Indian Car Blog - Carazoo.com

Well, some of the Maruti Suzuki dealers based in New Delhi have revealed that the company has started despatching the new Alto, which complies with the new BS-IV emission norms.

The new Alto has not been subjected to any major changes. It features the same 796cc MPFI petrol engine 3-cylinder, 4 valves per with 32bit ECM, which powered the BS III compliant Alto. There have been a few minor tweaks in the interiors. The seats, now, have integrated headrests. The BS IV compliant Alto comes in trims, LX, LXI and STD, and is available in metallic and non-metallic versions.

But another upgrade that was expected from Maruti Suzuki is, actually, missing. Yes, we are talking about the price of the Alto. Maruti Suzuki has gone one step ahead to beat the competition. The new BS IV complaint Alto will maintain its former price tag across the country.

Maruti Suzuki has a good line up of cars to be launched, including the Wagon R. The company is trying its best to touch the one crore cumulative production figure by March 2011. Maruti Suzuki started its operations in 1983 and since then it has maintained an excellent sales report. Maruti Suzuki achieved the incredible 10 lakh production milestone this year and has sold a total of 88.1 lakh units in the past two decades.

“We are well on our way to producing over a crore cars by the end of this financial year,” said I.V. Rao, managing executive officer (engineering), Maruti Suzuki India Limited, said. Separately, Mayank Pareek, Maruti Suzuki’s executive officer, marketing and sales, told, "The industry is on the verge of attaining the critical mass, which is required for the jump to the next level. Looking at the demographics, we will far exceed the 3million sales figure projected for 2015. My bet is that industry sales could be as high as 4.55-4.6 million units.

“At that level, market share loses meaning. Our aim is to be in a dominant leadership position." Pareek added: “We will predominantly remain a small car market despite all the theories of market graduating from small to big cars. At the end of the day, the Indian consumer will always look for value for money."

Maruti Suzuki recently phased out its iconic model Maruti 800, due to the new emission norms. Despite that the company is in high spirits and is expecting to reach the annual sales target of 4.5-4.6 million cars much before the projected 2015.

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Indian Car market leader, Maruti Suzuki India Limited sold a total of 87, 807 vehicles in November 2009. This also includes 11,448 units of exports. The company had sold 47,704 vehicles in the domestic market in November 2008.

The company stated in a release that, November 2008 was exceptionally low sales month, due to impact of economic slowdown.

The 60.1 percent domestic sales growth in November 2009 is calculated on a low base of November 2008 when the industry was in the midst of worst ever slowdown.

Compared to November 2007 (65,216 units) Maruti Suzuki’s domestic sales have grown 17.1percent.
Similarly, for the period April-November 2009 (v/s April-November 2007, 4,66,232 units) the domestic sales growth is 18.9 percent.

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India’s number one car maker Maruti Suzuki is in its 27th year. The company was established in 1982 as Maruti Udyog after Indian Government joined hands with Japanese car major Suzuki Motor Corporation to produce cars. Maruti Udyog was renamed to Maruti Suzuki India Limited on 17 September 2007.

The Maruti 800 was the flag ship and the first car from Maruti Udyog to be launched in India on 14th December, 1983. This small family car brought in an auto revolution in India. In all these years, the car company has been successful in driving out more than 80 Lakh cars from its Gurgaon and Manesar facilities.

The company began with producing 844 units in the first year in its facility plant at Gurgaon and now in its 27th year of producing cars and after 81,05,228 cars of its 14 models on roads, it is still going strong with the backing of the people of India.

The Maruti 800 alone accounts for over 27 Lakh units and more than 25 Lakh units of this model were sold in the Indian car market and the rest were exported.
Maruti Suzuki achieved the benchmark of one Lakh units in the month of September, 1986. In the next twenty years, it manufactured 40 Lakh units and was effective in making another 40 Lakh units within a period of six years.

Last month the Maruti Suzuki India Limited (MSIL) built 86,630 units, which is the highest ever in a month.

The Indian car giant has contributed about Rs 50,000 Crore to the national exchequer. The company is now undertaking an investment programme of Rs 9,000 Crore which includes adding a new facility at Manesar and increasing the capacity of the Gurgaon plant, besides ramping up Research and Development (R&D) activities and coming up with new variants.

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