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Friday, 12 September 2008

Driven by high inflation and rising fuel prices, Indian car manufacturers are being forced to cut down their expansion plans. But the super luxury car manufacturer, Rolls Royce, is immune to such a fall down.

The time for luxury is now in! That’s what Rolls feel during this era of sluggish car market.

The company is scaling up its operations and activities in the country to strengthen up its presence. The first step towards expansion caters to the demanding need of luxury cars. Rolls plan to roll out few more luxury car models in the country.

Since the time, the company has reintroduced itself in the country in 2005, the sale of Rolls Royce cars have improved to a great extent. Even though the number of buyers have not increased much in numbers, the revenue the company has made in the past few years is commendable. This is mainly because of the high price tag of Roll’s cars which falls in crores.

The company is planning to roll out 40 cars of the new and advanced Phantom in India by the end of this year. Going forward, Rolls Royce also has plans to drive in the Phantom Coupe to the country. This car is expected to come with a price tag of Rs 4 crore.

Following the trend, the company also has plans to launch an affordable model, codenamed RR4 in 2010. The plan for expansion continues and the company still plans to invest more in the growing Indian economy.

What’s the secret of Roll Royce’s success? Any guesses as what is making the company immune to slow-moving Indian car market?

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Tuesday, 25 December 2007

Now you can drive your dream car. Clueless? We are talking about Rolls Royce. The legendary carmaker has recently unveiled its latest creation, the Phantom Drop head Convertible in Mumbai. Rolls-Royce entered the Indian market with its super luxury Phantom.

Like all Rolls Royce, the Phantom Drophead too carries a royal appeal. The fact that its design is inspired by J-Class racing yachts of the 1930s is evident from its long bonnet, large rear teak deck and white yacht-type rear curved seats. Its short stature ensures improved handling and a spirited drive.

Positive worldwide response catapulted the 100EX concept car into a full-fledged luxury coupe. It has already received overwhelming response from a new and diverse clientele with more than half of the orders coming from customers who’ve never owned a Rolls-Royce. The company has already sold 100 units of the car worldwide and is very hopeful of the car doing well in the Indian market. It has sold 15 sedans in India this year. It’s planning to open its second Indian dealership in New Delhi. The first was opened in Mumbai in 2005.

This is one car you need not brag about. A mere mention of it inspires an august feeling and a single look casts a spell.

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