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Monday, 9 November 2009

Most of the time, the whole excitement of driving a new car is lost as the design traits of the car make you feel you are a 'misfit' for you new car. But this feeling is now going to be in history books soon because your dream machine will now be designed for you only!

You will soon be entitled to have legroom and the headroom as well as seat specifications as per your needs. Bearing this in mind, Automotive Research Association of India (ARAI) has started a study to come up with India-specific anthropometric data (information resulting from scientific study of measurements of the human body) for the country's driving population. The project started in May 2009 and will be completed by September 2010.

According to ARAI, the present settings in the automobiles are not suitable for Indians even as leg space, headroom, view of bonnet from seat doesn't match Indian sizes.

The end result of this data will determine dimensions for height of the seat, legroom, headroom, foot room and pedal size, and can be pivotal in reducing fatigue and enhancing efficiency. Interestingly, such a data was never made available for India before.

The manufacturers in India presently do not have a set standard and hence these specifications are done on judgement or on customer feedback.

This is one of the fundamental data generation works taken up by Passive Safety Lab (PSL) of ARAI and is funded by the Ministry of Heavy Industries. Under this project, 5,000 Indian car buyers in the age group of 18 and 60 years are taken whose physical attributes will be measured and dimensions drawn. The anthropometric data includes height, weight and key physical specifications of users, which are further analysed to develop a standard.

In fact, ARAI has already taken 600 measurements from western India and have installed a scanning machine in Gurgaon for gathering measurements from northern region. The measurements will be taken from five zones in the country including north, south, west, east and central zones. Once the data is collected, a statistical analysis will be done with the help of the statistics department of the University of Pune.

Such data will facilitate car manufacturing companies to further optimise their designs to suit local anthropometry, making driving more comfortable for the local population. The data will help various government bodies involved in formulating regulations to base their standards from practical data. Besides benefiting the Indian automobile industry, the measurements will come in hand in numerous other applications namely, apparel industry, textiles, shoe makers, helmet manufacturers among others.

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Wednesday, 9 September 2009


Pulling itself slowly out of the economic slowdown and its after effects, the American market has a new American dream. In fact they are thinking along the safest way for a better tomorrow.

According to a recent survey conducted in America, American car buyers, in a shift in thought, have plans for a greener tomorrow. It seems that they do not want to make yet another mistake about for which they will regret sometime in the future.

It is of course planning well for a better tomorrow and the car buyers are just reflecting the trend of the days by choosing to buy hybrid cars. Yes, Hybrid Cars certainly seems to be the mantra of the new era, but what else could be done to bring back the ailing nature?

A car buyer need not sacrifice on anything to buy a hybrid car, very soon, the all-knowing car manufacturers will be bundling the car market with hybrid cars with high tech options. But it is true that the car buyers have to wait a little longer before this happens and so a customer who is looking to buy a car in the next few months or perhaps years if stubborn about a hybrid car should settle for the ones that are available in the market currently.

In India too, the hybrid car market is booming. And the only electric car manufacturer of the country Maini Reva is planning to launch its two new models NXR and NXG. It is possible that Indians will also ape the western car market, but for a good cause this time.

Embracing the hybrid cars there are still many thoughts which lingers in the minds of the car buyer which disturbs them deeply. The disturbing factors of reliability, mileage, and the pricing are just a few of them. But the future of the Hybrid cars seems to be robust and this should be what the car manufacturers should be striving for.

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Thursday, 25 June 2009

It looks like car buyers in India do not want to compromise on comfort and safety even while buying small cars. While India is still a frugal country with a cap on high spending, car manufactures are seeing that top end variants are selling like hot cakes.

All car manufacturers including Maruti Suzuki, Tata Motors, Honda Siel Cars and Toyota Motors are witnessing an unprecedented jump in sales of the top end variants of their products. In fact, the sales of top end variants have been so good that car manufacture are contemplating on phasing out base models altogether.

Take a look at the statistics, Maruti Suzuki SX4 top end variant ZXi constitutes over 70 percent of the sales of the model. The same has been witnessed in Swift Dzire sedan where ZXi and VXi variants outsell the base LXi. The small car Alto LXi variant forms nearly 60 percent of the sales of this model.

The same goes for Toyota which has many premium cars marketed in India. The top end variants of the expensive Corolla Altis and Innova are selling way beyond their initial expectation. The Innova VX was initially planned to be around 35 percent of the production of the car, but now constitutes for more than 50 percent of the sales. Much of the sales for the Corolla Altis come from the sale of its top end model 1.8 GL&V variant.

Car buyers in India are no more interested in bare bones vehicles as cars. They are demanding more luxury features like anti-lock brakes, airbags, automatic climate control, engine immobilizers, alloy wheel and even special colours.
This trend denotes that Indian market has grown up from its initial image and wants bigger and better cars. Bare bones cars are long sufficient to satisfy their need for a car.

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When it comes to car market in India, the French may not have tasted success like the Americans, but they are never going to let go one of the biggest emerging car markets like India that easily. After Renault, now another French car manufacturer Peugeot-Citroen has confirmed its participation in India this year.

This will not be the first time that Peugeot is coming to India. It was in India during 1993-94 and had marketed is Peugeot 309 model here. A series of unfavourable incidents left it with little option but to leave the country in 1997. The incidents that occurred to the French automotive giant in the last decade are hardly a reason of worry for Peugeot as they have come back in India with a renewed vigour. But it is likely that the company will bring in its best selling car models to test the Indian waters. Citroen with its wide range of small cars in its portfolio might be selected to do the dummy run in India to judge the mood of the Indian car buyers.

The tough part of the project will be in creating an effective network of distributors for the company’s products and services. When Peugeot left in 1997, it had left back many unpaid dues to its old financiers, dealers and even customers. The company will first have to build confidence in the Indian distribution network to re-gain its lost footing. It will have to devise clever moves to instill confidence in customers who are unsure if the company packs up in India for the second time.

But on the surface, Peugeot looks like it is sure of its India plans and has already started scouting for land to set up its manufacturing plant. Many states are already wooing the car manufacturer to set up its manufacturing facilities in their territory. Peugeot can make best use of the government’s incentives and strengthen its base in India. However, it has to be committed to stay and play in a country which has forced many big car manufacturers to come up with India specific products.

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