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Thursday, 30 April 2009
Mahindra’s traditional jeep got lost somewhere in the crowd of new car models. But a classic is always an exemplary possessing a great value. In order to get its charm back, Mahindra is offering its traditional jeep ‘Mahindra Classic’ with a Souvenir Concept. Available on order from Mahindra customisation, everything about this jeep is special and the new Souvenir is developed according to buyer’s specification. It is powered by the tried-and trusted MOl TC diesel engine and has the option of both two-wheel drive and four-wheel drive. The Souvenir concept is the closest clone of the Mahindra Classic. The colour coded interiors of the Souvenir Concept is complimented with front bucket seats with arm rest, rear bucket seats with arm rest, seat belts for all seats, customised upholstery, colour coded custom carpeting & mats, roll cage assembly in powder coated black, roll cage padding in black, and custom-built dash panel in matt black finish. The exterior is classy with custom-made front bull bar in stainless steel, front grill mesh in powder coated black, auxiliary twin lamps mounted on front guard in transparent lens, head lamp grill guard in powder coated black, modified front wheel fenders to inset the parking lamp assembly, custom styled wheel arches in matt black finish, modified windscreen assembly with drop down mechanism, supports on bonnet for windscreen, custom painted body shell, alloy wheels with broader tyres, custom-made side guards in stainless steel, custom-made rear guard in stainless steel, modified body shell & re-panelling, and custom styled foldable roof canopy in black. Don’t delay to grab the opportunity to own a fully customised Mahindra jeep. Share your innovative ideas with the engineers and drive home the classically traditional Mahindra Souvenir Concept.  
Labels: Customised-Cars, Mahindra-Cars, Mahindra-Souvenir
Tuesday, 17 February 2009
All Scorpio and Bolero car owners can now experience a hassle-free tuning of their cars at Mahindra service camp to be held between Feb 10 and Feb 25. This special service camp is an extend hand of company's ‘With U Hamesha’ campaign that assures to offer the best of its service to its customers. The unique customer-centric service camp will take place at all Mahindra dealership across the country where customers can avail services like free 75 point check-up for their cars, discounts on spares and accessories, exchange facility via X-mart (the pre-owned car exchange counter at Mahindra dealerships). The company will also install stalls where consumers can directly interact with manufacturers for various brands of car batteries and tyres for their vehicle’s inspection and maintenance related tips. Undoubtedly, this type of camp will immensely benefit consumers as well as the company. Consumers will get the chance to service their cars with the company’s highly skilled technicians which in turn will build a reliable brand image for the company. Labels: Car-Service-Camp, Mahindra-Cars, Mahindra-Scorpio
Thursday, 27 November 2008
Eight winners from across the country drove away the New Collection Logan for free. We all know that with the introduction of New Collection Mahindra-Renault Logan, the company had commenced an exciting promotional offer, popularly titled as ‘Chaabi mein gaadi’. After the announcement of the offer, Logan keys were distributed to about 8 Lakh prospective Logan customers who got an opportunity to win the Logan if they had the right key to the car. Mahindra worked on a concept of lock-n-key and announced eight units of the New Collection Logan for lucky customers whose keys fit in the right car in the showroom. Excitingly, the lucky winners from Mumbai, Jaipur, and Delhi went home with a Logan. This was a thrilling and appealing offer from Mahindra. With attention of huge mass of people, Mahindra also enjoyed this marketing campaign. Labels: Mahindra-Cars, Mahindra-Renault-Logan
Monday, 17 November 2008
 Mahindra Scorpio is fast running on Indian roads and is soon going to hit the Chinese shores. Mahindra has already prepared itself to make its debut in the American market with its highly successful Scorpio and proposed car Xylo. Now, when the company is ready for an international move, it also wishes to celebrate a splashing debut in China. China is considered to be the second largest car market after US and so the company feels that a hit on Chinese roads will bear sweet fruits. Mahindra has its presence in the country in terms of tractors but now it is evaluating the possibilities and potentials of introducing SUVs to the market. Earlier the company stayed back because of the strict government regulations. But now it feels that international expansion is required for a prosperous growth in the industry. Labels: Car-Market, Mahindra-Cars, SUVs
Friday, 24 October 2008
Mahindra & Mahindra has introduced an all new and path-breaking technology in the country, named as Micro-Hybrid technology. This new technology has been introduced in its highly successful car, the Mahindra Scorpio and Mahindra Bolero.
You would be glad to know that this new technology is clubbed with the FuelSmart system. Successfully, this new system is designed with support from Bosch to deliver an average fuel saving of nearly five percent more than the original version. The innovative technology also enables automatic turn-off of the car engine when idle or neutral. If you own any one of the two Mahindra cars, Scorpio or Bolero, you have a good chance to reduce the expense on fuel. Not only that, further the company also has plans to introduce the concept in all its premium car models along with the upcoming car, Mahindra Ingenio. So, later a wider option would be open for Mahindra car lovers. Labels: Mahindra-Cars, New-Technology
Friday, 3 October 2008
Mahindra & Mahindra has introduced a non-competitive, off-road rally, known as ‘The Mahindra Great Escape’. This rally is aimed at encouraging customers to test the strength and viability of Mahindra cars. The company challenges a smooth ride on runways and tarmac as well as in terrain and bumpy forest areas. This event is held in Rajasthan and off-reading enthusiasts across the world are eagerly anticipated to drive the entire range of Mahindra cars on a challenging route. This challenging route across the desert areas of Rajasthan comprises sand dunes, rocky patches, sheer drops, and steep inclines. This event not only examines the mettle of the car but also the driver. Join Claire and David from Australia, are the known off-roaders who have participated in the 41st Annual Great Escape. By testing the strength, durability, and reliability of its own cars, Mahindra has got hold of a simple way to lure waning customers. Labels: Mahindra and Mahindra, Mahindra-Cars, Mahindra-Great-Escape
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