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Wednesday, 8 October 2008
Wheels of India
Any guesses what do we mean by wheels of India. Is this a long list of Indian cars or something different? Can you believe that it’s only a name given to a marketing campaign? Yes, Maruti Suzuki has come up with a marketing campaign known as ‘Wheels of India’ and is planning to catch a major part of the windfall. This campaign is aimed at wooing millions of government employees who have tasted the delicious fruits of the Sixth Pay Commission’s recommendations. It will further move on to public and state sector employees, following a long-term promotional strategy. Will it be true to say that government employees can’t afford cars? No, they can afford but the worst part for the car industry is that many of them don’t feel the need of having one. So, a team of officials from Maruti Suzuki desires to market their cars to such employees with a deeper, strong strategy and a personal touch. Labels: Car-Campaigning, Indian-cars, Maruti-Suzuki
Tuesday, 7 October 2008
One Stop Solution for All Car Needs
Great news for car owners! Jagdish Khattar, a former Managing Director of Maruti, has come up with his own entrepreneurial venture, known as Carnation Auto. Yes, this great director is back on wheels. You would be glad to know that his new venture is supported by the chairman of Wipro by committing an investment of Rs 80 crore. The best part of the venture is that it is not restricted to any particular needs or car models. It gives a golden opportunity to all car owners to have one stop solution for all vehicular needs. It will give servicing, mechanical repair and all sort of body shop needs to all consumers across all brands. Though, this new venture will be proficient for Jagdish, car owners will also have a good advantage to ease their car needs. Just knock one door – Your car will be perfect! Labels: Car-Safety, Indian-cars, Maruti-Cars
New Biofuel Policy
Gone are the days of old car engines that were filled with clean petrol fuel. Here comes the era of biofuel with the new biofuel policy announced in the country. Some of you must be aware that since a long time the Indian Government is planning to make the entire range of Indian cars compliant to strict emissions norms. The time has finally come when the new policy has compelled car manufacturers to shift gears to comply with the new policy that states compulsory blending of 10% biofuels with petrol by the end of 2012. With such a standard, it would really be difficult to have all the present generation cars on roads after 2012. Cars that are E10 and E20 compatible have the power and strength to run on such fuel but what about the remaining Indian cars? You would be even more surprised to know that even Maruti Suzuki doesn’t have any such cars that can follow the guidelines of the new policy. Though the company is making efforts to roll out a car that can run on blended fuel but nothing is yet confirmed. For General Motors, there is nothing to worry. Infact, why should they worry if they have E10 compatible cars in India? They are now trying to bring their E 20 engine technology to India. Other car manufacturers are silently responding to the wait and watch policy…waiting for the final nod to watch the alterations in the engines of their respective car models. Don’t you think that this year is really tough for the Indian car market? Labels: Bio-Fuel, General-Motors, Indian-cars, Maruti-Suzuki, old-cars
Luxurious Limousines on Delhi Roads
Once again, the car industry has proved its connection with a sports event! BMW and Mercedes have plans to roll out a number of luxurious limousines on Delhi roads by 2010. Delhities, don’t jump with joy, these top-notch limousines are not for you, for tourists. Almost 150 cars are to be rolled out in the form of taxis. The launch is aimed at providing world class travel experience to tourists from across the world during the Common wealth Games. With these high-end cars, the government of India desires to greet visitors with a brand new fleet of cars. Can you guess how much the government is investing to roll out these cars? Nearly about Rs 200 crore! Recently, Honda also showed its interest in Indian sports by gifting Honda Accord to the winner of the game. What do you think? Is this a branding move by car manufacturers? Or an initiative made by the government? Whatever it is, this move has proved the deep association of car industry and sports industry in the country. Labels: BMW, Indian-cars, Mercedes-Benz
Friday, 26 September 2008
Older Car Models Have Coup the Nightmare
In the present scenario, older car models are proving their real worth during the worst ever slowdown in the car market. Among a long list of popular Indian cars, Santro, Indica and Accent are believed to be real time winners. Despite of the fact that the new generation siblings are introduced in the market, these old models are contributing a good percentage of car sales in the market. Hyundai Santro, a car ranked top by J.D Power Asia, has been a great time success even though the next generation hatchback Hyundai i10 is already in the market. It is one of the hot time favourite in compact car segment. Along with Santro, the old Toyota Corolla and Honda City have also been successful in overcoming the sluggish car market. All these cars not only have successfully held their position but have also generated incremental numbers in Motown. To bank on more numbers in the Indian car industry, car manufacturers are fighting hard to design and manufacture advanced and high-end cars. Some of the launches are siblings of the old car models and some are completely new for the market. Inspite of the fact that many new cars are rolling out on Indian roads older car models have coup the nightmare. Labels: Accent, Car-Manufacturers, Honda-City, Hyundai-Santro, Indian-cars, Indica
Thursday, 25 September 2008
Lamborghini Super Models for India
super luxury car car manufacturer, Lamborghini, eyes India for its super car models. The luxury brand identifies India as one of the most promising car market. With this identification, the company plans to launch its super models in the country where people are becoming more open to buying ultra-luxury and high-end cars like Rolls Royce Phantom and Bentley. The company looks at the future to increase the numbers as well as sales volume. These plans are aimed at creating brand awareness and brand promotion in the country. The high profile brand name attracts a number of car buyers. This has eventually strengthened the promises and vision of Lamborghini in India. Will Lamborghini be successful in creating brand awareness? Will Indian populace accept these super luxury car models? Labels: Car Models, Indian-cars, Lamborghini, Super-Luxury Cars
Wednesday, 13 August 2008
Fabia is now ‘technically’ upgraded
 Fabia one of the most sizzling hot hatchbacks from Skoda is in news again. There was a report stating that the company is calling back its most ‘cool looking car’. But the missing link is that to increase the fuel efficiency and performance of the car, the petrol version of Fabia was upgraded. Due to incompatible fuel quality in India, Skoda India has made minor alteration in the software to achieve better fuel economy and driving performance. The company also assured that for the existing customers, the company would rectify the problem free of cost and all they have to contribute is about 20-30 minutes at the dealerships. Labels: Hatchbacks, Indian-cars, Skoda-Fabia
Tuesday, 12 August 2008
Another Plant from General Motors
The second facility by General Motors,which is located at the Talegaon in western Maharashtra, will be operational next month. Initially, the plant will have the capacity of producing 140,000 units of small car annually. This plant was opened to satisfy the growing demand of the Chevrolet cars. Currently, General Motor's plant is located in Gujarat which manufactures the Chevrolet Aveo and Chevrolet Spark hatchback, as well as the Chevrolet Tavera multi-utility and other models. The company is also working on rolling out another small car to India, which will cost lesser than Spark. The model Chevrolet Spark is doing well in the market and has also pushed the company's sales graph still higher. Labels: Chevrolet-India, General-Motors, Indian-cars
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