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Thursday, 24 July 2008
Car Manufacturers Push Sales
Car manufacturers are expecting a revision in cash reserve ratio that would again leap the interest on car loan offered by private banks and other financial institutions. The issue may get cleared after the Reserve Bank of India reviews its monetary policy at the end of this month. With these expectations, car manufacturers are pushing car sales. At present, the car loan interest rate is 15% that gives a monthly installment of Rs 2,350 per lakh. If by this month end, the interest rate increases, then the loan interest will nearly touch 16% resulting in a monthly installment of nearly Rs 2,395 per lakh for the same tenure. In order to cope up with the expected rise in interest rates, car manufacturers have put in their heads and hearts to wrap up the deal, remold marketing strategies, and compel waning customers. They are offering attractive discounts and schemes but no freebies to lure customers. They are simply trying to strengthen their internal channels and extend sales with existing customers. Labels: Car-Loan, Car-Manufacturers, Finance
Tuesday, 11 March 2008
Maruti is helping rural people buy cars
Maruti is known for its commitment to provide cars at affordable prices and has proved it with the huge number of Maruti 800 cars it has sold over the past two decades. When most car companies are targeting urban customers by offering good discounts and free after sale services, Maruti is focussed on rural customers. Maruti will encourage rural masses to buy its cars by lending financial help to them. They have tied up with Shriram City Union Finance to help rural people get timely and hassle free financial assistance. Labels: Car competition, Car sales, Finance, Maruti, Maruti 800, Maruti Alto
Tuesday, 5 February 2008
We Care turns to They Care!
A month past New Year and business houses in India are yet to come up with their year’s experience as far as finance and sales go. The car makers are faster in giving their feedback on the start of 2008. Almost all the car companies have seen a robust sale this year, compared to the same time last year. Most companies have witnessed a sale growth by more than 40 percent.
The decrease in worries about sales, as most manufacturers tell it, will give them an opportunity to focus on the requirements of customers while providing them with world-class products. Now, I am not just another person buying a car coz I have to, but one that has so many choices that car makers have to keep me pleased with their service even after I buy their car – definitely makes me feel more important and also more cared for!
No more we running around behind them to keep our cars up to snuff, but them running behind us just to make sure we don’t run away with their piece of market share to other competitors! As McDonald’s puts it – I am loving it! Article submitted by Shruti Ghosal Labels: Buy Car, Car sales, Finance, Submitted Article
Wednesday, 19 December 2007
Maruti offers attractive discounts
If you are looking for a new Maruti, buy it now. Maruti is offering a huge discount under a special savings scheme- Happy Customer Offer. The discounts on various models range from Rs 18,500 to Rs 57,500. The announcement before the company scheduled hike in prices for its various models by up to Rs 12,000. Dealers are asked to publicise the discount scheme. Omni gets a good discount of Rs 18,500, while the flagship hatchback 800 would be cheaper by Rs 26,000. The mid-size Esteem gets the highest discount of Rs 57,500. The company's bestselling hatchback Alto is shedding Rs 24,500. Petrol and LPG versions of Wagon-R have cut price by Rs 45,000 and Rs 24,500 respectively. A discount of Rs 48,000 is being offered on Zen Estilo. Unfortunately, the fast selling Swift and SX4 do not carry any discounts. Maruti is also offering finance payouts and exchange bonuses apart from the discount offer. Labels: Bonus, Customer offer, Dealers, discounts, Finance, Maruti, Prices
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