Indian Car Blog - Carazoo.com

We have the news of yet another dealership inaugural. Yes, this time it is Tata Motors. Tata Motors’ Premium Car Division publicized today the appointment of AMP Motors as the new Jaguar Land Rover dealership in New Delhi. Its first flagship store is in Mumbai and now, this new dealership is the second in India.

What do you think will be available in the new outlet? Will it display all cars from the company? Well, the complete product range is going to be available. It will showcase the Jaguar XJ, XF, XK 2, Discovery 4, Range Rover Sport and Range Rover. All these and more will be available in New Delhi, thanks to AMP Motors.

AMP Motors has set up two facilities in New Delhi. The first one is a centrally located boutique showroom at the premium Janpath area across Hotel Le Meridien. The second one is an integrated 3S facility at Mathure Road. Yes, it is in the automobile high street in Delhi. And yes, it offers everything you need, sales, service and spares. Both these facilities have been designed and built as per the latest Corporate and Dealer Identity Guidelines of Jaguar and Land Rover.

Jaguar Land Rover or JLR is a British automotive business. It was initially set up as a single entity to manage the businesses of both Jaguar and Land Rover cars. It was built around two great brands that designed, engineered and manufactured automobiles. Tata Motors acquired the company from the U.S.-based Ford Motor Company in 2008. Since then, JLR has been a subsidiary of Tata Motors.

The President of the Passenger Car Business unit of Tata Motors, Rajiv Dube says that the NCR region is a key market for premium cars and sports utility vehicles too. The company was very happy to set up its marks for both the iconic brands, Jaguar and Land Rover through the new dealership situated in the capital city.

Tata Motors has received an overwhelming response so far and based on this encouraging response, the company plans to branch out in other cities too. It is thinking of expanding its reach to other cities in India. Tata Motors expects combined sales of Jaguar and Land Rover in the domestic market to touch 250 in March since its launch last year.

Most of JLR’s sales come from the bigger cities and the new showroom in Delhi will enhance it further. Most luxury brands assemble cars in India itself to attract lower duties and drop prices. However, as of now, Jaguar Land Rover has no plans of assembling vehicles in the country. It feels that the esteem of luxury brands takes a dip when assembled in India. Is that so? JLR thinks, by doing so, the big brands appeal to the masses rather than classes. It feels, part of JLR’s appeal is the exclusivity that is accorded to it for not being manufactured in India.

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The world was taken aback, when an Indian company acquired the British marquee brands, Jaguar and Land Rover, in June 2008 from Ford Motors for 2.3 billion US dollars.

Through this acquisition, Tata Motors had proved to the world that India has come out of age and is poised to become next motoring superpower. This also led Britain to wake up to India’s growing strength in the automotive world.

Peter Mandelson, the UK Secretary of State for Business and Innovation has actually said, “Tatas investment in Jaguar and Land Rover brands has woken Britain up to the growing strengths of Indian manufacturing.”

Mr. Mandelson is in India to attend a function of Confederation of Indian Industry (CII) and he made this statement there. Mr. Mandelson is to speak for British manufacturing. He hopes that Tata Motors’ investment in Britain would send a clear signal to the rest of Indian industry about the manufacturing potential from Britain.

When Tata Motors had acquired Jaguar Land Rover (JLR), the iconic brands were in a financial crisis. Since then, the Indian company has been nurturing JLR back to health with sales showing improvement.

Mr. Mandelson described India as a “racing car” which is revved up and ready to roar off but still has “handbrakes” on. He said India stands at a critical point. “My question is shouldn’t India ease off the handbrake?”

Carazoo.com concludes that government’s rightful intervention and backing will help India to grow more rapidly and emerge as a developed nation in near future.

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The Autocar Performance Show (ASP) is acknowledged as the leading auto show for high–performance automotive products in India.

ASP 2009 is a happening that will last for four days. And it offers a brilliant platform for the exhibitors an excellent platform to launch and display their latest cars, auto accessories, bikes and other products. The exhibitors will also get a chance to interact with thousands of visitors. The exhibitors consider the show as the best way of cost-effective marketing for the exhibitors.

The APS is back this year with yet another brilliant range of power-packed machines. The inauguration of this 4 day power packed show was held today at the MMRDA grounds, Bandra Kurla Complex.

The fastest diesel engine car of the world, the JCB DIESEL MAX, made its grand entry for the first time ever in India, at the APS '09. The Limited Edition White colour - Suzuki Hayabusa Bike too was on display for the first time in India.

Ford, Jaguar Land Rover, Toyota participated for the first time along with the long list of reputed car companies such as Mercedes, Skoda, Honda, Hyundai, Suzuki Super Bikes, Lamborghini.

The exhibitors at Autocar Performance Show 2009 include manufacturers, distributors, and dealers of High Performance and Sports Cars, Competition Vehicles, Exterior and Body Accessories, Car Audio, Chassis, Suspension and Brake Products, Car Care Products, Electrical Products, Exhaust System Products, Lubricants and Additives, Filters, Intake and& Fuel System Products, Safety Equipment, Mobile Electronics, and Designer Cars.

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