I never knew that you can convert a car part into a musical instrument. Don’t be amazed, I recently came across news that
Ford is exploring with innovative ideas as a part of promotion and that is why they converted the part of the new Ford Focus into musical instruments. Two creative
designers from the
US were the brains behind this mechanical musical instrument.
They created musical instrument like Door Harp, Clutch Guitar, and Fender Bass using car accessories. The ad campaign will hit viewers by performing a stage show using this unique instrument. Isn’t it a fabulous way of promotion? Can we expect Indian car makers to come up with this kind of promotion? I doubt. Maybe not this much but Indian car makers can definitely come up with creative ideas. I hope they try.
Article Submitted by Divya G
Labels: Car-Accessories, Car-Designs, Ford, Promotional campaign
New car buyers in New Delhi are a delighted lot. Car dealers are now offering a pooja ceremony for new cars before they are rolled on to the street. Many dealers have hired priests for this.
Car owners no longer have to take their new cars to crowded temples and wait for a priest to arrive. The ceremony is now completed at the showrooms as a value added service. Dealers might have struck the right promotional note with this move.
Labels: New Car, Promotional campaign, value added service
Hyundai must be celebrating the launch of the over-awaited brand new
i10 and preparing to hype publicity about the soon-to-be-out Santa Fe.
Honda must be whooping with joy anticipating the upcoming
Jazz.
Nissan is busily weaving its net with more Indian partners to debut more great cars.
But check out what Tata is catching up with. Sure they are also busy launching new models and getting into joint ventures, but our
Tata is now tracking its brand loyal customers through a new website called Watblog.com.
Carazoo normally does not cover anything other than cars, but we are going to make a small exception here, because the news is something really, really special. It may well be the next very serious car sales action from the
Tata brand. The intention behind this new website is to promote its new
Indica Xeta model. Tata’s Watblog.com is offering its new
Xeta fans some Video-Chop jobbies through a video contest. The theme for the contest video should express the tagline idea ‘You Gotta Be Dumb if You Miss the Xeta’.
Howz that? We liked it. What do you say? Planning to participate? If you win you can be the owner of a brand new
Tata Indica Xeta just like that!
Labels: Carazoo, Honda, Hyundai, Nissan, Promotional campaign, Tata, Video-making competition
