Just the other day we mentioned that the Mahindra Renault Logan would come out with a smaller body. The dealers were burdened with the existing car stock and the makers too were annoyed. Just 500 units of the Logan were being sold every month. Mahindra-Renault decided to offer a discount of Rs 50,000 on the petrol variant and Rs 18,000 discount on the diesel counterpart. All this would be in addition to the corporate discounts that employees from certain organizations already enjoy. If you thought that that wasn’t good enough, here’s something more.The sales this year had gone so high for almost all cars. They walked with heads held high. Just then, post union budget, the steel prices went up and so did the car manufacturing costs. The manufacturers may have thought that the car prices could further be increased. However, that will not happen. The sales have gone very low now. Car makers say that the recent increase in excise duty has impacted the new car bookings. In a few days, the BS-IV emission norms will be effective in 13 cities.
The fact is that more than 50 per cent of the car sales volumes in the months of January and February 2010 came from these cities. So, the existing car stocks need to be cleared before that. What do you think the manufacturers are doing to clear the space?
Offering huge discounts seems to be the only solution. Car sales this month have gone so slow that the manufacturers are getting a little worried. So, their discounts this year are 10 to 15 per cent higher than last year. Once the cars are upgraded to the new emission norms, the prices are surely going to rise. Isn’t it better to buy one before that?
The discounts, right now, range from Rs 25,000 to Rs 50,000. Whoa! Isn’t that a real good deal? The multi-brand outlets are topping it with an additional Rs 10,000 to Rs 15,000 discount on the smaller cars. If you think this is too good to be true, hurry and grab a car before it’s too late. These multi-brand outlets buy cars in bulk from dealers and so, they get a better discount. At a time when the sales are real low, why not pass on the additional discount on to the customer? That would be a great idea and they are doing it. There will be an Rs 35,000 discount on the Spark with a three-year maintenance package too.
While Maruti Suzuki dealers are giving a discount of Rs 42,000 on the WagonR and Rs 26,000 on the Alto, you can expect an additional discount of Rs 10,000 and Rs 9,000 respectively from multi-brand outlets on these cars. The Ritz and Estilo from Maruti come with Rs 27,000 discount when bought from dealers. The same cars are being offered at multi-brand outlets at Rs 33,000 and Rs 37,000 discounts respectively.
The Mahindra Xylo and Logan come with a discount of Rs 50,000 while multi-brand outlets sell it with an additional Rs 5,000 and Rs 15,000 discount respectively on the two cars. The Hyundai i10 and Santro come with Rs 28,000 and Rs 26,000 discount tags.
Resellers are offering the same vehicles with discounts of Rs 35,000. Tata Indica Xeta comes with a discount of Rs 30,000 and resellers are offering the same with an additional discount of Rs 8,000. Whoa! Mighty discounts everywhere and everyone benefits. Long live the discount deals.
Labels: BS-IV norms, Car-Cost, Car-Discount-Scheme, Car-Discounts, Car-prices, Car-Sales, Cheap-Cars, Discounted-Cars, Emission-Norms, Low-Cost-Cars, Low-Prices-on-Cars
