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Wednesday, 4 November 2009



Honda Siel Cars India, the Indian arm of Japanese car giant Honda, has launched a facelifted CR-V. The new Honda CR-V is an excellent combination of style and high quality.

This popular Sports Utility Vehicle (SUV) now flaunts a new two-step front grille, a re-sculpted hood and a new front bumper design as well as oval shape fog lamps. The new rear bumper further accentuates the stability of the car. Besides, the new CR-V is 45 mm longer than its predecessor and measures 4575 mm in length while maintaining the same width, height, ground clearance and head clearance. A new sleek 10-spoke alloy wheel design replaces the previous 7-spoke alloy wheel design and gives the SUV a more sporty look as well as aggressive stance.

The Honda CR-V will continue to be available in 2.0 L MT 2WD, 2.4L MT Real-time 4WD and 2.4L AT Real-time 4WD, but the 2.4 L models now come with a steering-mounted Cruise Control system with illuminated controls to ensure comfort and convenience for the customer with one-touch operation.

The interior of the Honda CR-V also comes with new features and functionality. The overall interior colour scheme has been brightened and imparts a more premium look with chrome finish in audio controls and gear knob and coordinated colour changes in the dashboard and centre console. The centrally located LCD meter display is now blue in colour with design changes in the indicators for improved decipherability. The vanity mirror is equipped with a light to assist visibility during darkness. The music system of the SUV now features a new USB port in the upper glove compartment. Furthermore, the safety features have been upgraded with six airbags, Dual SRS Airbags, Side-Curtain airbags and Side Airbags with Occupant Position Detection System (OPDS).

The new Honda CR-V comes in a palette of Polished Metal, Alabaster Silver, Crystal Black Pearl, Premium White and two new colours viz., Opal Sage Metallic and Premium Mystic Night Pearl.

The new Honda CR-V comes with a 2+2 year warranty and 24- hour roadside assistance as standard value for all new CR-V buyers.

The Honda CR-V is sold as a Completely Built Unit (CBU) import and will be available on confirmed order basis for the customers.

The Honda CR-V was first introduced in India in July 2003 and was adjudged the "SUV of the Year" by NDTV Profit Car & Bike and Overdrive and also won the "Best Driver's Car" award by CNBC TV-18 Autocar Auto Awards in 2007.

The 2.0L MT version is priced at Rs. 21,92,000, the 2.4L MT at Rs. 23,37,000 and the top-end model 2.4L AT comes for Rs. 24,12,000 (all prices, ex showroom New Delhi).

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Tuesday, 23 June 2009

Honda Siel Cars India successfully organized their celebrated customer interaction programme ‘Honda Fest’ across all its 65 dealerships in India. This is the second such programme, after a similar function was held last year to mark the launch of the new Honda City. The latest Honda fest was focused on the new kid in the block Honda Jazz. Test drives on all the three variants (Base, Mode, Active) of the Jazz was available for the customers.

Honda Fest, which had been organised in the third weekend of June, was a treat to the Honda customers as they could test drive all the cars in the Honda Portfolio. With entertainment being the main theme coinciding with the showcasing of the Honda Jazz, recreational programmes such as pupet show was organised for the kids. All India music, dance, quiz and painting competitions were also held during the occasion and the results of these competitions would be announced by Honda Siel Cars later in the year.

Honda Siel Cars along with their dealerships sent out invitations to customers and corporate companies across the country to come and participate in the festival. Honda Motors is the only company organizing such customer interaction events, particularly around the time of every new car from their stable is launched. It is an unique initiative by the car manufacturer to increase awareness about their products among consumers.

Honda has been conducting similar fests in its other markets such as Japan, Germany and Italy. Honda officials feel that such fests would encourage customers to walk in to dealerships with a positive approach. It is an initiative worth emulating by other car manufacturers in India.

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