate more on pleasing their domestic customers. After all the company is thinking in the right lines. It needs to fulfill the bonds of the native land.

The company is now concentrating on meeting the domestic demands and then shifting their interest to exporting the Nano to other countries. The company has huge pending orders and it is doubtful whether the company will be able to deliver them any sooner.

The company has cleared the safety test at the European and American countries. And we were expecting that the company has plans to launch the car in Europe and America some time soon. We thought that the ultra cheap car from Tata will be launched in the American and European countries by 2012. But now it doesn’t look so.

The company was aiming to make Nano available even to the common man in the country. And it doesn't seem that the company would give up before it achieves this goal.

Now, there can be another reason, the company will be facing tougher competition in India, with more and more companies aiming to reach out the customers with ultra cheap cars. The auto major Nissan is planning to launch an ultra cheap car in the country, the clock maker Ajanta is another example. And so Tata will be getting ready for the struggle.

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Monday, 9 November 2009

You would be thinking what is so fascinating about Nano that has made Dilip Chhabria re-design it. He is one among the greatest car designers of the country and he will now design the exteriors of the Indian wonder car, Nano. Chhabria has a magic touch, which is capable of transforming any four-wheeler into a celebrity car. He has designed some of the costliest cars in the country.

The world's cheapest car Nano will be given a whole new look by Chhabria. He will re-do the exteriors of the car. Chhabria will design exteriors of 200 Nano. He will do it for those customers who buys it from the showroom and need a new look.

Chhabria owns the company DC Design Private Limited, which has a tie up with Carnation Auto India Limited, a company founded by former managing director of Maruti Suzuki (India) Limited Jagdish Khattar for the project.

The name of the new redesigned Nano is not confirmed. But it is expected to be called Hot Nano by the designer. The first re-designed Nano will come out in December. It seems more and more customers need their Nano to be redesigned and so there is a waiting period for the redesigned Nano.

You need to spend an additional 80,000 rupees to design it your way. But it is expected that there won’t be much changes made to the interiors of the car.

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Friday, 24 April 2009

The booking amount on Tata Nano is likely to give higher returns than the same amount in a bank. This is surprising but true. As per the lending rates proposed by RBI (Reverse Bank of India), fixed deposit rates are likely to come down. But still Tata will pay higher interests on the booking amounts. Customers who will fail to get the car in the first phase either can take back the amount or can wait till the announcement of the second phase. And if they retain the deposit with the company, they will be able to enjoy an interest of 8.75 percent on the amount.

Interestingly, Tata Motors will pay more than what an individual will get from an FD (Fixed Deposit). The booking amount is Rs 95,000 for the base variant, Rs 1.2 Lakh for mid-variant and Rs 1.4 Lakh for the top-end model. So if a person keeps the booking amount for 6-8 months, it will fetch higher returns than any FD.

It’s wise to wait for second phase of allotment and leave the booking amounts with Tata Motors. So, a buyer will get money with higher returns along with the car. This is first-of-its kind scheme introduced in India. Earlier, when Tata had launched the Indica, the company paid interest for the period delivery was delayed.

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Corporate world has gone crazy about the wonder car Tata Nano. They can’t stop drooling over the car. Apart from being a hit among the middle-class people, it’s also attracting corporate companies.

Many big business houses are making bulk bookings of the car to reward proficient employees. Shree Cement and LincPen are among the enterprises that are struggling to fill in applications for Nano. Astonishingly, a cement manufacturer of Shree Cement has booked 1,000 Nanos in a day alone.

Interestingly, HRs across various companies are considering Tata Nano as a reward for top performers unlike earlier when incentives like foreign holidays and houses were given. It is also heard that many companies have upgraded the employees entitled for two-wheeler allowance to Tata Nano.

Despite the impact of recession, several IT employees have also filled in applications for the Tata Nano. Car dealers have revealed that individual employees from TCS, Wipro, and Infosys have placed their orders to own the car. Working professional are opting the car as it will not hurt the pockets if unemployment ever grips them.

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Tuesday, 24 March 2009

New Tata Nano Cars In India

Every news channel, news paper, and magazine is singing the praising tune for the Tata Nano. The little wonder on wheels is continuously creating sensation since its first public appearance at the 2008 Auto Expo in New Delhi. The car now made its entry in the market crossing all hurdles and troubles.

We all know that the highlight of the car is its commendable Rs 1 Lakh price tag, but the actual price of the car will exceed the one lakh mark. But the question is how much?

The base variant of the Nano which carries a price tag of Rs 1 Lakh is said to cost Rs 1.35 Lakh on road. This would be inclusive of road tax, registration, and also the insurance. And if one is going for a car loan option, then for a term of 5 years there would be an additional cost of Rs 2,300 (EMI) for base variant. For a high-end variant, the EMI would be Rs 3450-4000 for a five year loan while one-time insurance costs would be over Rs 6,000. Even the spare parts cost is not much different from other cars. It is learnt that individual spares of the car is likely to cost the same as those of the Indica.

Many say that Nano would be a best replacement for a two-wheeler but its insurance is said to be costlier than a two-wheeler. And prices will not remain the same forever with the rising cost of living. In recent times, many car companies have increased their car prices stating inflation and high input costs. And Nano will not be an exception either. In a very short time one can see the rising price of Nano. So is it actually a ‘ONE LAKH’ car?

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Monday, 23 March 2009

New Tata Nano Cars In India

Get ready to witness the most awaited world’s cheapest car ‘Nano’ in Mumbai where it will be launched today after a couple of hours. A new history will be created in the voyage of automotive discovery in the glorious journey of Tata as well as global auto industry with the Nano launch.

The plan of launching a 1 Lakh car was cropped into the mind of Ratan Tata when he saw a man riding in a motorbike with his kids and wife drenching in the rain. This very site aroused a feeling in his heart to do something for middle class people who can only dream of purchasing a car. Now with the entry of the Nano, millions of people can now afford to buy a four wheeler which was impractical for them earlier.

When the company first showcased the Nano at the 2008 Auto Expo in New Delhi, it received an overwhelming response but competitors were surprised by the budget announced by Tata. They questioned the veracity of the project. The little car facing a series of hurdles is now set to hit the roads.

The car is aerodynamically structured with a dimension of 3100mm * 1500 mm * 1600 mm. On the exterior you will find clear-lens headlamps, clear-lens tail-lamp cluster, and consistent body panel gaps. The interior is packed with a host of innovations including the centrally positioned instrumentation and an assortment of advanced safety features. The key feature of the car is the rear positioned 623cc engine that transfer power to all wheels efficiently. The engine will be mated to a 4-speed manual transmission, front McPherson strut suspension, and rear independent coil spring. All these high-end technologies will be able to improve handling, stability, and performance of the car. An estimate power of 32 bhp and a fuel efficiency of about 20 km/l are also worth appreciation.

It is believed that almost a decade ago when Tata’s first passenger car Indica was launched, Tata had experienced a similar downturn and recession. Surprisingly, inspite of the crisis Tata Indica became one of the leading passenger cars in the Indian car market and now the same history is expected to repeat with the Nano launch.

The success of Nano also plays a crucial role in financial health of the company because Tata has experienced a heavy loss in sales of its commercial vehicles due to which the company has been unable to repay the loan it took for the acquisition of Jaguar and Land Rover.

With this car, Tata has redefined ‘creative designing’ and ‘frugal engineering’ proving it capability to produce a scintillating car with the best of technologies at a price as low as Rs 1 Lakh.

Now, just hold your breath and get ready to feel the splash of Nano waves under the glory of sunset today.

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Monday, 9 March 2009

The olds cars still shame the new cars despite the huge disparity in the quality. Though the car market has recently witnessed many new cars equipped with all-new innovative technologies and luxurious features, the old cars are consistently spreading their fragrance in the market. Among the old lot, cars like the Maruti Suzuki Alto, WagonR, Indica, and the Hyundai Santro still remain favourite among the car buyers. Surprisingly, these models are registering wonderful sales and have beaten more than 150 new cars in sales report in the past decade.

Though the new cars have created an enthusiasm and curiosity among the buyers initially, they often fail to retain the charm as the old models do. For instance, the new models like the Maruti Zen Estilo, Chevrolet Aveo UV-A, Hyundai Getz, Ford Fusion, Skoda Fabia, and the Fiat Palio have plunged into infancy just in few months of their launch.

When the Maruti’s new car models like the Zen Estilo and the A-star are not doing well with their sales, the old models like the Alto, WagonR, and even 800 are still grabbing impressive sales.

Hyundai’s flagship model Santro outshines it siblings like the i10 and the i20 in sales performance. Tata’s 10-year old Indica also holds the same fame even after the launch of its new versions, the Indica V2 and the Vista.

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Tuesday, 3 March 2009

The brainchild of Ratan Tata ‘Nano’ that has created a benchmark in the history of global car market due to its super-thrifty engineering and distinctive concept is now set to come in European version.

The European Nano will go public for the first time at the ongoing Geneva Auto Show. But will the European Nano be same as the Indian Nano? No we don’t think so. European market has comparatively higher norms when it comes to safety and emissions. And so the European Nano will also be technologically superior with better compliance to emission norms. The car is likely to have certain significant modifications and a comprehensive design change to meet the European standards and conditions. Some of the standard features in the European Nano are car audio system, a left-side wing mirror, air conditioner, and alloy wheels.

The introduction of these features along with mandatory safety features will definitely increase the speculated price of the European version. And further to that the shipping cost of the car from Indian facility will add to the cost.

Couple of years ago it was hard to digest the incredulous reality of the Nano. But then the fact that good things come in small packages hold true with the Nano.

So, now when the Nano is all set to roll out on Indian roads, Tata is making hard attempts to introduce the car in European markets. Nano can prove to be a wakeup call for Europeans as many think that this world’s cheapest car symbolizes purity of mobility.

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India’s leading SUVs the Tata Sumo and the Safari is gearing up to flavour the American roads. Eyeing the potential of the Latin America SUV market, the company has planned to introduce the cars in the continent.

It has a healthy growth rate in the auto segment and has similar norms with regards to safety, emission, and quality. So it won’t be difficult for the company to introduce modified SUVs that may suit the American conditions.

Tata will take the cars to America with its existing partner Fiat. It will manufacture and market SUVs in Latin America in collaboration with Fiat. It is also rumoured that the SUVs may manufactured at Fiat’s existing facilities in Cordoba, Argentina. If it happens then the cost of exporting the cars will not add extra pennies into the price tag.

Tata is exploring growth opportunities in various international markets for its commercial and passenger vehicles. Tata is also evaluating possibilities to introduce the Nano to the American markets.

Sadly, Tata currently is witnessing a severe meltdown due to its quarterly loss. But we feel that the launch of the Nano will definitely revive the company’s business and will bring a better future market for it.

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Monday, 2 March 2009

Overwhelmed with the success of Safari, Tata Motors has launched a new variant of the car to deliver its valued customers an assortment of striking features at an attractive price tag.

The existing Lx, Ex and Vx variants witnesses the new Gx variant in the car’s portfolio. The Gx variant is placed below the top-end variant Vx with a competitive price tag. The new variant rides in with enhanced bold and rugged appeal of the car as well as with interior refinements.

The exterior of the new variant offers a dual tone combination that makes it the first for the Safari range. In the interior, the sport unique leather cum fabric upholstery adds more charm to the warm ambience. Adding to the interior refinement are the reverse guide system that helps the driver while reversing and the antilock brakes with the electronic brakeforce distribution. The indicators on the outer rear view mirrors further give a pleasurable driving experience. This significant feature will soon to be available on other Safari variants as well.

The new variant of the leading SUV will be available in both 4x2 and 4x4 versions at a price of Rs 9.95 Lakh (ex showroom Delhi) and Rs 10.87 Lakh, respectively.

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Thursday, 5 February 2009

After a long wait and series of speculations, finally Nano bookings will begin by February end.

You can book the ‘People’s Car’ by paying an amount of Rs 70,000. The car can be booked at all Tata Motors dealers and various branches of State Bank of India as Tata Motors and SBI have signed an agreement for the car. Tata holds high hopes with the Nano bookings and expects a booking of over one lakh cars with a collection of Rs 700 Crore.

The wait for Nano can still be longer as initially only 3,000 cars will be rolled out from the Pantnagar plant. And you will get the car only if you are lucky as the allotment will be made through a draw otherwise you have to wait for the next production cycle.

So if you wish to be the proud owner of the world's cheapest car, the Nano, book the car before the booking stock closes.

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Wednesday, 27 August 2008

There is lot going on with Tata’s. They are always in news for some or the other reason. The news of launch of Tata Indicruz by 2009 is the latest buzz. To be built on Safari platform, the car will come with four wheel drive.

Large grille and peeled back headlamp with a modern touch will adorn the car. The interiors are spacious too with well placed dash offering large storage space. The brand has not compromised with the quality either and is expected to present better performance than the Safari and new Sumo Grande. This MPV is likely to compete with Toyota Innova.

Tata’s have a list of new surprises to be launched. They are foraying in every segment, looks like very soon Tata will dominate the car industry in India.

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Tuesday, 24 June 2008

The increasing steel price has pinched all the car vendors. All of them are pushing the manufacturers to absorb a portion of the cost increase and relieve them.

Realising the aftermath of about 50-60% increase in steel prices, Tata Motors has decided to absorb a major portion of the cost increase for its Nano vendors. The Nano was expected to be launched with a higher price tag due to the high input cost. But, with the vendors renegotiating the contract, the company has poured a few drops of relief.

The Nano itself is a 1 lakh car, and amazingly the input cost is coming out to be very high. The auto component company supplying parts to the Nano is also battling against 40% increase in oil price.

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Tuesday, 17 June 2008

Car manufacturers are going electric now. With rise in fuel price, a race of creating eco-friendly has engulfed the car industry. Electric cars from Tata’s factory are on the way to hit Indian roads. It is believed that these cars will run at an average cost of Rs. 0.40 per kilometer. Unbelievable!

One of them is the Tara Titu which will run on 4 batteries of 12 V. It will be a 2 seater car with a maximum speed of 55 kmph. The price of this car is announced to be Rs 99,000. Wow! Cheaper than the Nano.

The other one is the Tata Shuttle, a 14 seater car, will be produced for commercial use with a maximum speed of 30 kmph and at a price of Rs. 5, 00,000 only.

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Monday, 2 June 2008

The enterprising spirit of Tata just never stops. Whether it is joint venture with Jaguar and Land Rover or launching the world cheapest car Nano, the company has tried to tap every door available to make it big in global car industry. Tata wanted to buy a stake in the Italian auto design house Pininfarina, but things did not seem to work fine.

Tata again wants to be ahead of other car manufacturers. Now Tata along with Pininfarina and Bollore, a French industrial group has come together to develop a mini electric car. It is still to be seen if the Nano’s mini car concept will be replicated in the electric car too. Will the big business house be able to help the big car design house in making the car for future? We will have to wait and watch.

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Monday, 21 January 2008

The most wanted ‘Tata Nano’ may not be available at all Tata showrooms when it’s up for sale later this year. It seems that the company, in the first phase, will award dealership rights for the Nano to only a few chosen ones. Of the total of 170 dealers in India, only one in every city or region will be selected. Dealerships will be increased in phases.


The company has also devised a new marketing strategy. The Nano will not be available through bookings and instead will be available directly off the shelf! Just like fast moving consumer goods. Now that’s something we’ve never seen before.

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