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Friday, 14 November 2008

New Car Launches Delayed

Indian car industry was eyeing the new car launches with hopes and aspirations that the new excitement will enlighten the slow moving market. But all the expectations are shattered as manufacturers are postponing their car launches to combat the economic recession.

First in line are Fiat cars, Linea and Punto. Fiat has postponed the launch of Linea to December and even the launch of Punto is pushed to next year. The company fears the poor sentiments of the prevailing car market but is optimistic that the situation will improve.

Next in pipeline is the Bravo, a luxury hatchback, that was supposed to be launched early but now the manufacturer refuses to give a final date for the launch. Even the launch of Tata Nano is on a continuous delay. Earlier the launch was delayed because of the Singur issues but this time, the reason may be different. Maybe the company is not willing to capture the market with the present scenario.

Even Maruti Suzuki and Hyundai have pushed their launches from the festive season to year end. Maruti A-Star was planned for launch in October during the celebrations of Diwali but now it will make its debut in November or early December this year. Hyundai has also announced the commercial launch of i20 in the domestic market by early 2009.

So, with delayed car launches, new excitement and thrill have also been pushed back.

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Wednesday, 5 November 2008

Punto Goes Green

It’s not just in India, but other car manufacturers across the world are also introducing dual fuel cars to spread awareness of eco-friendly cars.

It’s good to know that Fiat has introduced a dual version of Fiat Punto. The new version of the car is functional with dual engines, methane and petrol. It is purely aimed at reducing automotive emissions and cutting down the running cost of the car. Powered by a 1.4L engine, the car can run up to a combined range of 1000 km, covering a distance of 310 km on methane alone.

Wait on! unfortunately, the car is not yet introduced to the Indian car market.

Infact the launch of Fiat Punto is in pipeline for India. We wonder whether the dual version will be rolled out or not. But it would be good if the methane-petrol Punto is introduced to India as it will bring a new revolution in the Indian car market.

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Thursday, 30 October 2008

Fiat Palio Comes with Impressive Offers

Fiat Palio will now be cheaper and more fuel efficient.

Though the company has not reduced or cut down the price tag of Palio, you can buy the car at a much cheaper price. Fiat has cut down the prices of Palio’s spare parts including the ones that are imported.

Cheaper spare parts will obviously reduce the cost of production or the input cost, thereby reducing the price tag of the Palio. The reduction of spare parts price is mainly done with a desire to improve the car’s after-sales service.

For all those who love the new Palio Stile, this is the best time to buy the car at cheaper price tag. You would be even more impressed with the new service policy offered by the Fiat. The company has now announced to give three free services in the first year of car ownership to ensure customer satisfaction.

The new Palio has good fuel efficiency and now coupled with that is the cheaper spare parts and new service policy. This makes the overall cost of ownership even more attractive.

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Thursday, 28 August 2008

Tata-Fiat Plans Slew of Car Launches

Inspite of the falling sales and high inflation, car manufacturers are planning a slew of car launches. This seems to be confusing. At one end, the car manufacturers say that they want to halt their expansion plans and on the other end they are constantly announcing the upcoming launches. Can anyone guess the true picture behind the scene?


Whatever the case be, currently the news say that the joint venture between Tata and Fiat is planning to change the overall look of their alliance showrooms which includes – style, signage, interiors and ambience. Fiat plans to give a European red look to its brand whereas Tata Motors will showcase its brand in blue. The companies have also changed the size of their logo as an essential part of their branding and promotion exercise.

With the new makeover, both Fiat and Tata are planning to launch a portfolio of cars in the next couple of months. Fiat plans to launch Linea and Grande Punto before the end of this year, whereas Tata Motors plans a new Indigo and Nano in the same period. Tata has recently launched a new Tata Indica Vista with better features, style and engine technology.

Tata-Fiat joint venture is working hard on the marketing and distribution aspect and is hunting out for better and improved measures.

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Wednesday, 20 August 2008

Fiat Works on Revival Plans in India

Driven by the emerging and promising Indian car market, the Fiat India is working on to revive its expansion plans in India.

Fiat has great plans to start car exports to the Asia-Oceanic markets like Australia, New Zealand, South Africa and UK. The emphasis is expected to lay on right hand drive markets. The company plans to export cars to the right-hand drive from the Indian production base.

Recently, Fiat has launched its legendary Fiat 500 in India and is planning to import its iconic global brands like Alfa Romeo, Ferrari and Maserati. Later in the fiscal year, the company is also ready to roll out Grande Punto and Linea on Indian roads.

With so many cars hitting the Indian roads, it’s difficult to decide the faith of the Indian car industry? All the car manufacturers are expanding their operations in India. The day is not far, when there’ll be no space for pedestrians on Indian roads, infact less space for all the cars to run on.

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Tuesday, 12 August 2008

Fiat flies high with New Strategy

With a keen desire to strengthen its position in the car market, the Fiat has planned strong strategies to place itself against the big players. Fiat is thinking of exporting cars from India especially to right-hand drive markets like Australia, New Zealand, South Africa and UK.

The company has recently launched, the Fiat 500, one of the most expensive cars in the small car segment. The brand will be also rolling out latest cars from its stable the Grande Punto by this year end and Linea sedan next year.

In future it is possible that Fiat may make India its hub for the production of cars. Known for its performance and technology, the car manufacturer is spreading its wings wide with an aim to compete with the luxury car players.

Hope the reviving plans bring fruitful results to the company and further increase its potential in global market.

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Tuesday, 22 July 2008

Here Comes the Fiat 500

Fiat Cinquecento
Wake up car lovers! It’s not the time to dream but to open your eyes and visualize your dream into a reality. Yes, the much awaited Fiat 500 has made its debut in India.

Fifty years down the line, Fiat 500 had lost its significance on Indian roads. Today, the car has made a comeback with advanced and innovative features. The car has travelled a long way from 19th century industrialization to 20th century globalization. Remember those old days when Ambassador and Padmini were the only cars on Indian roads. With the entry of new and luxury cars, these cars were pushed out of the way. Fifty years back, Fiat 500 had no alternative than to move back but today the car shows its actual worth. The car drove back and integrated the desires and demands of the current generation in its revamped model to make a comeback.

With the revamped version, Fiat offers better performance, effectiveness and fuel efficiency to all its customers. The car has made its debut in India with two trims, Lounge and Sport. Both the variants are equipped with 1.3L multijet engine compliant to Euro 5 emission norms. The car also has 5-star Euro NCAP safety rating. The only difference between the two variants is the sporty appearance given to all features of the Sport Fiat 500.

For Fiat, all its customers and buyers are unique and important. Fiat also offers a provision of customization to ensure exclusivity for their customers. The car is available in an assortment of unique colours and also has the exclusive in-car communication system, known as the “Blue & Me”.

With the launch of Fiat 500, the venture smiles at the future because the company is sure to win the competition and re-establish a strong niche in the Indian car market.

Priced at around Rs 15 lakh (ex-showroom Delhi), this new car is first to be sold in six cities like Mumbai, Delhi, Bangalore, Hyderabad, Chandigarh and Pune to lure the super-affluent class.

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