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Thursday, 25 September 2008

Mitsubishi Enters Small Car Stable

India has become a symbol for small cars!

A number of small cars are in line to enter the Indian car market. First, Nano made an approach to roll out a small and cheap car on Indian roads. Following the trend, Hyundai Motor India, Honda Seil India, Maruti Suzuki, GM and now Mitsubishi also plans to introduce their small cars in the Indian market.

Doesn’t it look like that Indian car manufacturers are on their way to establish a small car stable?

Mitsubishi’s small car will be introduced in markets like India and China somewhere in 2010. This forthcoming global car will have a rear engine similar to the one in Nano. Though the position of the engine is same, the performance, economics and capacity vary. The new car will come with a 1.0 litre engine.

So know, who is next in line for small car race?

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Wednesday, 17 September 2008

Finally Lands the Outlander

After a series of continuous speculations regarding the launch of Mitsubishi Outlander, the company finally decides to introduce its Outlander in October.

The new SUV will compete with the highly successful SUVs like Honda CR-V and Chevrolet Captiva. Outlander will roll out in the Indian market with 5 seating capacity, spilt tail-gate, Rockford music system, stability control package, and variety of attractive features.

Outlander will come with a petrol version having an engine capacity of 2.4L churning out 170 bhp. An optional transmission system including a six-speed manual gearbox and an automatic with paddle shifts makes this SUV an even more competitive.

Priced between Rs 18 lakh and Rs 20 lakh, Mitsubishi Outlander will prove to be a sensation in the SUV segment.

Is the car launched with an aim to compete Honda CR-V and Chevrolet Captiva? Or it’s just a coincidence?

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Monday, 18 August 2008

Car Customisations Leads the Indian Car Industry

The market of car customisation is on the cards. The Indian car industry is now dominated by customised cars.

Legendary cars are undergoing customisation to meet the changing needs of individual customers. The art of customising cars has also given an opportunity to the industry to produce better and more reliable car models.

Now you can jazz up your car with anything you like. Most of the car manufacturers including the Volkswagen, Ford, Chevrolet and the Mitsubishi offer all its customers an incredible opportunity to customise their own cars.

The major areas where customisation can be done are car wheels, entertainment systems, restyling products, suspension pieces and under the hood. Today, the car customisation industry in India is powered with vibrant hot rod, street rod and muscle car culture. Hot rods and street rods are adorned with better and more powerful engines whereas muscle cars behold powerful engines. All the modifications are made with deep consideration of the choices, likes and desires of the customers.

The Ambassador, Fiat Padmini and the Mitsubishi Lancer are some of the best modified and customised Indian cars if you are hunting for a hot rod or a muscle car.

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Tuesday, 1 April 2008

Mitsubishi wants more

Has India become a decisive factor in Mitsubishi’s business strategy? It does looks like that if you see at the new products planned for India. The Japanese company is planning to introduce the i–MiEV, an electric car and the very stylish SUV Outlander next year in India.

It seems that the company does not want to rest on its laurels gained in past. The company is already selling Lancer, Cedia, Monetro and Pajero. The company is now eyeing luxury SUV segment by launching Outlander and is also planning to introduce the first international brand electric car in India. The company has re-defined luxury cars in India. It can do the same in future. It is clearly targeting other Japanese car manufacturers Honda and Maruti-Suzuki who have already established themselves in India.

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Thursday, 13 December 2007

Auto maker is fined
It was shocking to note that the Hindustan Motors, one of the most well known automobile houses in India, has been fined for selling a defective Mitsubishi Lancer car.

The state consumer commission has asked the company to pay the car owner Rs. 11.75 Lakh along with the refund amount within a month or the vehicle should be replaced. The commission noted that the engine, which is the heart of the car, had a manufacturing defect and rejected the company’s appeal that no other defects were found on the car.

On reading the article on the website, as a car owner myself, I suddenly felt vulnerable to car maker’s mercy. It is not always that we check the car completely when purchasing a car, and take the manufacturer and dealers word as truth. In this case the manufacturer would have earned golden points if the defective car was replaced immediately with a new one. But Indian auto makers still want to take a consumer for a ride.

For every petitioner like Ravinder Pal Singh, there are thousands who cannot fight the big auto companies and would rather choose the easiest way out. With the economy going at the current rate, thousands of cars will roll out of manufacturer sites every year and it would be nice if they gave immediate remedies to consumer woes. But, I think this is asking for too much.

Article submitted by Radhakrishnan

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Tuesday, 6 November 2007

Age no bar, his magic continues on road!
He's undoubtedly the reigning king of Bollywood; Carazoo wishes Shah Rukh Khan a very happy birthday. This gizmo loving actor drives a bright red Pajero.

The Mitsubishi Pajero was a Sport Utility Vehicle (SUV) manufactured by Mitsubishi Motors in November 1973. In 24 years, it has gone through complete redesigns four times and now has a lower and wider stance compared to it predecessors.

The fourth generation was introduced at the Paris Motor Show on September 30, 2006 with new interior styling. This was also accompanied by enhanced safety with dual-stage SRS front airbags as well as new side-impact and curtain airbags.

This new Pajero has a lower center of gravity for better on-road handling manners, whilst the new body has over three hundred per cent more twisting firmness. However, what revolutionizes this Pajero is that it utilizes a unibody (a one-piece frame and body structure) construction, as opposed to the previous body-on-frame (box-ladder). This helps in providing a longer suspension stroke. Its fuel tank is now strategically placed between the axles for better safety.

King Khan surely enjoys driving this widely-dreamt racing car, but his journey to this Pajero was not all smooth sailing, his first car was a Maruti Omni. Wish you luck SRK!

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Wednesday, 31 October 2007

Pre-owned car industry to get a boom in India
What you say about used cars? How will it be if you buy a used Mitsubishi Lancer or a used Ford Icon and alter it with sporty designs? Will it look sporty if you put a nice spoiler on the rear of your car and cut short the ground clearance? Go Vroooom. The Indian youth needs more designs rather than the usual black or white or red. It’s time to get your dream cars in India’s used car market at an affordable price. The global auto majors are looking for potential buyers of their vehicles in India’s used car market.

India’s used car market has had a lone voyager in Maruti and its TrueValue program. Now, Honda’s Auto Terrace, Toyota You Trust brand, Hyundai’s Hyundai Advantage, and Ford’s Ford Assured used car programs have entered the Indian car market. Statistics say that the used-car market counts for one million units across India. This industry is expected to grow bigger faster than in past years.

Here is the current scenario of the pre-owned cars industry in India. Toyota’s You Trust venture is all set to roll out at leading dealerships across the country by October end 2007. Honda is ready with their new team trained to focus only on its used-car program called Auto Terrace. The company’s used-car program is currently running in a small way and is expected to be a success soon. Ford Assurance and Hyundai Advantage programs are also doing competitively well in the industry. Last, but definitely not the least, our car guru Maruti is at the top with more than 90,000 used cars units sold through its True Value network.

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Monday, 15 October 2007

New environment friendly Mitsubishi Cedia
Hindustan Motors India with Mitsubishi recently unveiled Cedia Select that uses dual fuel - petrol and ALPG (Auto Liquid Petroleum Gas). This dual fueled Cedia is low on emission and is high on performance. Highly developed microprocessor organized technology helps the vehicle to give good mileage on both the fuels without negotiating on performance.

This new variant is fitted with “sequent” technology to manage the fuel economy when the vehicle is running on LPG. The Cedia Select is capable of covering 1000 kms with a full tank of 50 liter petrol and 48 liter LPG.

Dual-fueled Cedia Select comes with loads of striking features including airbags, ABS with electronic brake distribution (EBD), CD/MP3 player, wood and metal-trimmed interiors, windshield antennae, and alloy wheels. All these are made available for just rupees 8.60 lakh (ex-showroom Delhi).

This is the best vehicle to choose to save our environment without compromising on fuel economy and performance. The dual fuel system in the new Cedia comes as a factory fitted equipment. The emission is relatively low while using both types of fuel. Hope other companies follow this example and that the various states in India soon accept and adapt to this technology in vehicles.

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Thursday, 4 October 2007

Land Rover to cruise LR2 in India
Land Rover, the top rated British automobile manufacturer, is all set to make a debut of its compact SUV, LR2 in India. Navnit Motors, Land Rover's sole Indian distributor is planning to get LR2 to launch in India.

The LR2 is expected to be the cheapest variant from Land Rover in India. It would be priced at around Rs 35-lakh ex-showroom. It might be the increasing demands in the Indian auto-market that has made Land Rover take this decision. The distributor of Land Rover in India expects to double the annual volume to over 60 units this year.

This strictly muscular LR2 is very luxurious and that plays an important role in the Land Rover's portfolio. A definite winner for all those macho Indian men. It is the most fuel-efficient model from Landy. It caters to more adventurous drivers. The LR2 could well be the best looking SUV on the road today. When it joins the Indian market frenzy, it will compete with cheaper SUVs such as the Honda CR-V, Hyundai Tucson, and Maruti Grand Vitara or the Mitsubishi Montero that falls in about the same price range. Doesn’t look like a tough fight unless price gets in the way!

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Monday, 1 October 2007

Mitsubishi wants to make an ‘India Car’ too
Since Mitsubishi’s collaboration with Hindustan Motors (HM) about a decade ago, it has released an array of popular Sedans and SUVs, but not a single vehicle in the most popular Hatchback segment. With the announcement of an official launch date for the ‘1-lakh car’ by Tata Motors, other auto manufacturers are keen to compete.

Mitsubishi is considering introducing its new model ‘i’ to India. The ‘i concept’ car debuted at the 2003 Frankfurt Motor Show. The egg-shaped vehicle carried a 999 cc engine that boasted of a very impressive mileage of 33 kms per litre. It also carried a Mitsubishi Smart Idling (MSI) system which turns off the engine automatically when the vehicle is stationary and can restart it within 0.2 seconds.

The ‘i’ that launched in January 2006, comes with an ultra-efficient lightweight turbocharged 660 cc petrol engine and a 4-speed automatic transmission. It sports a wide door, sufficient room for 4 passengers, split-folding rear seats, and alloy wheels. The engine emissions are environment friendly.

It is priced a little too high in the European market. With the co-operation of Hindustan Motors (HM), Mitsubishi could introduce a small car, based on the i-car platform, in India. Vehicle cost could be reduced by sourcing parts locally and by stripping out some of the expensive on-board equipment.

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