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Wednesday, 20 August 2008

Fiat and Tata Extends Partnership

The Tata Motors had signed a memorandum with Fiat to market and sell the ultra-cheap car, Tata Nano, overseas. Both the companies now plan to extend their partnership for the success of Jaguar and Land Rover as well.

Tata is working on to design next generation engines for Jaguar and Land Rover that will deliver better fuel economy in accordance to the new European CO2 emission norms. Fiat is already in alliance with BMW for parts development, now Tata plans to extend the partnership with Fiat for designing the engine and transmission for Jaguar and Land Rover(JLR).

Currently, Ford Motors supplies engines to JLR. Once the fuel economic engines come into picture, JLR will put a halt to its contract with Ford.

The venture refuses to give any kind of details on the extended partnership. Are the companies still planning to extend the alliance for some other cause? Will they become lifetime partners?

All these are left unanswered!

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Monday, 4 August 2008

Jaguar and Land Rover Drives Home

British auto manufacturers, Jaguar and Land Rover, are now Indian. Recently the leading Indian auto major, Tata Motors, have taken over these two brands and the great Ratan Tata is now the chairman of these companies.

Both Jaguar and Land Rover now drives to India with Tata. The powerful Tata is now putting in assiduous efforts to expand the reach of these brands in the growing markets across the globe. India is their first target and a team from the company is driving to India to study the high potential Indian market along with the possibilities, opportunities and challenges in offered by the country.

Even though Jaguar and Land Rover are British companies, these are well known in the Indian market. Tata will not face much problem in selling these brands. Ratan Tata has promised to increase the brand value of these companies in the growing Indian market. The only challenge that Tata will face in selling these brands in India is the high import duty. High duties will make these cars costlier and beyond the reach of Indian customers.

Tata is expecting the luxury car segment to grow in India at a very fast pace. This expansion will definitely ease out the problem of high price tag.

Is Tata right in saying that the luxury car segment is growing? Will Tata be successful in taking Jag and Landie to a specified height? All are just answered questions!

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Thursday, 20 March 2008

Tata will get JLR on 26th

The process of acquisition of prestigious British car brands Jaguar and Land Rover is finally nearing completion. It seemed to drag on forever. Ford is finally signing on the dotted line to hand over the brands to Tata Motors. They hope to wrap the whole thing up by 26th March.

The JLR deal has generated much interest in the global media. Tata Motors got very bad press coverage from US and UK. Inspite of it all, they have finally closed the deal. There were a series of hurdles in Tata’s way towards these acquisitions. After clearing these hurdles one at a time, the company is finally set to acquire Jaguar and Land Rover completely.

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Tuesday, 29 January 2008

Jaguar displays new model lines to Tata
I am completely excited about the Jaguar and Tata scenario unfolding in the US. Get set going for the Jaguar-Tata production plan. As per media reports, Jaguar has displayed its new models to the Tata Group, its new parents.

Tata Motors was named as preferred bidder by the car giant Ford for sale of its two Brit luxury brands, Jaguar and Land Rover, after evaluating interests by Mahindra and Mahindra and the private equity firm OneEquity.

This definitely looks like the Ford Group in the US has made up their minds and that soon Indian roads may be swarming with Land Rover and Jaguar brands!

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Thursday, 27 December 2007

Questions raised by media attitude
Recent reports in the Western press about Tata motors’ prospective takeover of the Land Rover and Jaguar brands have raised a few disturbing questions. News analysis and blogs seem perturbed by Tata’s bid for the iconic British brands. The Western media raises the phantom issue of brand image dilution at the hands of the Tata’s; a car manufacturer they associate with the world’s cheapest car – the infamous one-lakh car. Their premise is that the image of the big brands that Tata is eyeing may take a beating as a result of this.

Does the argument hold water? Another question is whether Western car enthusiasts are really so baffled by the change of ownership that they would overlook the survival of Land Rover and Jaguar. Yet another question is, why such discomfiture on the part of some journalists and bloggers? Do people really have so much idle time as to waste it on such issues? Are vested interests in act here? If not the common people, then who’s writing such obnoxious stuff? The answers to these questions deliver a clearer picture of the situation.

As far as the Tatas are concerned, their business credentials are solid. Tata is not just a business conglomerate but a business house that has contributed immensely to the making of modern India. Tatas belong to a generation of conscientious businessmen; a generation of yore who believed in giving back to society from what they got. The Indian Institute of Science and Tata Institute of Fundamental Research stand testimony to their benevolence. In India, the Tatas are clearly seen as ‘businessmen with professionalism’. The conglomerate has always been led by a visionary businessman, be it the founder Jamshedji or the current leader Ratanji. Tata’s business success is a story of India’s rising economic strength.

It’s not the question of Tatas winning or losing the bid for Jaguar and Land Rover. They have won many a time and have also lost on a few occasions. The outcome of the bid is by no means a standard to gauge the Indian car maker. It will not mean the world if they win and will definitely not be the end of the road if they lose. But, is there anyone else who has stepped up to the task at hand? Only a handful of companies have actually filed for the bid and now only two remain in the race, one of them being a private equity entity - EquityOne.

In this case, what’s really disturbing is the scale of dissemination of such ideology. Would Western car buyers really want to know who made the car they are driving or where it came from? The current views are clearly an indication of restlessness and a result of the propagation of an old belief system pertaining to developing countries. Be what it may, Asia is truly rising.

Article submitted by Krishnaraj Shastri

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Thursday, 11 October 2007

Jaguar to introduce two more models by next year in India
Jaguar is planning to introduce two new models to the Indian market by next year. Invariable of the fact of whether Tata will buy Jaguar or not, the manufacturer is all-set to launch its models XF and X-type by late next year.

The models are expected to be sold by the sole Indian Land Rover dealer Navnit Motors. The XF model holds Jaguar’s future, though the model will not be rolled-out before March 2008. XF model will pose a tough tiff to the BMW 5-series and the Audi A6.

The X-type is based mostly on the Ford Mondeo model and is likely to adorn a price tag that reads between rupees 35-50 lakh. Next year end is a long time. Maybe by that time Jaguar would have sold itself to one of the other strong bidders. However, Tata should keep its hope alive!

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Monday, 23 July 2007

Tata - Indian automotive company aims high
Indian automotive firms are in fact getting lofty. India’s major auto company, Tata Motors, is aiming at Land Rover and Jaguar, which are a division of Ford Motors. If Tata’s flourish in this proposal, it would emerge as India's largest firm to take-over foreign deals.

Ford Motors is planning to give-away Jaguar and Land Rover, for which the country’s biggest automobile manufacturer (Tata) is directing its consultants to evaluate the virtues of a joint venture. Regarding this deal Tata’s have turned tight-lipped. The Telegraph said, “Tata Motors' evaluation of a bid was at an 'exploratory' stage and may not lead to a formal bid for the two brands”.

Earlier this year Tata Steel also bought Anglo-Dutch steel company Corus, which obviously widened its business. Though the other major companies are involved in this rat-race it is almost certain that in future Tata Motors will be parenting Ford’s children.

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