|
|
|
|
| 
Subscribe to
Posts [Atom] |
| |
|
| |
|
|
|
Friday, 13 November 2009
Those of you who are expecting a foreign life of Tata Motors' little wonder, Nano, can hold back their thoughts for the time being. The company has now announced that it is not planning to export Nano in the near future. Instead the company wants to concentrate more on pleasing their domestic customers. After all the company is thinking in the right lines. It needs to fulfill the bonds of the native land.
The company is now concentrating on meeting the domestic demands and then shifting their interest to exporting the Nano to other countries. The company has huge pending orders and it is doubtful whether the company will be able to deliver them any sooner.
The company has cleared the safety test at the European and American countries. And we were expecting that the company has plans to launch the car in Europe and America some time soon. We thought that the ultra cheap car from Tata will be launched in the American and European countries by 2012. But now it doesn’t look so.
The company was aiming to make Nano available even to the common man in the country. And it doesn't seem that the company would give up before it achieves this goal.
Now, there can be another reason, the company will be facing tougher competition in India, with more and more companies aiming to reach out the customers with ultra cheap cars. The auto major Nissan is planning to launch an ultra cheap car in the country, the clock maker Ajanta is another example. And so Tata will be getting ready for the struggle. Labels: Nissan, Nissan-Cars, Tata, Tata-cars, Tata-Nano, Tata-Nano-Cars-India, Ultra-Cheap-Cars
Monday, 9 November 2009
You would be thinking what is so fascinating about Nano that has made Dilip Chhabria re-design it. He is one among the greatest car designers of the country and he will now design the exteriors of the Indian wonder car, Nano. Chhabria has a magic touch, which is capable of transforming any four-wheeler into a celebrity car. He has designed some of the costliest cars in the country.
The world's cheapest car Nano will be given a whole new look by Chhabria. He will re-do the exteriors of the car. Chhabria will design exteriors of 200 Nano. He will do it for those customers who buys it from the showroom and need a new look.
Chhabria owns the company DC Design Private Limited, which has a tie up with Carnation Auto India Limited, a company founded by former managing director of Maruti Suzuki (India) Limited Jagdish Khattar for the project.
The name of the new redesigned Nano is not confirmed. But it is expected to be called Hot Nano by the designer. The first re-designed Nano will come out in December. It seems more and more customers need their Nano to be redesigned and so there is a waiting period for the redesigned Nano.
You need to spend an additional 80,000 rupees to design it your way. But it is expected that there won’t be much changes made to the interiors of the car. Labels: Dilip-Chhabria, Re-Designed-Nano, Tata-cars, Tata-Nano, Tata-Nano-Cars-India
Monday, 2 November 2009
Tata has new plans for its favourite kid Nano. It has been seven months since Nano has been launched by Tata. And within this short period, the car has been filling the news columns for all possible reasons. If it was once for being the cheapest car, then it was for receiving record bookings and the next time for not delivering the car to the customers on time. And recently Nano was in the news for not a pleasant reason. Nano was spreading panic among its customers by literally catching fire. But Tata was able to tackle the problem easily. And assured the customers it would never happen again.
Now Tata is having a new idea. And within a few days you might know that Tata will allow local garage assemblers to put together Nano and also to sell it under a brand name of their own.
This will be the first attempt of its kind, where a car will be manufactured by many under different brand names. What makes Tata so liberal? We do not know.
The company is expected to allow the assemblers to start micro-assembly sites in different parts of the country, where each of them produces some 10,000 cars per year.
Now we should watch out for the different names Nano will get from different manufacturers in the future. But will the new brand names that the car will receive in the future do the same magic as "Tata Nano". Labels: Car-Assemblers, New-Tata-Cars-India, Tata-Nano, Tata-Nano-Cars-India
Thursday, 22 October 2009
 Tata Nano is now in the news for not so pleasant news. It has happened before, but it was never been so bad. There has been news that the Nano cars are caching fire when they are stationary. As we all know, the Tata Nano was in the news even before for the wrong reason. Tata Motors was able to amuse the car customers of India and abroad alike. Nano, the cheapest car of the country brought in a lot of praise and applause even before it was launched. But the charm didn’t last long and the glory was fading away slowly. The company was not able to deliver the Nano to the customers on time and this has bought in a bad impression about the company and its small wonder. The restless customers started cancelling their orders and the famous Nano became, the notorious Nano. But Tata Motors was able to rectify all the uncertainties and bring the rhythm back very soon. Now this is a true mishap. Do not worry, this is not going to be a final blow to the company, Tata has faced many a problems and this will be just another one for them. And it is sure the company will come out of it successfully, like a phoenix. The faulty combination switch is the reason why three Nano’s caught fire. It happened in North India, Delhi, Lucknow, and Ahmedabad. In Ahmedabad, the company repaired the Nano and returned to the customer and the Lucknow customer will also get back his repaired car very soon, but the company has not had the access to the car of the Delhi customer as of yet. Unlike the American or European countries, where a company will have to call back the car if there is a technical fault, in India, the rule is not mandatory. And now, the company’s plan to run a pre-emptive check on all the cars it has delivered will also ease down the panic among the Nano customers and also to set right any technical mistake. The fault in the car seems to be a very minor one and it can be rectified easily. Labels: Tata-Motors, Tata-Nano, Tata-Nano-Cars-India
Monday, 22 June 2009
 A lakh of Tata Nano's customers will have a reason to rejoice as they soon would be receiving 'allotment letters' from Tata Motors. Tata Nano has proved to be a complete people's car after a majority (70 percent) of the Nano bookings are from the smaller towns. The ultra cheap car which was launched on March 23rd, received an impressive response with more than two lakh potential customers booking their Nano's before the bookings closed on April 25th 2009. According to the computerized random selection procedure, the lucky one lakh customers will drive home their own little wonder on wheels and the rest of the lesser mortals would have to wait for some more time. Tata Motors, during the launch of Tata Nano, had announced that the cars would initially be given to the customers “at the currently announced price”. But now it seems like the Tata Nano customers would have to shell out a little more than the actual price that Tata Motors had announced. The first batch of Nanos' would be rolled out from the Pantnagar plant which currently holds the production capacity of 50,000 cars per annum. This number will be further expanded to 2.5 Lakh units once the new plant at Sanand in Gujarat starts its operation in December. Labels: New-Tata-Cars-India, Tata-Motors, Tata-Nano-Cars-India, Tata-Nano-Customers, Ultra Cheap Car
Monday, 21 January 2008
The most wanted ‘Tata Nano’ may not be available at all Tata showrooms when it’s up for sale later this year. It seems that the company, in the first phase, will award dealership rights for the Nano to only a few chosen ones. Of the total of 170 dealers in India, only one in every city or region will be selected. Dealerships will be increased in phases.
The company has also devised a new marketing strategy. The Nano will not be available through bookings and instead will be available directly off the shelf! Just like fast moving consumer goods. Now that’s something we’ve never seen before.
Labels: Dealers, Tata-cars, Tata-Nano-Cars-India
|
|
