After taming the 'Big Cat' Jaguar, Tata is contemplating to launch the Tata Nano in the Nigerian Market by the end of next year. This move by Tata has been termed as an iconic decision.With the introduction of Tata Nano in Nigeria, this people’s car and the world’s cheapest car is to do in Africa what it did for America with the production of Ford Model Ts. This is an important decision by Tata as it is tapping the potential in the average Nigerian, as public transport systems like metros are not available there.
The Nano is likely to carry a price tag of Naira 360,000 i.e., about Rs 1.16 Lakh in Nigeria, which is lesser than the price of most second hand saloon cars sold there. Tata Motors might as well go in the Nigerian market with CBU kits or be mass produced in Nigeria itself. Tata Africa Nigeria, a subsidiary of Tata Africa, the Indian auto major's African venture will market the world’s cheapest car in the Dark Continent. Currently Tata passenger cars are distributed and marketed by Accordian Investments Pty Ltd in South Africa and the commercials vehicles are distributed by Tata Automobile Corporation (SA) (PTY) Ltd.
The Tata Nano is likely to be marketed in other countries as well, but timelines, models and countries are yet to be finalised. Tata Motors has been upping the marketing promo for its cars, buses and trucks in Europe, Africa, Middle East, South Asia, South East Asia and Latin America.
The Indian car manufacturer is also working towards launching the Nano in the European markets by 2012. The Euro-specific Nano will be slightly bigger than the Indian version and will be fitted with a bigger and more powerful engine.
Alike in India, the introduction of the Nano in the Nigerian soil is expected to be branded as "every man behind the wheel". It’s nice to see the People’s car go places with this futuristic concept.
Labels: Cheapest-Car, People-Car, Tata-Nano
