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Monday, 16 March 2009

The new Innova is significantly contributing in accelerating the business of Toyota in India.The refreshed version of the Innova introduced in January 2009 with modest cosmetic changes in exteriors and interiors drives the sales of Toyota.

It was introduced with the aim to provide its customers all that they aspire. The car manufacturer had brilliantly used unmatched expertise and experience to design the innovative ‘Innova’ to drive car enthusiasts with a powerful sensation.

Since the time the new Innova has launched, the car has recorded sales of 3,647 cars. It’s really unbelievable to record such high numbers in about less than two months. This shows the impact the innovation in Innova has done on car buyers. Some significant car features that drove the sales of this new car are automated climate control, new steering control, and multi- information display.

When the car was launched, Toyota was sure of its success and today the sales number proves the significance of the car in its product portfolio. Infact, it exceeds the company’s expectations from the new Innova.

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Tuesday, 25 December 2007

Toyota Innova, India's most preferred Multi Purpose Vehicle, is all set to get a facelift soon. The sporty looking Innova is on the roads everywhere in the country. It’s been the most preferred choice for cabs and is very popular with large families. Its competitive pricing has done it wonders.

Toyota wants to give the Indian public an even better looking Innova. The slightly re-designed Innova could be on the market by 2008.

The second generation Innova will undergo several minor changes. The focus will be on bumpers, headlights and taillights. On the inside, the model could add a new climate control system and parking sensors. With the new Innova speculated to be larger than its predecessor, parking sensors could be just what the people would want for a long car such as this.

Toyota’s idea of a facelift for the Innova could be to get a better hold over the MPV segment. With news of the Mercedes-Benz Viano hitting the market soon, we aren’t too surprised. Price is definitely not something Toyota would worry about with the Viano.

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Monday, 26 March 2007

It’s a woman’s day out, the notion that only men love to drive cars might have been right until some years ago, but not now. Today, automakers are also designing cars keeping in mind the modern, urban woman, who prefers being in the driver’s seat rather than being taken for a ride, literally.

Maruti Suzuki has launched Zen Estilo, a new hatchback in ‘pink,’ colour especially to cater to its women customers. While the debate goes on whether it is mauve or magenta or fuschia, one thing is certain that it IS a shade of PINK – a colour that has long been associated with femininity.

Powered with an 1100cc four cylinder engine, the sporty and stylish pink Zen Estilo comes with a 5-speed gearbox. The car looks a bit like Matiz, Innova and Honda City due to its monovolume shape.

If the exterior of the car would instantly appeal to a woman, the interiors will win her heart. Two-tone brown-beige interiors look very appealing and the quality of plastic used is also incredibly good for a small car.

The cute car has a feminine touch, not only in terms of colour but the looks too. Priced at around INR four lakhs, this car will not just suit the pocket of the modern woman but also take care of all her needs. While it may hurt the ego of men to be seen driving this ‘pink’ car, women can boast that they have a car especially designed for them.

However, if men can put their ego aside and give priority to the features of this car, they will not have a chance to complain.

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