The process of acquisition of prestigious British car brands Jaguar and Land Rover is finally nearing completion. It seemed to drag on forever. Ford is finally signing on the dotted line to hand over the brands to Tata Motors. They hope to wrap the whole thing up by 26th March.
The JLR deal has generated much interest in the global media. Tata Motors got very bad press coverage from US and UK. Inspite of it all, they have finally closed the deal. There were a series of hurdles in Tata’s way towards these acquisitions. After clearing these hurdles one at a time, the company is finally set to acquire Jaguar and Land Rover completely.
Labels: british cars, Ford, Jaguar, Land Rover, Tata Motors
I am completely excited about the Jaguar and
Tata scenario unfolding in the
US. Get set going for the Jaguar-Tata production plan. As per media reports, Jaguar has displayed its new models to the Tata Group, its new parents.
Tata Motors was named as preferred bidder by the car giant Ford for sale of its two Brit luxury brands, Jaguar and Land Rover, after evaluating interests by Mahindra and Mahindra and the private equity firm OneEquity.
This definitely looks like the Ford Group in the US has made up their minds and that soon Indian roads may be swarming with Land Rover and Jaguar brands!
Labels: Ford, Jaguar, Land Rover, Tata
Recent reports in the Western press about
Tata motors’ prospective takeover of the Land Rover and Jaguar brands have raised a few disturbing questions. News analysis and blogs seem perturbed by Tata’s bid for the iconic British brands. The Western media raises the phantom issue of brand image dilution at the hands of the Tata’s; a car manufacturer they associate with the world’s cheapest car – the infamous one-lakh car. Their premise is that the image of the big brands that Tata is eyeing may take a beating as a result of this.
Does the argument hold water? Another question is whether Western car enthusiasts are really so baffled by the change of ownership that they would overlook the survival of Land Rover and Jaguar. Yet another question is, why such discomfiture on the part of some journalists and bloggers? Do people really have so much idle time as to waste it on such issues? Are vested interests in act here? If not the common people, then who’s writing such obnoxious stuff? The answers to these questions deliver a clearer picture of the situation.
As far as the Tatas are concerned, their business credentials are solid. Tata is not just a business conglomerate but a business house that has contributed immensely to the making of modern India. Tatas belong to a generation of conscientious businessmen; a generation of yore who believed in giving back to society from what they got. The Indian Institute of Science and Tata Institute of Fundamental Research stand testimony to their benevolence. In India, the Tatas are clearly seen as ‘businessmen with professionalism’. The conglomerate has always been led by a visionary businessman, be it the founder Jamshedji or the current leader Ratanji. Tata’s business success is a story of India’s rising economic strength.
It’s not the question of Tatas winning or losing the bid for Jaguar and Land Rover. They have won many a time and have also lost on a few occasions. The outcome of the bid is by no means a standard to gauge the Indian
car maker. It will not mean the world if they win and will definitely not be the end of the road if they lose. But, is there anyone else who has stepped up to the task at hand? Only a handful of companies have actually filed for the bid and now only two remain in the race, one of them being a private equity entity - EquityOne.
In this case, what’s really disturbing is the scale of dissemination of such ideology. Would Western car buyers really want to know who made the car they are driving or where it came from? The current views are clearly an indication of restlessness and a result of the propagation of an old belief system pertaining to developing countries. Be what it may, Asia is truly rising.
Article submitted by Krishnaraj ShastriLabels: Jaguar, Land Rover, One-Lakh-Rupee-Car, Tata
Indian automotive firms are in fact getting lofty. India’s major auto company,
Tata Motors, is aiming at
Land Rover and
Jaguar, which are a division of
Ford Motors. If Tata’s flourish in this proposal, it would emerge as India's largest firm to take-over foreign deals.
Ford Motors is planning to give-away Jaguar and Land Rover, for which the country’s biggest automobile manufacturer (Tata) is directing its consultants to evaluate the virtues of a joint venture. Regarding this deal Tata’s have turned tight-lipped. The Telegraph said, “Tata Motors' evaluation of a bid was at an 'exploratory' stage and may not lead to a formal bid for the two brands”.
Earlier this year Tata Steel also bought Anglo-Dutch steel company Corus, which obviously widened its business. Though the other major companies are involved in this rat-race it is almost certain that in future Tata Motors will be parenting Ford’s children.
Labels: Jaguar, Land Rover, rat-race, Tata aims to grab foreign deals
