Volkswagen Jetta has entered the Indian car market with a competitive approach. The car belongs to the same segment as Skoda Laura, Honda Civic and Toyota Corolla. The tough competition between Jetta, Civic and Corolla is not a matter of concern but the Indian car market will keep a close watch on the affects that Jetta’s appearance will have on its cousin Laura.
The Indian market has often seen products from two different makes of the same manufacturer enter the fray, but manufacturers were careful not to launch cars in the same segment as their brother or sister concern. Jetta and Laura are cousins that belong to the same segment and are equally priced somewhere between the range of Rs 13-16 Lakh. This is what will give birth to a new competition scenario.
Jetta’s appeal is ordinary for German roads, but the design and style will win over Indian audiences. The car appears to be a better remake of the Volkswagen Passat and can be compared to the last generation European Honda Accord. However, exterior styling is where the similarities end.
Skoda Laura is a classy car based on the A5 platform and comes with high-end technologies and a dynamic design. The car is exclusively customized to meet Indian weather and road conditions. The performance of the car is par excellence. Jetta might cannibalize the sale figures of the Skoda Laura and if that happens, Skoda would definitely not like it.
Labels: jetta, Laura, Skoda, Volkswagen
