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Wednesday, 12 March 2008
New cars are continuously finding their way to the Indian car market. There's a flood of new car models and variants. One more variant is now added to the hatchback line-up. Ford has launched a new variant 'Fusion Plus' for its car model Fusion. The newly launched Fusion Plus variant will be available in 1.6-litre petrol and 1.4-litre diesel versions. Its packed with exciting new features such as height adjustable driver's seat, power adjustable outside mirrors, all new anti-lock braking system and alloy wheels. Ford is encouraging buyers to go for it by giving an introductory offer this month that includes a car MP3 player. All of the Fusion's performance qualities and driving pleasure are retained in the Fusion Plus. Labels: Expansion in Indian auto industry, Ford India, Fusion, Hatchbacks, New Model
Tuesday, 11 March 2008
Here's something that Ford has come up with to help car buys benefit from the excise duty cut in our latest union budget. It has reduced the price of Fusion's diesel variant by Rs. 22, 000. The very day the union budget was announced, Indian car manufacturers like Maruti and Hyundai reduced the prices of many of their small cars. Taking a cue from them, Ford too dived in and thus the Fusion diesel story. If the current trend continues, we could see even more car manufacturers reducing prices of small cars pretty soon.
Labels: Car-competition, Car-Sales, Ford India, Hyundai, Maruti, Reducing model price
Friday, 28 September 2007
One of India’s auto majors, Ford, recently unveiled the limited edition of “Fida”, which is expected to witness booming sales during this festive time of year. It is a vehicle with more style, more magnificence, and more comfort. Ford Fiesta Fida is coupled to 1.6L all-aluminum Duratec petrol engine that is designed to deliver a power of 99.62 hp. It is combined to a 5-speed manual transmission that complements its magnificent performance. The powerful acceleration, which attains 0-100 km/h in just 11.66 seconds, will leave everyone stunned. The car’s critical functions are administered by a GEM (General Electronic Module). The car has been put through various exhaustive crash tests that make it a safe vehicle to own. The exterior looks awesome with the turn signals incorporated in the outside mirrors and glossy wheels. The vinyl-leather seat covers make the occupants feel comfortable. Ford Fida comes equipped with an intelligent rear-defogger, front fog lamps, a programmable keyless entry, and a trip computer. With just rupees 6,60,000/- (ex-showroom Delhi), the Fida can be a part of your festive celebrations. Labels: competition, Ford India, Indian car market, launch in India
Monday, 20 August 2007
The competition between vehicle manufacturing companies within India is fierce. Ford India goes a step ahead its competitors by becoming the First Indian original equipment manufacturing (OEM) industry to be awarded an IS0/TS 16949:2000 certification. ISO/TS 16949:2002 aligns to American (QS-9000), German (VDA6.1), French (EAQF), Italian (AVSQ), and Asian Automotive Quality System Standards within the Global Automotive Industry. ISO/TS certification is issued for sticking to quality and norms while performing according to parameters set for good customer service. The Ford Motor Company is the second largest automaker in the world. The company's world headquarters is in Dearborn, Michigan. As a result of economic liberalization in India, Ford entered the Indian automobile market. Ever since it made its entry into India, Ford India Limited continues to perform and has registered an impressive growth. In India, the company's plant is located in Maraimalai Nagar near Chennai which has the capacity to produce about 100,000 vehicles per annum. Ford Endeavour, Ford Fiesta, Ford Ikon, and Ford Fusion are some of the models that Ford has rolled out on Indian roads. Labels: Ford India, ISO/TS certified
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