Ford Motor Company is planning to sprinkle its best selling perfume in the India market. And this is just the start of a merchandising drive by the legendary American carmaker. It also has its line of apparels, toys and car accessories in the pipeline.
Iconic Harley-Davidson Motor Company is going to foray in the Indian automotive world by the end of 2009. Apart from its bikes, the company will launch its range of merchandise. The cult motorcycle manufacturer offers jackets, coffee mugs, lighters, boots, pillow covers and in some cases even Spider Man tees for kids. Nearly 15-20 per cent of its revenue comes from its merchandise.
It’s just not the global auto manufacturers who are working on a merchandising plan. Our desi auto makers are also in the race. Bajaj Auto, which is all set to launch a low-cost car with Nissan-Renault, is working on its merchandising strategy. Soon, we will see Bajaj Auto’s merchandise line in their showrooms. Next to jump on the merchandise bandwagon is none other than Royal Enfield, the Indian equivalent of Harley-Davidson.
Ferrari already sells its merchandise in India. Its products include perfume, toys, watch among many others. We also have merchandise from car giants like Porsche, Lamborghini and Jaguar.
Labels: Car-Accessories, Ferrari-Perfume, Ferrari-Toys, Ford-Motor-Company, Merchandise, Merchandise-From-Ford-Motor-Company
