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Thursday, 15 October 2009


Ratan Tata unveiling Tata Indigo ManzaThe Manza is here!

The Tata Indigo Manza debuted in India amidst much fan-fare. The big and affordable sedan was unveiled by Ratan Tata, Chairman of Tata Motors in Mumbai yesterday evening.

The Manza sedan is based on the J300 platform that also houses the shell of the Indica Vista, but the Indigo Manza is much larger and wider than the old model of Indigo. The grapevine has it that the Indigo will go out of production, with only the CS, Marina and XL variants to be offered going forward.

The Indigo Manza is pitted against the Maruti Suzuki Swift Dzire, Hyundai Accent, Ford Ikon, Chevrolet Aveo and the Renault Logan.

The Indigo Manza comes in two engine types sourced from Fiat. The 1.4L multi-point, fuel injected Safire petrol engine can tap a 88.5 bhp@6000 rpm. The diesel engine, a 1.3L Quadrajet 90, can churn out the same power at 4000 rpm. Both the engines variants can haul this sedan car to a top speed in excess of 160 km/h. Besides, the Tata Indigo Manza comes in four variants: the Aqua, Aura, Aura ABS and the Aura +.

The Tata Indigo Manza is a modern, contemporary sedan, an altogether new car. The car makes a bold styling statement. The striking front wraparound three barreled headlamps add to the linearity and impart a feline aggressive appearance to the Manza. The large 15-inch wheels ensconced in their flared arches give the sedan a higher and more commanding stance. The chrome inserts on the side impact strips and outer door handles add to fineness. The new rear monolithic angular shaped tail lamps calls for attention.

It is a big car, too big to be an entry-level sedan with a length of over 4.4 m, a width of 1.7 m and a wheel base of 2,520mm. The statistics reflect that the Manza has extravagant interior space to give you an ‘utterly-butterly’ relaxed and convenient ride. The trunk has an amazing capacity of 460 litres to meet every need of travel.

Coming to the interior, the cabin is a fine blend of technology and luxury. The rich double tone fabric endows the cabin with a warm feel. The tilt adjustable power steering with a height adjustable driver seat allows a comfortable driving posture.

The Manza comes equipped with electronically adjustable and controlled Outer Rear View Mirrors. The driver information system on top of the central console provides information on fuel consumption and ambient temperature, while the sporty instrument cluster shrouded in the swoop of the soft-feel dashboard completes the styling statement.

The Tata Indigo Manza is designed to offer the very best in comfort compared to any other cars in its category. Indulge in those spacious and comfy inclination rear seats with the centre armrest, you will feel like you are relaxing in your living room. The Manza pampers you to the core!

The Aqua variant will be equipped with a 2-DIN music system. While the three Aura variants will come with a new infotainment system using Blue5 as a standard feature along with stereo controls on the steering wheel. The Bluetooth technology allows the occupant to make or receive calls, listen and dictate text messages. This is a first in the class.

As the name suggests, the Aura ABS will come with ABS and the top model Aura + will boast ABS as well along with two frontal airbags for the safety of the driver and front passenger. Other safety features in the Indigo Manza include a collapsible steering column, engine immobilizer and the central locking system.

The car comes with a warranty of 2 Years/75,000 km. It is amongst the best in the industry and the mid-size will be available through 224 dealerships with 493 sales points across 401 towns in the country.

Tata Motors is offering the Manza in a palate of seven exciting colours to select from. Your Tata Manza can be opted from Breeze Blue, Dew White, Grey Noir, Gold Satin, Infinity Black, Minimal Grey and Monarch Red.

According to Automotive Research Association of India (ARAI), the Manza diesel, can deliver 21 km /l of mileage, while the petrol version can run 14.5 km on a litre. However, under city driving conditions, the mileage will be less by about 10 per cent.

The best is yet to come!

The Indigo Manza is priced very competitively with price starting at Rs 4.8 Lakh (Ex-showroom, Delhi); while the top-end model comes for Rs 6.75 Lakh (Ex-showroom, Delhi). With this competitively pricing, the Tata Manza is going to rule the market in its segment as it undercuts all its rivals!

The Manza booking starts today. So, why waste time? Indulge in the Manza!!!

Tata Manza

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Monday, 5 October 2009


In less than ten day’s time from today, another new model from Tata Motors will be launched in India. We have been waiting for a long time now for the Tata Indigo Vista and it has been announced that the Indigo Vista will be launched but with an all new name.

Tata Indigo with its new name, Manza, will be launched in India on the 14th of this month.

It is still a mystery as to what would have led Tata in changing the name of the car. A very good possibility is that the company wants to give the customers a new feel about its new car. And this, the company would have thought would not happen with the little amendments on the existing name. And so a new name and a new identity is expected to bring in a new boost for the sales of Tata Indigo now renamed as Tata Manza.

The Manza will be launched in Mumbai by the Chairman of the Tata Motors, Ratan Tata. The Manza will be built on the same platform as Tata Indica Vista, but it will be an extended version. The highlights of Manza will include spacious interiors, projector headlamps, centrally mounted instrumental panel, steering mounted audio control, and a dashboard similar to that of an Indigo but boasts of a superior trim.

The car will be available in both 1.4-litre petrol engine and 1.3-litre multi-jet diesel engine. The expected price of the car is Rs. 5.5 lakh for the petrol model and Rs. 7.5 lakh for the diesel model.

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Wednesday, 24 June 2009

CNG seems to be the new mantra of the Indian auto industry and everybody wants a piece of the pie when it comes to CNG. Just when Maruti Suzuki announced their willingness to bring out CNG variants of their existing cars, Tata Motors who didn’t want to be left behind in the rat race for cars powered by CNG, has jumped in the bandwagon.

Tata Motors could, in the next six months, launch their CNG variants of Tata Indica and Tata Indigo. Currently, CNG versions of these models is being offered by the company with after-sales fitment of gas kits. Tata Motors which is not new to CNG variants had been making these variants about three years back. But they stopped as they see CNG variants as viable options.

Tata Motors perceives that CNG will be the ultimate clean fuel to run cars. The recent discoveries of the natural gas in the Krishna-Godavari basin in Andhra Pradesh, has encouraged most car manufacturers in India to plan CNG variants for their existing portfolio. Car manufacturers feel that CNG variants will be highly successful commercially compared to diesel, LPG or hybrid cars. The government too is expected to enhance the distribution network by the end of next year.

CNG or compressed natural gas is considered a clean fuel for its low emission levels and high performance. It does not hamper the power output in any way.

If this happens, India will be the first country to make wide use of CNG cars. Even United States and the Western European countries do not make use of this technology today. It is important that car manufacturers in India make full use of the technology to show other countries that it is capable of innovation.

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