The Lamborghini car is one of the most expensive cars in India and I would guess that it would face no competition in its segment, but that does not keep the Lambo from marketing its brand!
American Express has presented an opportunity for its platinum card members to win a Lamborghini Gallardo. The Italian auto manufacturer, Lamborghini is well-known for participating in such type of offers. All platinum card holders are eligible for the competition. They earn one point every time the card is swiped for expenses worth Rs 10,000 or above and win a chance to enter the draw. The card member increases his chance of winning the dream machine by making more purchases and piling his entries for the draw. The competition was launched during Christmas in 2007 and will continue till April 30, 2008.
So, all platinum card holders gear up, and swipe. It might just make you an owner of the Lamborghini Gallardo - the ultimate sports car in India!
American Express has presented an opportunity for its platinum card members to win a Lamborghini Gallardo. The Italian auto manufacturer, Lamborghini is well-known for participating in such type of offers. All platinum card holders are eligible for the competition. They earn one point every time the card is swiped for expenses worth Rs 10,000 or above and win a chance to enter the draw. The card member increases his chance of winning the dream machine by making more purchases and piling his entries for the draw. The competition was launched during Christmas in 2007 and will continue till April 30, 2008.
So, all platinum card holders gear up, and swipe. It might just make you an owner of the Lamborghini Gallardo - the ultimate sports car in India!
Labels: Car market competition, High-end luxury sports cars, Lamborgini, Marketing strategies
