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Wednesday, 31 March 2010


Maruti 800The good news is that India is catching up with the European automobile emission norms and bringing in the most stringent Bharat Stage IV norms. The bad news is that the new norms will make it necessary for some very good cars to be phased out from the thirteen big cities where the BS IV norms come into effect.

Come April 1st and new units of some very popular models including Maruti 800, Ford Ikon (1.3 petrol), Fiat Palio, Skoda Fabia (1.2 petrol) and Octavia (1.9 TDI engine), and Chevrolet Tavera (2.5 DI) will no longer be sold in the 13 cities where the new norms would be effective from the aforesaid date.
Ford Ikon
All these models, however, will continue to be sold in cities where BS III norms will be implemented.

Of all the cars, the absence of new Maruti 800’s in these cities will bring an ache to many of its fans (me being one of them). The car brought a revolution of sorts when it was launched during the 80’s. Company’s engineers tried their best to re-engineer the car to make it BS IV compliant but gave up because the price would have shot up to a great extent, making it uncompetitive. Another reason for the Maruti 800 phasing out is that Maruti Suzuki has launched a number of small cars, which are doing extremely well for the company.
Fiat Palio
Skoda took a cue from Maruti and decide to phase out its Fabia (1.2 petrol) and Octavia (1.9 TDI engine) models rather than upgrading them to meet the new emission norms.

The Ikon has been a lifesaver for Ford for a very long time, but its 1.3 litre petrol variant, which does not comply with the BS IV norms, would be phased out.
Skoda Fabia
All the models of Chevrolet, except the Tavera, have been calibrated to be BS IV complaint. So Tavera would put an end to its big city life and make a detour to the BS III complaint cities of India.

Fiat was in bad shape in India until it launched the Linea and the Punto. Palio, which was already counting its days, got the final blow when Punto became the hot favourite of Fiat. Palio will finally rest in peace, at least in the thirteen BS IV compliant cities.
Skoda Octavia
The thirteen cities where BS IV norms will come in effect from April1include Delhi & NCR, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Pune, Surat, Ahmedabad, Agra. The new norm will bring a major blow to these car companies as these thirteen cities constitute about 40-50 per cent of total car sales in the country.

Car manufacturers have already hinted at increasing their car prices post the implementation of the new emission norms. Since the internals of the cars including the engine and transmission have to be upgraded so as to comply with the new norms, the cost per vehicle would rise up Rs 10,000 to Rs 20,000. Now, in the light of the BS IV norms, the automakers have two choices – either to phase out the vehicles or to upgrade them (in which case the price hike is justified). But since these models have been in India for about a decade or more, it makes less sense to upgrade them and phasing them out from these cities seems like a more viable option.Chevrolet Tavera

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Thursday, 17 September 2009


The Indian car market is now in a glorious period. There is also a fast emerging luxury car market but the most expanding segment is that of the small car. Many companies, realizing the flowering love for the small cars in the country are coming up with new models or introducing new variants for the existing models, and so there is never a scarcity in this segment.

The next in the queue is Ford with its small car, codenamed B517. The company has been long working on the project and this seems to be the right time to make it public. The company is expected to showcase its small car in Indian this month. But the car will not hit the roads this year, it will be at least March next year for the car to get launched. After B517 gets launched in India it will also be exported globally including the African and Asia-Pacific countries.

The B517 will be available in both petrol and diesel variants. It was said that the diesel version of the car will have a 1.5-litre engine, but now it is expected to be launched powered by a 1.4-litre Duratorq engine, similar to the one used in Ford Ikon and Ford Fiesta. The other option will be a 1.2-litre petrol engine.

Chiefly designed for the Indian market, the car once launched will pose a good completion to models like the Volkswagen Polo, and new Chevy Spark. The pricing of the B517 is not yet revealed. This small car is expected to enter the Indian car market with really big promises.

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Monday, 22 December 2008

The initial impression of Ford Ikon on Indian car consumers was not so good. The company had made several efforts to bring various modifications to the car in accordance to the demands and aspirations of the car consumers. Finally, after a long time of persistent efforts and hard work, Ford bagged success with its new Ikon.

The new Ford Ikon has received an overwhelming response by Indian car fans across the country. Within one month of its launch, Ford has registered over 2000 bookings. This high booking number proves the prominence and worth of the New Ikon in its car segment.

The promise made by Ford to deliver a redefined and revitalized mid-size car to the Indian car market is now fulfilled. Offering significant improvements ranging from an advanced DuraTorq TDCi engine to European design cues and fresh interiors, Ford has given the Indian consumers an exciting product with great value for proposition.

Even Ford dealers across the country are witnessing high consumer interest and appreciation for the car. The revamped Ikon definitely holds the real appeal for those car consumers who are looking for a stylish and energetic mid-sized sedan with an affordable price tag.

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Wednesday, 10 September 2008

Ford Ikon, the Josh machine, goes synonym with elegance and competence. The car is loaded with futuristic features and exudes style, reliability and performance.

Even though the car is running successful on Indian roads, the company desires to revamp the old version and substantially increase car sales. To fulfill the desire, the company is now revitalizing the old Ikon with a facelifted version.

The new face of the ‘Josh Machine’ is expected to roll out by the end of this year with modified exteriors and heart rendering interiors. New bonnet, grille, headlights, and even the bumper will get modified to something more attractive and appealing.

The company also plans to equip a more powerful, fuel-efficient and advanced engine technology in the facelifted model. It’s as good as reintroducing the Ford Ikon in the Indian car market.

No doubt that the new face of Ikon will be more appealing but what about the price tag? Will the car price be affordable? Or will it beyond the reach of middle income groups?

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