Why are you all still sleeping? Wake up dear; it’s time for us to park the Spark. General Motors India, after reducing the price tag of Chevrolet Spark, is becoming more and more aggressive about the sales. The company feels that even after such a heavy discount, customers are not reaching them. Is this because consumers are not aware of the discounts or consumers just don’t want to buy any car at this point of inflation?
The company feels the need to publicise and market the offer with wider and better strategies. General Motors is rolling out with integrated marketing campaign revolving around Spark. The offer is available for a limited period to meet the needs of prospective buyers.
The campaign strategy has made a wide appearance through various communication and advertisement sources like television, radio, newspapers, magazines, cinemas, multiplex, hoardings, SMS, e-direct mailers, in-mall displays, showroom advertisement and rural activation. The company has not left any means of communication available today to ensure that each and every consumer is addressed by the discount offer.
Labels: General-Motors, Marketing-Strategies
