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Thursday, 25 September 2008

Mitsubishi Enters Small Car Stable

India has become a symbol for small cars!

A number of small cars are in line to enter the Indian car market. First, Nano made an approach to roll out a small and cheap car on Indian roads. Following the trend, Hyundai Motor India, Honda Seil India, Maruti Suzuki, GM and now Mitsubishi also plans to introduce their small cars in the Indian market.

Doesn’t it look like that Indian car manufacturers are on their way to establish a small car stable?

Mitsubishi’s small car will be introduced in markets like India and China somewhere in 2010. This forthcoming global car will have a rear engine similar to the one in Nano. Though the position of the engine is same, the performance, economics and capacity vary. The new car will come with a 1.0 litre engine.

So know, who is next in line for small car race?

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Monday, 1 September 2008

Temporary Shift of Nano

Tata Motors has faced many hurdles since the company has started the small car project. Now, as the protests are increasing, the company appears to have a temporary shift for the Nano project.

Until the issue is resolved, Tata have started some of the Nano production work in its already established plant in Uttarakhand, a state that has supported Tata in many of its operations. The state also offers lucrative tax breaks and has many of Tata’s key vendors.

The decision of shifting some of the production to the Pantnagar plant was made keeping in mind the launch date of Nano. The company plans to produce almost 3,000 units a month in Uttarakhand.

Despite of the turmoil at the Singur project, Ratan Tata is happy with the support and invitations it is receiving from people across the country. Even the business tycoon, Mr. Ambani has strongly backed the Nano project. Nano is Tata’s dream venture. Nothing can stop Tata to turn his dream to a reality.

Nano lovers! Just wait for a month and you’ll definitely find your car rolling out.

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Wednesday, 27 August 2008

First Nano will Drive in on the Expected Launch Date

Cheer Up! Don’t get disheartened! The first Nano will launch in October!


Since the date, Ratan Tata has established the Singur plant, some or the other obstacles have blocked the road for Nano. Land seizure issues, water logging in the plant, increased input costs and again the land protests have created a bundle of troubles in the production of the Nano. These obstacles have delayed the scheduled launch and price tag of Nano.

Huge numbers of consumers are waiting for the launch of Nano but the current land seizure issues have put a full stop to their thoughts and expectations. People are now in a dilemma whether the car will launch on the expected date or not. This confusion is right as there were news to shift the small car project from Singur. But will these rumors turn to a reality?

No! Even though the company is facing hassles and troubles to deal with the land protests, the first Nano car is still expected to roll out on the expected launch date.

How can one forget the strength, power and capability of Tata Motors? The company has faced several ups and downs throughout the years and today there is nothing that can obstruct the way for Tata Nano.

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Monday, 25 August 2008

The Nano Trouble Continues

Tata Nano, the much hyped ultra-cheap car is in trouble. There are chances that Nano will face some obstacles at its commercial launch because of violent protests against the Singur plant continues. And if the problem worsens, the Indian top car manufacturers will move its Nano production plant from West Bengal.

Tata has been getting invitation from states like Punjab, Haryana, and Maharashtra and Karnataka to set up the plant. The CMs of these states have clearly expressed their interest in providing land to build the production unit for Nano. There is high probability of Tata to re-set the Nano plant in Dharwad (Karnataka), as this state already accommodates Tata Plant.

If the Tata Motors shifts the plant from Bengal then not only the company will have to suffer heavy loss but also the huge number of employees will be affected who are depend on the enterprise for their bread and butter.

Again a hurdle for the little car, the Nano’s launch is getting hotter. Well everybody is now eyeing what new turn the agitation will take?

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Thursday, 21 August 2008

Nano’s Cousin to Arrive Soon

Tata Motors is already an active member in the electric car race. The company is working on the production of electric vehicles that are soon to hit the Indian car market.

A recent speculation states that the Tata is now planning to introduce E-Nano, yes the electric version of the ultra-cheap car, the Nano. Don’t you think this is something exciting…the actual car model is still not out and there are rumours about the versions and variants?

Though Nano is still under the veil, Tata announces the launch of diesel Nano and E-Nano. The electric version is expected to roll out seven months after the launch of Nano. The car is to be built in cooperation with the Miljoebil Grenland, Norwegian electric car specialist firm.

Nothing can be commented on the Nano and its version until the car makes its first appearance in the market.

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Tuesday, 5 August 2008

Tata’s Development in India

Tata is now all set to roll out its dream car, the Nano by October this year. The company has high ambitions to lure first time car buyers and two-wheelers. Tata has also established itself to beat the leading small cars from Maruti with increased production of the Nano.

The company is excited for the launch but yet there is a dilemma after announcing the launch of the Tata variants that are expected to be better in all terms in comparison to the original Nano. Is this really going to affect the launch of Nano this year?

Tata Motors has already acquired the Land Rover and Jaguar luxury brands from Ford Motors. Tata promises to increase the brand value and recognition of Land and Jaguar without shifting production operations from their own facilities.

After the great Nano launch, Tata has also announced to start over with the production of electric cars. The announcement of electric cars launch is credited to the urgent need of fuel efficient cars with reduced emissions and high mileage. The company plans to market and sell the electric vehicle overseas as well.

Tata also plans at reviving the lost image of Daimler brand presently owned by Jaguar.

In short, Tata is moving ahead with high ambitions and determination to expand the car portfolios in all segments of the Indian car market. Tata is not willing to leave any segment untouched.

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Thursday, 31 July 2008

Fiat Develops Two-Cylinder Diesel Engine
The Fiat plans to develop a two-cylinder diesel engine for the global car market including India. This two-cylinder engine is mainly designed for small cars and is known as ‘Fiat’s twin wonder’.

The diesel engine is expected to be manufactured at Fiat’s Ranjangaon facility in India. The company also plans to sell the same cylinder to other companies across the global car industry. Fiat has an alliance with the Tata Motors and it was expected to be a confirm consumer for this engine. But Tata Motors is producing its own twin-cylinder for its ultra-cheap car, the Nano.

Maruti does not have any such kind of small diesel to fit in its small cars. But do you think will Maruti approach Fiat for its requirement? Maruti is considered to be Fiat's best stake.

Through the production of this twin-cylinder diesel engine, the company is planning to strengthen its presence in India.

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What is the Faith of Mumbai Taxis – WagonR or Nano?
Earlier we had said that Wagon R is going to replace Mumbai Taxis. Mumbai taxi owners are in talks with Maruti Suzuki for the rights and permission to run the car as taxis on roads.

But don’t you think that Tata Nano will be a better option for taxi drivers in Mumbai. The Nano is soon going to launch and it can very well replace the taxicabs. Tata Motors has outfitted the car with safety features and a fuel efficient engine. Driving the Nano seems to be more cost effective for taxi owners.

The People’s Car, Tata Nano, is expected to be the next target for the daily city ride. The Mumbai Taximen Union is in a dilemma which car to choose, both are fuel efficient.

Don’t you think that Nano has the power to offer more profitable gains? Low cost of the car is attracting more number of taxi owners. Replacing Mumbai taxi with Wagon R will earn them the same but the initial investment would be more.

Moreover, if the Nano is outfitted with air conditioner, the price tag would be much cheaper than that of an air conditioner Wagon-R.

What do you think, who will replace Mumbai taxis, Wagon-R or Nano?

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Thursday, 24 July 2008

Tata Join Hands with Fiat to Sell Nano

Tata Motors Ltd. has join hands with Italy’s Fiat SpA to sell its ultra-low cost car the Nano overseas.

Fiat has a strong presence in international market and that’s the reason why Tata Motors want Fiat to sell its dream car. Ratan Tata has a keen desire to spread the reach of his new car across the globe. This desire attracts him towards Fiat Motors so that the Nano is well marketed in various countries other than India.

Fiat has signed a joint venture with Tata to make and distribute Tata car, engines and commercial units overseas.

Tata has high hopes from this joint venture. The sluggish car sales have depressed Ratan Tata at the time when he is just about to roll out his dream car. Even with the challenges offered by high inflation, interest rates and to be increased road tax, Tata is expecting from the proposed car, the Nano, to bring out a good market for the company in India as well as overseas.

Hope the join venture goes in favour of the Nano and further aid to boost up the sales.

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Tuesday, 22 July 2008

Tata Plans to Roll High-End Cars

After enlightening the world’s cheapest and smallest car, Tata Motors plans to roll out luxurious and expensive cars. Tata is now targeting the other extreme of the car segment and introduce new upmarket cars in the industry.

Tata has taken over the Jaguar & Land Rover and plans to roll out luxury car models under this venture. The Nano is expected to make its debut in India by the end of this year with a price tag of Rs 1 lakh, whereas the venture plans to design and manufacture luxury cars ranging somewhere between, Rs 80-85 lakh, a price at which car buyers can buy around 85 Nanos.

With such a high price swing from Rs 1 lakh to Rs 85 lakh, do you think that consumers will go for it? Tata has created its own image of producing the world’s cheapest car and now shifting towards high-end segment.

This step towards producing high-end cars is a way to boost up the market for Jaguar & Land Rover and establish the name of Tata as a producer of portfolio of cars in all segments.

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Monday, 21 July 2008

Cervo to Beat Nano

The current car industry in India is revolving around cheap and fuel efficient cars. The main reason is increasing road traffic. With an increase in the number of cars on Indian roads, drivers of luxury cars are spending longer hours on road to reach their destination compared to small cars. Also, larger cars require comfortable parking space but with increasing number of cars, the parking space is decreasing.

Driven by these factors and by the production of Nano, Maruti also plans to come out with its small and cheap car, Cervo. When Tata is almost ready to roll out the world’s cheapest car in India, Maruti Udyog Limited announces the launch of Cervo priced within the 1 Lakh price bracket. Maruti also plans to roll out a revamped Maruti 800 with a more contemporary look. Both these Maruti cars are proposed to roll out as tough competition against Ratan Tata’s dream car.

Cervo is a mini car recently launched in Japan with an engine of 660cc offering 54 bhp. The car is compliant to Japan’s 4-star emission standards. The same car is proposed to launch in India by the end of this year with certain radical changes to comply with Indian conditions. In comparison to the Cevro, the Nano is expected to offer 30 bhp with a 700 cc petrol engine. In terms of fuel efficiency, Suzuki cars have always been the most fuel efficient cars in their respective segments.

So, what will it be – Cervo or Nano?

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Battle between Maruti and Tata is on the Cards
The production of Tata Nano has already faced many obstacles to reach the final production stage. One more challenge approached the Nano when Maruti Suzuki organized a rural car fest in the Singur, Nano’s national production base.

Organizing a car fair just before the launch of the Nano will definitely take both the car makers on an imminent battle. The primary objective of the car fair held by Maruti was to showcase a vast portfolio of Maruti cars and shell out good deals to lure customers.

Through the fair, Maruti also hoped to tap into semi-urban and rural areas where the car sales are slow. It was a three day fair with a special finance section to explain car financing and other deals to prospective buyers. The fair was a big success with almost 20 cars sold out on the first day.

Was this an attempt to announce deals, discounts and offers? Or was this a call for battle with the Tata?

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Tata Motors Tweaks Nano Delivery
Prospective customers of Tata Motors Nano have shifted their interest from September Nano to 2009 Nano. By this we mean that all those customers who were eagerly waiting for the launch of the Nano are now planning to wait another few months to buy Nano variants.

Even though the first version of the Nano has not yet launched, Tata Motors has made an announcement to launch better versions of the Nano in early 2009. The company themselves spread the speculations that the proposed versions will be better in terms of comfort, performance and fuel efficiency.

The Nano was mainly targeted towards first time buyers who were not disposed to buying high-cost, but if the company plans to roll out better cars in the same price segment then the target of buyers’ increases. A first time car buyer who has waited so long to buy a car will willingly wait a few extra months to buy the best car falling within his/her price range.

With this shift in interest, the company is planning to space the launch with less deliveries in October 2008 and more in January 2009. According to the company, this will help them balance the car sales better.

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Thursday, 17 July 2008

Will Volkswagen Small Car compete with Nano?

German auto major Volkswagen announces to launch a small car in 2010. The production for this car will start at its upcoming Greenfield plant at Chakan in Pune. Most car consumers have a belief that the proposed small car will compete with the Nano and decrease Tata’s market share.

However, the industry news is that the small car from Volkswagen is a premium small car. The only thing common between the Volkswagen small car and the Nano is the tag “small car”. Volkswagen’s small car will be loaded with luxuries and accessories to enhance the comfort level and performance of the car.

There are many Indian consumers who are currently in the hunt for a small car because of increasing on-road traffic. However, these consumers are wary of giving up the luxuries that sedans or SUVs offer. In such cases, a small car embodied with luxuries, comfortable accessories, and a fuel efficient engine wins the race to lure a wide range of car consumers.

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Friday, 4 July 2008

Nano’s Variants are on the Way

Even though the Nano is yet to launch, speculations of Nano’s variants is in the air. Tata Motors is planning to roll out Nano variants to meet the challenges offered by the government and the market. Increase in fuel prices, environmental issues and fuel economy is expected to be resolved by the new models of the Nano.

The company is prepared for the upcoming challenges and is emphasising completely on the environment friendly and fuel economic aspects. New variants are also at present under development and are expected to meet the changing requirements of global car markets.

Will Tata be successful in meeting the challenges? Will it be able to bridge the gap between infrastructure, luxury, lifestyle, energy and power?

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Thursday, 3 July 2008

Nano will get components from Kinetic

Tata Nano
Kinetic Engineering is all set to start supplying component for Tata Motors small car project within the next two months. Good for the wonder car, the Nano, it will no more depend on other suppliers as the Kinetic Engineering is setting up assembly plant within the Singur plant and also at the Ahmednagar factory. And with the in house supply of the components the production work will speed up.

It is worth mentioning that with this, the Kinetic engineering will have a good comeback. Since last two years, the company has been undergoing an extensive restructuring and now it has diverted its two wheeler business towards auto components supply. Well, both the enterprise will be equally benefitted.

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Friday, 20 June 2008

Cheap Car but Expensive Loan

Nano ready to roll out with expensive loans! Tata’s newest and cheapest car is ready to roll out on Indian roads. The car has brought a great threat to car financers.

It is believed that for a car of Rs 1 lakh, none of the well-off people will apply for car loan. The loan applicants will include people with much lower incomes and the number would definitely be high. Most of the private financers have decided not to finance the Nano.

The interest rate of the Nano car loan is expected to be about 18%. The company proposed the design and production of this car for the people who can’t afford high priced cars. But the increased loan interest is compensating for the low cost price.

Don’t you think it’s again a big demarcation between the rich and poor? This is an expected delinquency during the launch. Rest, let’s wait and watch!

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Tuesday, 6 May 2008

Tata among global brands

We know that everyone has enough of Tata lately. Since January it has been in news for several reasons like launching the world’s cheapest car to acquiring the ultra luxurious brand of Jaguar and Land Rover in March last week. But the company does not fail to impress the hardcore business houses of the world. Among the Indian car manufacturer, it is fast rising and the most well known name in the world.

Tata is the first Indian brand to achieve a position in the list of largest global brands.
It ranks 57th among the top hundred brands of the world. Part of the credit for achieving this position goes to acquisition of British car brands Jaguar and Land Rover. The buyout has pushed the Indian company to global limelight.

We hope that the company may just scale the number higher when the little wonder Nano is launched in October-November this year.

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Friday, 18 April 2008

Only 50 thousand Nanos for 2008 -2009

When Tata Motors announced the availability of Rs 1 lakh car Nano by October many were left wondering what would be the situation of our already overcrowded roads. But this fear seems not to be a reality in the near past. News is that Tata Motors will be rolling out just 50,000 cars from its Singur plant during 2008–09.

Vendors associated with the people's car project told expect an output of around 15,000 units between September and December going up briskly to 35,000 units during January-March of this fiscal.

Tata Motors has already announced that the bulk production would only start in 2008–10. Besides its plant in India, Tata Motors has plans to manufacture and assemble Nano cars in South Africa for the African market.

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